🔹 Job Title: Digital Marketing Manager
🔹 Company: Polly
🔹 Location: Dallas, Texas, United States
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
Polly is seeking an organized and passionate Digital Marketing Manager to develop and implement strategic digital marketing initiatives that enhance brand awareness and loyalty. This role involves managing various digital channels, creating engaging content, optimizing campaigns through data analysis, and collaborating cross-functionally to support Polly's position as a market leader in the mortgage industry.
ASSUMPTION: Based on the job description, this appears to be a mid to senior-level marketing position given the ownership of multiple channels and strategic responsibilities.
✅ Own and manage digital marketing channels including email, affiliate, SEO, and PPC campaigns
✅ Develop and execute digital marketing strategies to drive traffic, acquisition, and retention
✅ Create and manage digital content, including social media and video assets
✅ Collaborate with cross-functional teams to create compelling sales enablement materials
✅ Manage online digital ad campaigns and monitor performance metrics
✅ Test, analyze, and optimize marketing campaigns to improve performance
✅ Align digital activities with corporate marketing and strategic objectives
✅ Support Polly events, including podcasts, webinars, and in-person events
Education: Bachelor's degree in business administration, marketing, or related field
Experience: 4-6 years of experience in marketing, with digital marketing portfolio preferred
Skills:
Preferred Qualifications:
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: Based on location (Dallas), experience requirements (4-6 years), and the scope of responsibilities, this role would likely offer competitive compensation within the upper range for Digital Marketing Managers in the financial technology sector.
Industry Position: Polly is transforming the mortgage industry with a modern, data-driven capital markets ecosystem. The company provides Product and Pricing Engine (PPE), Loan Trading Exchange, and analytics solutions to help mortgage lenders operate more efficiently and profitably.
Company Size: Not specified
Company Stage: Growth-stage technology company founded in 2019 and headquartered in San Francisco with an innovation hub in Dallas
ASSUMPTION: Based on the company's founding date (2019) and description of its technology platform serving financial institutions nationwide, Polly appears to be a growth-stage fintech company focused on mortgage industry transformation.
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The job description mentions "outstanding opportunity for professional growth and upward mobility" and "direct engagement with decision makers and senior business leaders"
ASSUMPTION: Given the company's growth stage and the broad scope of responsibilities, this role likely offers significant opportunities for advancement and increased responsibilities as the company expands.
Office Type: Hybrid environment; 3 days weekly in office
Geographic Context: Dallas is a growing tech hub with a lower cost of living compared to San Francisco (the company's headquarters). The Dallas area has a strong financial services presence, making it suitable for a fintech company.
Work Schedule: Not specifically mentioned, but hybrid schedule requires in-office presence 3 days per week
Regional Considerations: Dallas offers more affordable housing than many tech centers while providing access to a robust talent pool in technology and financial services.
ASSUMPTION: While the job posting mentions both San Francisco and Dallas innovation hubs, this specific role appears to be based in Dallas with a hybrid work arrangement.
Typical Process: For marketing roles at fintech companies, the interview process typically includes initial screening, portfolio review, behavioral interviews, and possibly a marketing case study or presentation.
Key Assessment Areas: Digital marketing expertise, analytical capabilities, creative portfolio quality, communication skills, and understanding of financial services/mortgage industry.
Application Tips: Highlight quantifiable results from previous digital marketing campaigns, showcase experience with relevant tools (especially HubSpot), and demonstrate understanding of B2B marketing in regulated industries.
ATS Keywords: Digital marketing, HubSpot, SEO, PPC, email marketing, affiliate marketing, social media, analytics, B2B marketing, content marketing, campaign optimization, mortgage industry, fintech
ASSUMPTION: These insights are based on standard industry practices for similar roles at technology companies serving the financial sector.
ASSUMPTION: While only HubSpot is explicitly mentioned, the responsibilities suggest familiarity with standard digital marketing technology stack would be required.
Company Values: Innovation, transformation, data-driven decision making, and industry leadership are emphasized in the company description.
Work Style: The role requires cross-functional collaboration, analytical thinking, creativity, and the ability to manage multiple marketing channels simultaneously.
Self-Assessment: Consider if you thrive in a growth-stage environment, enjoy balancing creative and analytical aspects of marketing, and are interested in the mortgage/fintech industry. Are you comfortable with a hybrid work model requiring regular in-office presence?
ASSUMPTION: Based on the company description as a transformative fintech platform and the emphasis on data-driven approaches, Polly likely values innovation, technical competence, and results-oriented performance.
ASSUMPTION: These potential challenges are inferred from the nature of the role, company stage, and industry rather than explicitly stated concerns.
This Digital Marketing Manager role at Polly differs from similar positions in several ways:
ASSUMPTION: This comparison is based on standard industry patterns for digital marketing roles in the financial technology sector.
Based on the listed responsibilities, you might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and Polly's business focus in mortgage technology.
ASSUMPTION: These questions are suggested based on the role type and company description, and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.