🔹 Job Title: Digital Marketing Manager
🔹 Company: Veson Nautical
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
As the Digital Marketing Manager at Veson Nautical, you'll drive global growth marketing initiatives for this maritime software company. You'll be responsible for developing and executing digital strategies to generate leads worldwide, while optimizing web experiences, managing paid campaigns, and using data analytics to continuously improve performance across all channels. This role sits within the Growth Marketing team and requires collaboration with content, brand, and regional marketing teams.
ASSUMPTION: This is a full-time position based on the comprehensive nature of responsibilities and the company description, though the job type was not explicitly stated in the original listing.
✅ Create and maintain Veson's global digital marketing program, including strategy, implementation, and measuring success
✅ Partner with regional marketers to execute appropriate campaigns across international markets
✅ Collaborate with content & brand marketing to optimize web experiences across Veson.com and associated brands
✅ Improve organic traffic, conversion rates, and engagement metrics
✅ Own strategy and execution for paid digital marketing programs (SEM, retargeting, display, email nurture, paid social)
✅ Work with in-house content/creative teams and external partners to create optimized content, landing pages, and ads
✅ Establish A/B testing programs across all channels and create marketing playbooks
✅ Track campaign effectiveness and efficiency with a data-driven approach
✅ Create feedback loops for the team to drive performance improvements across the entire marketing funnel
✅ Recommend strategic shifts in program audiences, keyword mix, channels, tactics, and media partners
✅ Maintain understanding of the global maritime ecosystem, acquisition trends, and competitive landscape
Education: Not specified
Experience: 5+ years hands-on experience in digital marketing, preferably in B2B SaaS
Skills:
ASSUMPTION: While no specific degree is mentioned, this senior marketing role likely requires at least a bachelor's degree in marketing, communications, or related field based on industry standards for similar positions.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Digital Marketing Manager roles in Boston typically range from $85,000 to $120,000 depending on experience level and industry specialization.
ASSUMPTION: This salary range estimate is based on standard compensation for Digital Marketing Manager roles in the Boston metropolitan area for technology companies. Veson Nautical, being a growing global software company, likely offers competitive compensation within this range plus benefits typical of the tech industry (healthcare, retirement plans, PTO).
Industry Position: Veson Nautical is a leading global software company providing solutions to the world's largest commercial maritime owners, operators, and commodity trading companies. The company has a strong market position and is currently in a growth phase.
Company Size: Medium-sized enterprise with a global presence
Company Stage: Established and rapidly growing company with international expansion
ASSUMPTION: Company size is inferred based on their global footprint (offices in Singapore, Tokyo, London, Athens, Houston, and Boston headquarters) and description as a "rapidly growing global software company." The stage assessment comes directly from their self-description of being in a period of "exceptional market growth" with a "leading market position."
Career Level: Mid to Senior level
Reporting Structure: Likely reports to a Marketing Director or VP of Marketing
Team Size/Composition: Works within the Growth Marketing team, collaborating with content, brand, and regional marketing teams
Growth Opportunities: Potential advancement into Director-level positions as the company continues its global expansion
ASSUMPTION: Career level is determined by the 5+ years experience requirement and the strategic nature of the role. The reporting structure is assumed based on typical marketing team hierarchies. Growth opportunities are inferred from the company's stated rapid expansion and global presence.
Office Type: Likely in-office or hybrid at the Boston headquarters
Geographic Context: Boston is a major tech hub with a vibrant innovation ecosystem. It offers high quality of living but also comes with a higher cost of living compared to national averages.
Work Schedule: Standard business hours with possible flexibility to accommodate global team collaboration
Regional Considerations: Boston has excellent public transportation, a strong professional network for marketers, and a rich maritime history that aligns with Veson's industry focus.
ASSUMPTION: Work arrangement is inferred based on the company's description of its physical offices and the collaborative nature of the role. The schedule assumptions are based on the need to coordinate with global teams across different time zones.
Typical Process: Initial screening call, followed by interviews with marketing team leaders, possibly a case study or presentation of past digital marketing campaigns, and final rounds with senior leadership
Key Assessment Areas: Strategic thinking, data analysis capabilities, experience with global campaigns, technical marketing tool proficiency, and cultural fit with a fast-growing organization
Application Tips: Highlight measurable marketing results, experience with global/international campaigns, and proficiency with the specified marketing tools (Hubspot, Salesforce, Google Analytics)
ATS Keywords: Digital marketing, B2B SaaS, global marketing, Hubspot, Salesforce, Google Analytics, SEM, paid social, display advertising, A/B testing, conversion optimization, maritime industry, account-based marketing
ASSUMPTION: These insights are based on standard interview processes for mid-to-senior marketing roles in technology companies, focusing on the specific requirements mentioned in the job listing.
Hubspot, Salesforce, Google Analytics, SEM platforms (likely Google Ads), social media advertising platforms, marketing automation tools, ABM platforms, email marketing systems, web analytics tools, A/B testing software
ASSUMPTION: Beyond the explicitly mentioned tools (Hubspot, Salesforce, Google Analytics), the other platforms are industry-standard tools typically used for the digital marketing functions specified in the responsibilities.
Company Values: Innovation, client success, continuous improvement, global collaboration, and professional growth
Work Style: Fast-paced, growth-oriented, collaborative across departments and regions, data-driven, and adaptive to change
Self-Assessment:
ASSUMPTION: These values and work style attributes are inferred from the company's self-description as "dedicated to making our clients successful" with a focus on innovation and their mention of being a "multi-cultural, multi-disciplined" team. The job description's emphasis on being "growth-obsessed," "data-obsessed," and comfortable with "ambiguity" also informs these cultural insights.
This role requires balancing multiple campaigns across different global regions, which may involve working with different time zones and cultural contexts. The position involves managing numerous digital channels simultaneously while continuously optimizing performance. The expectation to be "comfortable with ambiguity and juggling multiple projects with tight deadlines" suggests a fast-paced environment that may be demanding. Coordinating with regional marketers might present communication challenges across different cultural and linguistic backgrounds.
ASSUMPTION: These potential challenges are identified based on the global nature of the role, the multiple responsibilities listed, and explicit mention of dealing with ambiguity and tight deadlines.
This Digital Marketing Manager role differs from standard positions by its global focus and maritime industry specialization. Unlike general digital marketing roles, this position specifically emphasizes international campaign management and requires understanding of the maritime ecosystem. Compared to pure demand generation roles, this position has broader responsibility across the entire digital marketing mix. The position integrates both strategic planning and hands-on execution, whereas some organizations might split these responsibilities across multiple roles.
ASSUMPTION: This comparison is based on standard industry patterns for digital marketing positions and the specific emphasis on global and industry-specific aspects of this role.
Based on the listed responsibilities, someone in this role might work on:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the maritime industry focus mentioned in the job description.
ASSUMPTION: These questions are suggested based on the global nature of the role, the company's industry focus, and typical strategic considerations for a Digital Marketing Manager position.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.