T

Digital Marketing Manager

Terra
Full-time
Remote
Worldwide
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Digital Marketing Manager

๐Ÿ”น Company: Terra

๐Ÿ”น Location: Remote

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐ŸŒ Digital Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

Terra is seeking an experienced Digital Marketing Manager to join their expanding team. This role combines strategic planning with hands-on implementation of digital marketing campaigns for B2B clients. As a "strategic doer," you'll manage multiple client projects, drive performance metrics, and build strong client relationships while executing technical marketing initiatives.

ASSUMPTION: Based on the description mentioning "strategic doer" and emphasizing both planning and implementation, this role appears to be a mid-to-senior level position that requires both strategic thinking and tactical execution rather than just management.


๐Ÿ“‹ Key Responsibilities

  • โœ… Develop and implement comprehensive B2B marketing strategies aligned with client objectives
  • โœ… Plan and execute high-impact marketing campaigns across multiple channels
  • โœ… Build and analyze marketing dashboards and workflow automations
  • โœ… Present performance reports communicating campaign progress toward marketing objectives
  • โœ… Implement conversion rate optimization (CRO) and landing page/creative testing
  • โœ… Manage pay-per-click advertising across Google, Meta, and LinkedIn platforms
  • โœ… Execute search engine optimization strategies to drive traffic and conversions
  • โœ… Develop email, CRM, and lifecycle marketing initiatives for clients
  • โœ… Collaborate with department leadership on client strategies and scope refinement
  • โœ… Lead effective client meetings and manage client relationships

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 5+ years of experience in digital marketing, with B2B agency experience

Skills:

  • Strong analytical skills and strategic planning abilities
  • Knowledge of all digital marketing channels with expertise in at least two
  • Technical expertise in one or more areas: paid media, CRM, analytics & attribution, CRO
  • Understanding of web analytics, conversion tracking, and tagging
  • Experience building analytics reports, dashboards, and analysis-driven presentations
  • Proficiency with Google Tag Manager, GA4, and Looker Studio
  • Creative problem-solving abilities
  • Collaborative work style with strong relationship-building skills
  • Effective client meeting management and communication skills

๐Ÿ’ฐ Compensation & Benefits

Salary Range: $90,000 - $100,000 a year

Benefits:

  • Unlimited paid time off (for salaried team members)
  • 4 mental wellness days per year
  • 11 observed holidays
  • 100% company funded health insurance, with dental and vision options
  • Paid parental leave
  • 401(k) plan
  • Permanent remote work option
  • Summer Fridays (office closes at 3:00 PM)
  • Fall/Winter/Spring Fridays (office closes at 5:00 PM)
  • Monthly wellness stipend
  • Quarterly employee appreciation gifts
  • One-time reimbursement for work from home equipment
  • Monthly team bonding sessions
  • Pre-tax commuter benefits

Industry Comparison: The salary range of $90,000-$100,000 for a Digital Marketing Manager with 5+ years of experience is competitive for a remote position in the digital marketing agency sector, though it may vary slightly depending on the specific geographic market the candidate is based in.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Terra is a digital marketing and creative agency that provides content creation, strategy, design, and development services. They position themselves as an extension of their clients' teams to deliver digital projects, content, and marketing strategies.

Company Size: Not specified

Company Stage: Established agency with an integrated international team

ASSUMPTION: Based on the description of having an "international team" and offering comprehensive digital services, Terra appears to be an established agency rather than a startup, though specific size details aren't provided.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Likely reports to department leadership

Team Size/Composition: Not specified

Growth Opportunities: The company mentions being "committed to promoting from within and offering meaningful opportunities for professional growth."

ASSUMPTION: Based on the collaborative nature described in working with "department leadership" and the requirement to manage client relationships, this appears to be a mid-to-senior level position that likely reports to a director or head of department.


๐ŸŒ Location & Work Environment

Office Type: Remote (with permanent remote work option specifically mentioned)

Geographic Context: Location-independent position allowing candidates to work from anywhere

Work Schedule: Standard full-time with flexible elements including Summer Fridays (early closure at 3:00 PM) and slightly earlier closing (5:00 PM) during other seasons

Regional Considerations: None specific as this is a fully remote position


๐Ÿ’ผ Interview & Application Insights

Typical Process: For digital marketing agency roles, interview processes typically include an initial screening, skills assessment or case study related to marketing strategy, and interviews with potential team members and leadership.

Key Assessment Areas: Expect evaluation of your strategic thinking, technical marketing knowledge, analytical abilities, client communication skills, and problem-solving approach.

Application Tips: Highlight specific B2B marketing campaigns you've managed, quantifiable results achieved, examples of client relationship management, and your expertise in specific marketing channels mentioned (paid media, CRM, analytics, SEO).

ATS Keywords: Digital marketing, B2B marketing, campaign management, CRO, PPC, Google Ads, Meta, LinkedIn, SEO, email marketing, CRM, analytics, GA4, Google Tag Manager, Looker Studio, client management, marketing strategy

ASSUMPTION: These insights are based on standard industry practices for digital marketing agency hiring processes and the specific requirements mentioned in the job listing.


๐Ÿ› ๏ธ Tools & Technologies

The role explicitly mentions proficiency with:

  • Google Tag Manager
  • Google Analytics 4 (GA4)
  • Looker Studio
  • Ad platforms: Google, Meta, LinkedIn

Other relevant tools likely used in this role:

  • CRM platforms (e.g., Salesforce, HubSpot)
  • Email marketing platforms
  • SEO tools (e.g., SEMrush, Ahrefs)
  • Landing page and A/B testing tools
  • Data visualization and reporting software

ASSUMPTION: While the job listing specifically mentions Google Tag Manager, GA4, and Looker Studio, the additional tools listed are industry-standard for digital marketing managers based on the responsibilities described.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Terra describes itself as innovative, tech-forward, and creative by nature. They value collaboration, pushing boundaries, and staying ahead of the curve. Work-life balance is emphasized as a priority.

Work Style: The role requires someone who is both strategic and hands-on ("strategic doer"), collaborative, client-focused, and able to manage multiple projects with shifting deadlines. The ideal candidate is described as someone who "obsesses" over client KPIs and performance metrics.

Self-Assessment: Consider whether you:

  • Enjoy both planning strategy and implementing tactical elements
  • Thrive in client-facing roles with relationship management
  • Are passionate about marketing metrics and performance
  • Can balance multiple priorities and deadlines effectively
  • Value a collaborative team environment with work-life balance

โš ๏ธ Potential Challenges

Based on the job description, potential challenges in this role may include:

  • Managing multiple client projects with shifting deadlines simultaneously
  • Balancing strategic planning with hands-on implementation across various marketing channels
  • Meeting performance expectations across diverse B2B client needs
  • Managing client relationships, including potentially difficult conversations ("knowing when to stand up to them")

ASSUMPTION: These potential challenges are inferred from the job description's emphasis on managing multiple projects, shifting deadlines, and the dual nature of planning and implementation required.


๐Ÿ“ˆ Similar Roles Comparison

This Digital Marketing Manager role at Terra differs from similar positions in several ways:

  • Compared to in-house Digital Marketing Managers: This agency role requires managing multiple client accounts rather than focusing on a single company's marketing efforts.
  • Compared to Digital Marketing Strategists: This role requires both strategy development AND hands-on implementation, rather than just strategic planning.
  • Compared to Digital Marketing Specialists: This position requires broader channel expertise and client management skills rather than deep specialization in a single channel.

ASSUMPTION: This comparison is based on standard industry role definitions and the specific "strategic doer" emphasis in the job description.


๐Ÿ“ Sample Projects

Based on the responsibilities listed, typical projects in this role might include:

  • Developing a comprehensive B2B lead generation campaign across LinkedIn, Google, and email channels
  • Building custom marketing dashboards to track client KPIs and optimize campaign performance
  • Designing and implementing A/B tests for landing pages to improve conversion rates
  • Creating and optimizing paid search and social campaigns to meet specific client objectives
  • Developing automated email nurture sequences to improve lead qualification and conversion

ASSUMPTION: These projects are illustrative examples based on the responsibilities outlined in the job description and common B2B marketing agency work.


โ“ Key Questions to Ask During Interview

  1. Can you describe a typical client portfolio I would manage in terms of industry, size, and marketing objectives?
  2. How does Terra approach the balance between strategic planning and tactical execution across different client accounts?
  3. What internal resources and team support would be available to help manage multiple client projects?
  4. How does Terra measure success for both client satisfaction and marketing performance?
  5. What professional development opportunities exist to deepen expertise in specific digital marketing channels?
  6. How does Terra's leadership support marketing managers when client expectations and realistic capabilities don't align?

ASSUMPTION: These questions are suggested based on the role type and company description but may need adaptation based on specific interview contexts.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

To effectively pursue this opportunity:

  1. Optimize your resume: Highlight your B2B marketing experience, strategic planning capabilities, and technical expertise in specific marketing channels. Include metrics and results from past campaigns.
  2. Tailor your cover letter: Emphasize your experience as a "strategic doer" who can both plan and implement marketing initiatives. Showcase client relationship management skills.
  3. Portfolio preparation: Compile examples of marketing campaigns you've managed, dashboard reports you've created, and optimization strategies you've implemented.
  4. LinkedIn optimization: Update your profile with relevant keywords from the job description to improve visibility if the company searches for candidates.
  5. Research Terra: Review their website, client work, and social media presence to understand their approach and culture better.
  6. Prepare case studies: Be ready to discuss specific marketing challenges you've solved and the results achieved for similar B2B clients.