Digital Marketing Manager - Diablo | Irvine, CA

📌 Core Information

🔹 Job Title: Digital Marketing Manager - Diablo | Irvine, CA

🔹 Company: Blizzard Entertainment

🔹 Location: Irvine, CA

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Hybrid (Some work on-site, some work-from-home)

🚀 Job Overview

Key aspects of this role include:

• Executing social strategy for Diablo across various platforms
• Managing production and ensuring executional success
• Optimizing social creative for follower and conversation growth
• Collaborating with cross-functional teams for seasonal marketing content
• Building relationships with platform partners for co-branded initiatives

ASSUMPTION: This role requires a strong understanding of social media, brand strategy, and gaming industry trends. The ideal candidate will have experience in social media management, creative strategy, and project management.

📋 Key Responsibilities

✅ Support and execute the social strategy for Diablo, including YouTube, Instagram, Twitch, Reddit, X/Twitter, WhatsApp, Bluesky, Facebook, Threads, and TikTok

✅ Manage production and ensure executional success among internal and external creative teams

✅ Optimize social creative and campaigns primarily for follower and conversation growth

✅ Work cross-functionally and with amplification partners for review and approvals of seasonal marketing content

✅ Bring ideas to the table with a social-first mindset, as well as collaboratively build on others’ concepts to deliver game engagement and build passion for the franchise

✅ Organize the title’s social editorial calendar, aligning key stakeholders including regional teams to ensure they are on board with global plans and are executing initiatives on strategy

✅ Work effectively with internal cross-functional teams including Commercial, Consumer Marketing, Growth Marketing, Public Relations, Events, and Partnerships to drive 360 campaigns

✅ Collaborate with the marketing analytics team to deliver social media reporting and insights

✅ Build relationships with platform, digital, and external brand partners, developing and executing co-branded initiatives

ASSUMPTION: The role requires strong communication, project management, and creative problem-solving skills. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various teams.

🎯 Required Qualifications

Education: Bachelor’s degree in communications, journalism, public relations, or marketing

Experience: 5+ years’ experience in social media at an agency or on the client-side as a Social Strategist or Digital Marketer within Gaming, Entertainment or Tech industries

Required Skills:

• Proven experience in social media management and strategy
• Excellent interpersonal and relationship management skills
• Strong verbal and written communication skills
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Familiarity with the Diablo brand and its games
• Fluency in both the creative and analytical sides of digital marketing
• Working knowledge of social platforms and tools such as Sprinklr and native platform analytics tools

Preferred Skills:

• Experience with paid media and influencers
• Knowledge of the PC, console, and mobile gaming space

ASSUMPTION: The ideal candidate will have a passion for gaming, digital marketing, and social media. They should be proactive, self-motivated, and able to work effectively in a team environment.

💰 Compensation & Benefits

Salary Range: $72,720 - $134,460 Annual (Standard base pay range for new hires across all U.S. locations)

Benefits:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
• 401(k) with Company match, tuition reimbursement, charitable donation matching
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is the standard base pay range for new hires across all U.S. locations. Ultimately, the specific range and offer will be based on several factors, including relevant experience, performance, and work location. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers (Video Games)

Company Size: Large (5,001-10,000 employees)

Founded: 1991 (as Blizzard Entertainment, Inc.)

Company Description:

• Activision Blizzard, Inc. is one of the world’s largest interactive entertainment companies, with operations across North America, Europe, and Asia.
• The company is home to some of the most beloved entertainment franchises including Call of Duty®, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™, and Bubble Witch™.
• Activision Blizzard, Inc. is a publicly traded company listed on the NASDAQ stock exchange under the ticker symbol ATVI.

Company Specialties:

• Video Games
• Entertainment
• Consumer Products
• Media
• Film and TV
• Gaming and Production

Company Website: http://www.activisionblizzard.com/

ASSUMPTION: Activision Blizzard, Inc. is a well-established company in the entertainment industry, with a strong focus on gaming and interactive entertainment. The company is known for its high-quality products and commitment to innovation.

📊 Role Analysis

Career Level: Mid-level (5+ years of experience)

Reporting Structure: This role reports directly to the Senior Marketing Manager for Diablo.

Work Arrangement: Hybrid (Some work on-site, some work-from-home, with the potential home studio in Irvine, CA)

Growth Opportunities:

• Potential advancement to Senior Marketing Manager or similar roles within the marketing department.
• Opportunities to work on various projects and campaigns, gaining experience in different aspects of marketing.
• Possibility to transition to other departments or brands within the company, given the wide range of products and services offered.

ASSUMPTION: This role offers a unique opportunity to work on a well-known gaming franchise and gain experience in digital marketing, with potential for growth and advancement within the company.

🌍 Location & Work Environment

Office Type: Hybrid (On-site and remote work arrangement)

Office Location(s): Irvine, CA (with potential for remote work)

Geographic Context:

• Irvine, CA is located in Orange County, approximately 40 miles southeast of Los Angeles.
• The area is known for its mild Mediterranean climate, with average temperatures ranging from the mid-60s to the mid-70s Fahrenheit throughout the year.
• Irvine is home to several Fortune 500 companies and offers a mix of urban and suburban living.

Work Schedule: Full-time (40 hours per week), with some flexibility for remote work

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to work from home some of the time.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the marketing team and other stakeholders
• Final interview with the Senior Marketing Manager for Diablo
• Background check and offer extension

Key Assessment Areas:

• Social media strategy and execution
• Creative problem-solving and idea generation
• Project management and organizational skills
• Communication and collaboration skills
• Understanding of the Diablo brand and gaming industry trends

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Showcase your understanding of the Diablo brand and gaming industry trends in your application materials.
• Prepare examples of your social media strategy and execution, as well as any relevant projects or campaigns you’ve worked on.
• Be ready to discuss your ideas for growing the Diablo social media presence and engaging with the gaming community.

ATS Keywords: Social Media, Digital Marketing, Gaming, Brand Strategy, Marketing Campaigns, Project Management, Communication, Collaboration, Diablo, Blizzard Entertainment

ASSUMPTION: The interview process will focus on assessing the candidate’s social media strategy and execution skills, as well as their understanding of the Diablo brand and gaming industry trends.

🛠️ Tools & Technologies

• Social media platforms (YouTube, Instagram, Twitch, Reddit, X/Twitter, WhatsApp, Bluesky, Facebook, Threads, TikTok)
• Social media management tools (Sprinklr, Hootsuite, Buffer, etc.)
• Analytics tools (Google Analytics, Facebook Insights, Twitter Analytics, etc.)
• Project management tools (Asana, Trello, Jira, etc.)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Fun
• Innovation
• Quality
• Teamwork

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Creative and innovative
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a passion for gaming and digital marketing?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have strong communication and project management skills?
• Are you able to balance creative and analytical thinking?
• Do you have a solid understanding of the Diablo brand and gaming industry trends?

ASSUMPTION: Blizzard Entertainment values candidates who are passionate about gaming, digital marketing, and social media, as well as those who are creative, collaborative, and adaptable.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with various teams and stakeholders, both internal and external
• Keeping up with the latest social media trends and platform updates
• Balancing creative and analytical thinking in a fast-paced environment
• Adapting to changes in the gaming industry and consumer behavior

ASSUMPTION: The role may present challenges in managing multiple projects and deadlines, as well as keeping up with the fast-paced nature of the gaming industry and social media landscape.

📈 Similar Roles Comparison

• This role is unique in its focus on the Diablo brand and gaming industry trends, but similar roles may include Social Media Manager, Digital Marketing Manager, or Brand Manager within the gaming or entertainment industries.
• Industry-specific context: The gaming industry is highly competitive and dynamic, with constant changes in consumer behavior and market trends. Successful candidates will need to stay up-to-date with the latest trends and be able to adapt quickly to changes in the market.
• Career path comparison: This role offers potential growth opportunities within the marketing department, as well as the possibility to transition to other departments or brands within the company.

ASSUMPTION: While this role is unique in its focus on the Diablo brand, similar roles within the gaming or entertainment industries may offer comparable career growth opportunities and industry-specific context.

📝 Sample Projects

• Developing and executing a social media campaign for a new Diablo game release, including platform-specific content and engagement strategies
• Collaborating with regional teams to create localized content and ensure consistent branding across global social media channels
• Managing a team of external creative agencies to produce high-quality social media assets for Diablo, including graphics, videos, and GIFs

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide specific examples of their social media strategy and execution skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other departments and teams within the company?
• What are the biggest challenges facing the Diablo brand in the social media landscape, and how can this role help address them?
• What opportunities are there for growth and advancement within the marketing department and the company as a whole?
• How does the company support work-life balance for employees, particularly those working in a hybrid or remote arrangement?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and shows that you have done your research on the company and the industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on social media strategy and execution, project management, and communication skills
• Prepare examples of your social media strategy and execution, as well as any relevant projects or campaigns you’ve worked on
• Be ready to discuss your ideas for growing the Diablo social media presence and engaging with the gaming community
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.