Digital Marketing Manager

🚀 Job Overview

As the Digital Marketing Manager at Natcast, you will spearhead the organization's comprehensive digital marketing strategy across multiple platforms to advance America's leadership in semiconductor technology. This role directly supports Natcast's brand and three key focus areas: Workforce Development, Research & Development (R&D), and Membership Engagement. You'll develop innovative digital campaigns, create compelling content, and analyze performance metrics to drive awareness and growth for Natcast's initiatives in the semiconductor industry.

ASSUMPTION: This role appears to be a senior individual contributor position based on the 5+ years experience requirement and breadth of responsibilities, though direct reports aren't explicitly mentioned.

📋 Key Responsibilities

• ✅ Develop and implement a comprehensive digital marketing strategy aligned with Natcast's goals across Brand, Workforce Development, R&D, and Membership Engagement
• ✅ Manage and optimize the Natcast website with SEO-optimized content in collaboration with team leads
• ✅ Plan, execute, and monitor organic and paid social media campaigns; lead community management
• ✅ Create compelling digital content including blog posts, infographics, videos, and social media assets
• ✅ Develop and execute a webinar content calendar with subject matter experts
• ✅ Implement email marketing campaigns to nurture leads and engage stakeholders
• ✅ Analyze digital marketing performance metrics and provide actionable insights through regular reports
• ✅ Collaborate with internal teams to ensure consistent messaging and branding
• ✅ Stay current with digital marketing trends and emerging technologies in the semiconductor industry
• ✅ Manage relationships with external vendors such as digital agencies or freelancers
• ✅ Ensure compliance with relevant data protection regulations

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Digital Communications, or a related field

Experience: 5+ years of experience in digital marketing, preferably in a technical or research-oriented environment

Skills:

• Proven track record developing and implementing successful digital marketing strategies
• Strong knowledge of social media marketing best practices
• Experience with content management systems, email marketing platforms, and social media management tools
• Proficiency in web analytics tools (e.g., Google Analytics) and data visualization
• Excellent writing and editing skills
• Strong project management and organizational skills
• Ability to work collaboratively in a fast-paced environment

Preferred Qualifications:

• Experience in marketing for technology, research, or non-profit organizations
• Experience with SEO and SEM
• Familiarity with the semiconductor industry
• Knowledge of graphic design principles and software like Canva
• Experience with video production and editing
• Experience with digital marketing tools (e.g., Google Ads, HubSpot, Hootsuite)

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Not specified

ASSUMPTION: As a non-profit organization associated with a government initiative, compensation likely aligns with non-profit sector standards for digital marketing roles rather than for-profit tech companies. Digital Marketing Managers with 5+ years of experience in the US typically earn between $80,000-$110,000 annually, though this may vary by location and organization size.

🔍 Company Context

Industry Position: Natcast is a new, purpose-built, non-profit entity established by the CHIPS Act to operate the National Semiconductor Technology Center (NSTC) consortium. It's positioned as a key player in advancing semiconductor R&D in the United States.

Company Size: Not specified

Company Stage: Early-stage organization backed by the US government through the CHIPS Act

ASSUMPTION: As a newly established entity with significant government backing through the CHIPS and Science Act, Natcast is likely in its growth phase, building teams and establishing its operational framework. Its connection to a national initiative suggests substantial resources despite being non-profit.

📊 Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: Opportunity to help establish digital marketing foundations for a new organization in a critical national initiative

ASSUMPTION: Based on the required experience level and responsibilities, this appears to be a mid to senior-level position. The role likely reports to a Marketing Director or similar leadership position. As a new organization supporting a significant national initiative, there may be substantial opportunities for professional growth and increasing responsibilities as the organization scales.

🌍 Location & Work Environment

Office Type: Not specified

Geographic Context: United States (specific location not mentioned)

Work Schedule: Not specified

Regional Considerations: May involve interaction with stakeholders across the US semiconductor ecosystem, including industry, academia, and government

ASSUMPTION: Given the national scope of the organization and the lack of specific location details, this role may offer remote work flexibility or potentially be based near semiconductor industry hubs (such as Silicon Valley, Austin, Phoenix, or other tech centers). The role likely requires standard business hours with potential flexibility for webinars and stakeholder engagement across time zones.

💼 Interview & Application Insights

Typical Process: For a role of this nature, expect an initial screening call with HR or a recruiter, followed by interviews with the marketing leadership and potentially cross-functional team members. You may be asked to present a portfolio or case studies of your digital marketing work.

Key Assessment Areas: Strategic thinking, digital marketing expertise, content creation abilities, analytical skills, and ability to communicate complex technical information in engaging ways.

Application Tips: Highlight experience translating technical content for digital channels, metrics-driven campaign results, and any experience with similar audiences (technical professionals, researchers, academic partnerships).

ATS Keywords: digital marketing strategy, content creation, SEO, social media management, email marketing, website management, analytics, CRM, webinar production, technical marketing, semiconductor industry

ASSUMPTION: These insights are based on standard hiring practices for similar digital marketing roles, especially in technical or research-oriented environments. The actual process may vary based on Natcast's specific hiring practices.

🛠️ Tools & Technologies

• Content Management Systems
• Social Media Management Tools (like Hootsuite)
• Email Marketing Platforms
• Web Analytics (Google Analytics)
• CRM Management Systems
• Webinar and Virtual Event Solutions
• Online Survey Tools
• Google Ads
• HubSpot
• Design Software (Canva)
• Video Production and Editing Tools

ASSUMPTION: While some tools are explicitly mentioned in the listing, others are standard for implementing the described responsibilities. Proficiency with these tools is likely expected or would be considered advantageous.

👔 Cultural Fit Considerations

Company Values: Mission-driven approach focused on advancing America's semiconductor technology leadership, innovation, and workforce development

Work Style: Collaborative, cross-functional, with an ability to translate technical concepts to different audiences

Self-Assessment:

• Are you passionate about contributing to national technological advancement and innovation?
• Do you thrive in a dynamic environment where you'll need to build and implement strategies for a relatively new organization?
• Are you comfortable balancing strategic thinking with hands-on execution across multiple marketing channels?
• Can you effectively communicate with diverse stakeholders including technical experts, researchers, industry partners, and government entities?

ASSUMPTION: The organization's mission-driven nature and connection to national interests suggests a culture focused on impact and innovation rather than purely commercial objectives. The emphasis on collaboration across functional areas indicates a team-oriented environment.

⚠️ Potential Challenges

• Managing diverse marketing initiatives across multiple focus areas (Brand, Workforce Development, R&D, and Membership Engagement)
• Translating complex technical semiconductor information into engaging digital content for various audiences
• Building digital marketing strategies for a relatively new organization that may still be establishing its processes
• Balancing expectations from multiple stakeholders including government, industry, and academic partners
• Measuring marketing effectiveness for an organization with non-commercial objectives

ASSUMPTION: These challenges are inferred from the organization's nature as a new, government-initiated non-profit and the broad scope of responsibilities outlined in the job description.

📈 Similar Roles Comparison

Unlike digital marketing roles in commercial tech companies that focus primarily on lead generation and sales, this position emphasizes stakeholder engagement, community building, and advancing national initiatives. The role shares similarities with digital marketing positions in research institutions, industry associations, and public-private partnerships where success metrics extend beyond commercial outcomes to include engagement, community development, and ecosystem impact.

ASSUMPTION: This comparison is based on the non-profit, mission-driven nature of the organization as described in the listing, contrasted with standard digital marketing roles in commercial settings.

📝 Sample Projects

• Developing and launching a comprehensive content strategy to increase awareness about Natcast's mission across digital channels
• Creating a webinar series featuring semiconductor industry experts to address key challenges and opportunities
• Implementing an email nurture campaign to engage potential members and partners
• Developing a social media campaign to highlight workforce development initiatives and opportunities
• Creating a dashboard to track and report on digital marketing KPIs across all initiatives
• Optimizing the website architecture and content to improve user experience and SEO performance

ASSUMPTION: These projects are illustrative examples based directly on the responsibilities outlined in the job description and represent typical initiatives for a digital marketing manager in this context.

❓ Key Questions to Ask During Interview

1. How does Natcast measure success for its digital marketing initiatives across the different focus areas (Brand, Workforce Development, R&D, and Membership Engagement)?
2. What are the most important audiences Natcast is trying to reach, and what are the current challenges in engaging them?
3. How established is the current digital marketing infrastructure and what immediate priorities would you like the new Digital Marketing Manager to address?
4. How does the marketing team collaborate with technical subject matter experts to develop content?
5. What does success look like for this role in the first 6-12 months?
6. How does Natcast's status as a non-profit organization influence its marketing approach compared to commercial entities in the semiconductor space?

ASSUMPTION: These questions are suggested based on the role description and would help candidates better understand expectations, challenges, and organizational context.