Digital Marketing Manager
William Warren Properties Inc📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: William Warren Properties Inc
🔹 Location: Santa Monica, California, United States
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
📌 Essential Job Details
🚀 Job Overview
The Digital Marketing Manager at William Warren Properties Inc will lead the planning, development, and execution of the company's digital strategy across all sub-brands and channels. This role requires a balance of creative and analytical skills to build both brand and store-level campaign strategies. Working under the Vice President of Marketing, you'll collaborate closely with the Digital Marketing Director, Field Marketing team, and partners from Operations, Data Intelligence, Revenue Management, and Asset Management to support overall business objectives.
ASSUMPTION: Based on the job description mentioning "full-time" benefits like medical insurance and 401(k), this appears to be a full-time position though not explicitly stated in the original listing.
📋 Key Responsibilities
- ✅ Partner with VP of Marketing to develop long-term digital strategic vision, and communicate, track and measure progress
- ✅ Design and oversee all aspects of digital marketing strategy including marketing database, email, content, SEO, and paid media campaigns
- ✅ Develop and monitor brand and store-level campaign budgets
- ✅ Prepare accurate performance reporting on marketing campaigns and identify opportunities to enhance existing reporting
- ✅ Coordinate with advertising and media experts to improve digital marketing results
- ✅ Identify latest trends, best practices, and technologies affecting the industry
- ✅ Evaluate key metrics affecting website traffic, lead generation, conversion goals, and target audiences
- ✅ Collaborate with the marketing team to brainstorm new and innovative growth strategies
- ✅ Facilitate CRM strategy and engage in customer journey mapping to maximize customer lifetime value
- ✅ Manage day-to-day key performance indicators that drive consumer insights
- ✅ Analyze, interpret and report business results on an ongoing basis
- ✅ Demonstrate commitment to WWG and StorQuest® core values
- ✅ Perform additional duties as needed for business, safety, and technical reasons
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Business, or related field from an accredited 4-year institution required
Experience: 5-7+ years of digital marketing experience for a global or national brand. Self-storage, real estate, retail, or hospitality industry experience preferred
Skills:
- Strong understanding of SEM, SEO, social media marketing, email and content marketing
- In-depth experience with Google AdWords, Google Analytics, Meta/Facebook Ads
- Experience with lead generation and conversion optimization
- Knowledge of website design and development related to campaign tracking/analytics and mobile
- Excellent communication skills (verbal and written) including active listening
- Strong relationship-building abilities for both internal and external partnerships
- Exceptional time management and organizational skills
- Ability to handle multiple demands and competing priorities
- Strong accountability and work ethic with enthusiasm for teamwork
- Superior Microsoft Office (PowerPoint, Excel, Word) skills required
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Medical, Dental and Vision insurance
- 401(k) with Matching Contributions
- Paid Time Off (PTO)
- Holiday Perks
- Performance-based Bonus
- Teambuilding Events & Activities
- Employee Assistance Program
- Pet Insurance
Industry Comparison: The benefits package appears comprehensive and competitive for a mid-to-senior marketing role in the real estate sector in Southern California.
ASSUMPTION: While no specific salary range is provided, Digital Marketing Managers in the Los Angeles/Santa Monica area with 5-7 years of experience typically earn between $90,000-$130,000 annually depending on specific industry experience and expertise level.
📌 Applicant Insights
🔍 Company Context
Industry Position: The William Warren Group is a privately held, institutional real estate investment, development, acquisition, and property management firm. They focus on investments in major metropolitan markets across the United States, seeking properties with cash flow, revenue growth, and long-term capital appreciation opportunities. The company operates the StorQuest® brand.
Company Size: Mid-sized real estate investment firm
Company Stage: Established company (founded in 1994) with institutional backing and ongoing growth
ASSUMPTION: The company size is inferred based on their description as an "institutional" real estate firm with operations across "major metropolitan markets" in the US, suggesting a mid-sized operation rather than a small local firm or massive corporation.
📊 Role Analysis
Career Level: Mid-senior level
Reporting Structure: Reports to the Vice President of Marketing, works closely with Digital Marketing Director and Field Marketing team
Team Size/Composition: Part of a structured marketing department with specialized roles
Growth Opportunities: The position offers opportunities to lead initiatives, learn new skills, build management capabilities, and contribute creatively to the organization's success
ASSUMPTION: The reporting structure is explicitly mentioned in the listing. The career level is determined by the required 5-7+ years of experience and management responsibilities. Team size is inferred based on the mention of multiple specialized roles within the marketing function.
🌍 Location & Work Environment
Office Type: Likely in-office or hybrid
Geographic Context: Santa Monica is an upscale coastal city in the Los Angeles metropolitan area, known for its tech scene (Silicon Beach), entertainment industry connections, and high cost of living. The area offers excellent quality of life with beaches, cultural attractions, and year-round pleasant weather.
Work Schedule: Standard full-time business hours with potential for flexibility
Regional Considerations: The Los Angeles area is known for challenging traffic conditions that may impact commutes. Santa Monica provides access to numerous networking opportunities with other marketing professionals in the tech, entertainment, and real estate sectors.
ASSUMPTION: The work arrangement is likely in-office or hybrid based on the emphasis on team collaboration and the lack of any mention of remote work options. The work schedule is assumed to be standard business hours typical for marketing roles in corporate settings.
💼 Interview & Application Insights
Typical Process: For marketing management positions at established real estate firms, the interview process typically includes initial screening, portfolio review, panel interviews with marketing team members, and final interviews with executive leadership.
Key Assessment Areas: Experience managing digital campaigns, analytical capabilities, strategic thinking, leadership skills, creative problem-solving, cultural fit with the company's "adventure seeker attitude" and values.
Application Tips: Highlight experience with specific platforms mentioned (Google AdWords, Google Analytics, Meta/Facebook Ads), demonstrate measurable campaign results, showcase experience balancing strategic vision with tactical execution, and emphasize any real estate or related industry experience.
ATS Keywords: Digital Marketing Manager, SEM, SEO, Google AdWords, Google Analytics, Meta/Facebook Ads, conversion optimization, CRM strategy, lead generation, campaign analytics, digital strategy, budget management, content marketing, real estate marketing
ASSUMPTION: These insights are based on industry standards for similar marketing management roles, as the specific interview process is not detailed in the job listing.
🛠️ Tools & Technologies
- Google AdWords
- Google Analytics
- Meta/Facebook Ads
- Microsoft Office (PowerPoint, Excel, Word)
- CRM platforms
- Email marketing platforms
- Content management systems
- Analytics and reporting tools
- Digital advertising platforms
- SEO tools
ASSUMPTION: While Google AdWords, Google Analytics, Meta/Facebook Ads, and Microsoft Office are explicitly mentioned, the other tools are industry-standard for digital marketing managers and likely required based on the responsibilities listed, though not specifically named in the job description.
👔 Cultural Fit Considerations
Company Values: The company emphasizes exceptional customer service, progressive thinking, innovation, and creating a "fun and inspiring team environment." They seek employees who contribute to an "evolving culture" that is "creative, inspiring, and collaborative."
Work Style: The listing describes a fast-paced, dynamic environment requiring a "rock-star digital marketer with a 'no excuses, get out and do it' adventure seeker attitude." The ideal candidate is "energetic," "driven," and able to "thrive in a fast pace environment."
Self-Assessment: Candidates should consider:
- Are you comfortable balancing creative and analytical tasks?
- Do you enjoy a fast-paced, dynamic work environment?
- Can you adapt to wearing "multiple hats" and flexing both strategically and tactically?
- Do you thrive in collaborative team settings while maintaining independent drive?
- Are you intellectually curious and adaptable to new ideas and innovation?
ASSUMPTION: The cultural elements are directly stated or strongly implied in the job description's language about the company environment and ideal candidate profile.
⚠️ Potential Challenges
The role appears to have broad responsibilities requiring both strategic thinking and tactical execution across multiple digital marketing disciplines. The expectation to "wear multiple hats" suggests a potentially high workload and the need to adapt quickly across different marketing functions. The fast-paced environment and expectation to be challenged daily may create pressure to consistently deliver results across various metrics. The role also requires coordination across multiple teams (Operations, Data Intelligence, Revenue Management, Asset Management), which may require strong diplomacy and stakeholder management skills.
ASSUMPTION: These potential challenges are inferred from the scope of responsibilities and the workplace culture described, not as definitive claims about difficulties in the role.
📈 Similar Roles Comparison
This Digital Marketing Manager role differs from some similar positions in that it requires both strategic oversight and hands-on campaign management. While some digital marketing managers focus exclusively on either strategy development or tactical execution, this position demands both. The role also has a broader scope than specialized digital marketing roles (like SEO Manager or Paid Media Manager) by covering the entire digital marketing ecosystem. Compared to digital marketing roles in other industries, this position requires understanding the unique aspects of real estate marketing, including location-based strategies and property-specific campaigns.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles and the specific requirements outlined in this job description.
📝 Sample Projects
- Developing a comprehensive digital marketing strategy to increase lead generation for new property locations
- Creating and optimizing multi-channel paid media campaigns across Google and Meta platforms to drive property visits and conversions
- Implementing advanced tracking and analytics to better understand the customer journey from initial awareness to property rental/purchase
- Conducting a holistic audit of current digital marketing effectiveness and proposing data-driven improvements
- Leading a CRM optimization project to improve customer lifetime value and retention strategies
- Developing a content marketing strategy that aligns with SEO objectives to improve organic visibility for key property locations
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and typical tasks for digital marketing managers in the real estate sector.
❓ Key Questions to Ask During Interview
- How do you measure success for the digital marketing function, and what are the key performance indicators that matter most to the organization?
- Can you describe how the marketing team collaborates with other departments, particularly Operations and Revenue Management?
- What are the biggest digital marketing challenges and opportunities for William Warren Properties and the StorQuest brand in the current market?
- How would you describe the company's approach to testing and implementing new digital marketing technologies or strategies?
- What professional development opportunities exist for someone in this role who demonstrates strong performance?
- How does the company's "adventure seeker attitude" translate into day-to-day marketing operations and team culture?
ASSUMPTION: These questions are suggested based on the role type and company information provided and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume: Highlight digital marketing experience that aligns with the specific platforms mentioned (Google AdWords, Google Analytics, Meta/Facebook Ads). Include measurable results from past campaigns.
- Prepare your portfolio: Compile examples of successful digital marketing campaigns you've managed, particularly those demonstrating both strategic thinking and tactical execution.
- Optimize for ATS: Include key terms from the job description (SEM, SEO, conversion optimization, etc.) in your application materials to ensure you pass automated screening.
- Research the company: Familiarize yourself with William Warren Properties and their StorQuest brand to better understand their market position and values.
- Connect on LinkedIn: Consider connecting with current marketing team members to gain additional insights about the company culture.
- Apply through official channels: Submit your application through the company website as directed (www.williamwarren.com/careers).
- Prepare for industry-specific questions: Be ready to discuss digital marketing strategies specific to real estate and property management.