📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Envisio
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Optimizing digital user journeys to generate more inbound leads
- Managing paid acquisition programs
- Implementing Conversion Rate Optimization (CRO) activities
- Collaborating with a close-knit, highly collaborative sales and marketing team
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable results through digital marketing channels.
📋 Key Responsibilities
✅ Set our website up for SEO success and ensure continuous optimization
✅ Support content team in ensuring new website content is published with SEO optimization and site performance considered throughout
✅ Generate leads through high quality PPC campaigns using Google Ads, Bing Ads, Capterra, and LinkedIn, including retargeting
✅ Work with an outside agency to optimize the user journeys on our website and grow MQLs through Conversion Rate Optimization (CRO) activities such as A/B testing
✅ Support website traffic conversion goals by implementing lead capture tools such as web chat, self-booking tools, and other online tactics
✅ Implement the right tracking tools so that we can understand where our inbound business is coming from and make better, data-driven decisions
ASSUMPTION: This role involves a mix of tactical implementation, strategic planning, and data analysis to drive digital marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience in a B2B or B2G technology marketing role
Required Skills:
- Proven track record of growing lead generation from Search Engine Marketing
- Experience launching and optimizing PPC campaigns
- Experience running conversion rate optimization experiments
- Passion for analytics and data-driven decisions
- Exceptional attention to detail
- High level of comfort interacting with different levels of management
- Organized and methodical approach to testing and optimizing digital channels
- Deep working knowledge of Salesforce CRM
- In-depth knowledge of Google Search tools
Preferred Skills:
- Experience with SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Familiarity with marketing automation platforms (e.g., HubSpot, Marketo)
ASSUMPTION: Candidates should have a strong background in B2B or B2G technology marketing, with a focus on driving lead generation through digital channels.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - CAD 120,000 per year (based on industry standards for a Digital Marketing Manager with 7+ years of experience in Vancouver)
Benefits:
- Extended health, dental, and vision care
- 20 days vacation
- Flexible work options (office, hybrid, or remote)
- Stock options
Working Hours: Full-time (40 hours/week), with flexible working options
ASSUMPTION: The salary range is estimated based on industry standards for a Digital Marketing Manager with the required experience level in the Vancouver area.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting, focusing on local government performance management and transparency
Company Size: 11-50 employees, providing a close-knit and collaborative work environment
Founded: 2012, with a history of growth and success in the local government sector
Company Description:
- Envisio is the most widely used strategic planning and performance management solution in local government
- Leaders from over 200 cities and counties use Envisio to execute plans, measure and report on performance, make evidence-based decisions, and build trust and transparency with their communities and elected officials
- Envisio is an award-winning and industry-recognized solution, named to the GovTech 100 for 2025 and placed 3rd in the 2019 ELGL Haverford Awards
Company Specialties:
Company Website: http://www.envisio.com
ASSUMPTION: Envisio's focus on local government performance management and transparency provides a unique context for this role, with a strong emphasis on data-driven decision-making and community engagement.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and impact within the marketing team
Reporting Structure: Reports directly to the VP of Marketing, with close collaboration with the sales and marketing team
Work Arrangement: Remote OK, with flexible work options (office, hybrid, or remote)
Growth Opportunities:
- Expanding the digital marketing team and taking on a leadership role
- Gaining experience in the local government sector and its unique challenges and opportunities
- Contributing to Envisio's continued growth and success in the market
ASSUMPTION: This role offers opportunities for growth and impact within the marketing team, as well as the chance to gain experience in the local government sector.
🌍 Location & Work Environment
Office Type: Hybrid or remote, with an option to work in the beautiful Downtown Vancouver office
Office Location(s): 650 W Georgia St, 780, Vancouver, British Columbia V6G 2N7, CA
Geographic Context:
- Vancouver is a vibrant, multicultural city with a high quality of life and numerous outdoor activities
- The local government sector in Vancouver is dynamic and innovative, providing ample opportunities for collaboration and growth
- Envisio's office is located in the heart of Downtown Vancouver, offering easy access to public transportation and amenities
Work Schedule: Full-time (40 hours/week), with flexible working options and a focus on results and performance
ASSUMPTION: The hybrid or remote work environment offers a balance between collaboration and flexibility, with the option to work in the vibrant Downtown Vancouver office.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the VP of Marketing and/or other team members
- Final interview with the CEO
Key Assessment Areas:
- Digital marketing expertise and experience
- Problem-solving skills and strategic thinking
- Data analysis and interpretation
- Communication and collaboration skills
Application Tips:
- Highlight your experience with SEO, PPC, and CRO in your resume and cover letter
- Demonstrate your understanding of the local government sector and Envisio's mission in your application materials
- Prepare examples of your past digital marketing successes and challenges overcome
ATS Keywords: Digital Marketing, SEO, PPC, CRO, Lead Generation, Salesforce CRM, Google Search Tools, Local Government, Performance Management
ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing expertise, problem-solving skills, and cultural fit within the Envisio team.
🛠️ Tools & Technologies
- Salesforce CRM
- Google Search tools (e.g., Google Analytics, Google Ads, Google Search Console)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRO tools (e.g., Optimizely, VWO)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Transparent
Work Style:
- Results-oriented
- Adaptable
- Detail-oriented
- Strong communicator
- Team player
Self-Assessment Questions:
- Do you have a proven track record of driving lead generation through digital marketing channels?
- Are you comfortable working with data and using it to inform your decisions?
- Do you thrive in a collaborative, team-based environment?
- Are you adaptable and able to thrive in a fast-paced, changing work environment?
ASSUMPTION: Envisio values candidates who are customer-centric, data-driven, innovative, collaborative, and transparent, with a strong work ethic and a results-oriented mindset.
⚠️ Potential Challenges
- Managing multiple digital marketing channels and priorities
- Keeping up with the fast-changing landscape of digital marketing and AI
- Balancing strategic planning with hands-on execution
- Working with a close-knit team and managing expectations
ASSUMPTION: This role may present challenges in managing multiple priorities, staying current with industry trends, and balancing strategic planning with tactical execution.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position focuses specifically on the local government sector and its unique performance management challenges
- Envisio's emphasis on data-driven decision-making and transparency sets it apart from other companies in the industry
- This role offers the opportunity to work with a close-knit team and have a significant impact on the company's growth and success
ASSUMPTION: This role is unique in its focus on the local government sector and Envisio's data-driven, transparent approach to performance management.
📝 Sample Projects
- Conducting a comprehensive SEO audit of Envisio's website and implementing optimization strategies
- Developing and executing a targeted PPC campaign to drive lead generation in a specific local government vertical
- Collaborating with an outside agency to design and implement A/B tests to optimize user journeys and improve conversion rates
ASSUMPTION: These sample projects illustrate the range of digital marketing activities and responsibilities required for this role.
❓ Key Questions to Ask During Interview
- How does Envisio support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the local government sector in terms of performance management and transparency, and how does Envisio address them?
- How does Envisio measure the success of its digital marketing efforts, and what key performance indicators (KPIs) does the company track?
- What is the company's long-term vision for its digital marketing strategy, and how does this role fit into that vision?
- How does Envisio foster a culture of collaboration and innovation within its marketing team?
ASSUMPTION: These interview questions are designed to provide insight into Envisio's company culture, digital marketing strategy, and long-term vision for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and how it aligns with Envisio's mission and values
- Prepare examples of your past digital marketing successes and challenges overcome, focusing on SEO, PPC, and CRO
- Follow up with Envisio's HR team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
