🔹 Job Title: Digital Marketing Manager
🔹 Company: Findhelp, A Public Benefit Corporation
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
Findhelp is seeking a data-driven Digital Marketing Manager to lead their digital marketing strategy, driving awareness, engagement, and lead generation for their social care technology solutions. This role will manage multi-channel digital campaigns, optimize website performance, scale paid media efforts, and improve conversion rates through data-backed strategies. The ideal candidate combines strong analytical skills with deep B2B digital marketing expertise and passion for social impact.
ASSUMPTION: Based on the job description, this is a mid-to-senior level marketing position that will likely work closely with sales, product, and other marketing team members. The role appears to be strategically important for the company's growth objectives.
✅ Develop, execute, and optimize integrated digital marketing campaigns across paid, owned, and earned channels
✅ Manage digital lead generation and demand generation programs
✅ Track, analyze, and report on key performance indicators (KPIs)
✅ Partner with Product Marketing on website strategy, UX, and conversion rate optimization
✅ Collaborate with Content Marketing to implement SEO best practices
✅ Manage and optimize paid media campaigns across multiple platforms
✅ Develop A/B testing strategies for campaign elements
✅ Monitor budgets and performance to maximize ROI
✅ Own email marketing strategy, including audience segmentation and nurture programs
✅ Optimize automation workflows for lead management
✅ Set up and manage reporting dashboards for performance tracking
✅ Provide actionable insights and recommendations to leadership
ASSUMPTION: The responsibilities suggest this role will have significant autonomy in driving digital marketing initiatives, though will collaborate extensively with other marketing team members who lead specific areas like content and product marketing.
Education: Bachelor's degree in Marketing, Digital Media, or related discipline (or equivalent work experience)
Experience: 5-8 years experience in digital marketing, preferably in SaaS or healthcare technology
Skills:
ASSUMPTION: The emphasis on both technical marketing skills and relationship management suggests this role requires both analytical abilities and strong interpersonal communication skills.
Salary Range: $85,600 - $107,000 per year
Benefits:
Industry Comparison: This salary range is competitive for digital marketing management roles in the Austin area, particularly for SaaS and technology companies. The benefits package is comprehensive and includes both standard benefits and unique perks reflecting the company's culture.
ASSUMPTION: Based on the stated salary range and the comprehensive benefits package, Findhelp appears to offer competitive compensation relative to the Austin market for similar roles in the technology sector.
Industry Position: Findhelp has built a comprehensive platform connecting people to social care resources. Their network includes more than half a million programs covering every ZIP code in the United States, positioning them as a leader in the social care technology space.
Company Size: Not explicitly stated
Company Stage: Established organization operating since 2010
ASSUMPTION: Based on their national coverage, comprehensive platform, and 13+ years of operation, Findhelp appears to be a well-established organization in the growth or mature stage, likely with a significant employee base to support their nationwide platform and services.
Career Level: Mid to Senior-level position
Reporting Structure: Likely reports to a Marketing Director or VP of Marketing
Team Size/Composition: Not specified, but mentions collaboration with Content Marketing Manager and Product Marketing Manager
Growth Opportunities: Potential career progression toward senior marketing leadership roles
ASSUMPTION: Based on the role requirements and responsibilities, this appears to be a key position within the marketing department that could provide opportunities for strategic impact and visibility to company leadership, potentially leading to advancement into senior marketing leadership.
Office Type: In-office position at Austin, TX headquarters
Geographic Context: Austin is a major tech hub in Texas with a vibrant startup and technology ecosystem
Work Schedule: Not specifically mentioned, likely standard full-time hours
Regional Considerations: Austin offers a thriving tech community, relatively lower cost of living compared to coastal tech hubs, and no state income tax in Texas
ASSUMPTION: The job posting emphasizes "We value being together" and specifies this is an in-office position, indicating little or no remote work flexibility. Candidates must be located in Austin, suggesting relocation would be necessary for those living elsewhere.
Typical Process: For digital marketing management roles, expect an initial screening, a marketing-focused interview, possibly a practical assessment or case study, and a final interview with leadership
Key Assessment Areas: Digital marketing expertise, analytical ability, strategic thinking, cross-functional collaboration skills, and alignment with social impact mission
Application Tips: Highlight quantifiable marketing achievements, experience with mentioned marketing platforms, and any background in social services, healthcare or B2B technology
ATS Keywords: Digital marketing, B2B marketing, demand generation, SEM, paid social, conversion rate optimization, SEO, marketing automation, HubSpot, CRM, analytics, social impact, healthcare technology
ASSUMPTION: These insights are based on standard practices for similar roles in technology companies and are not explicitly stated in the job description.
ASSUMPTION: While the job listing specifically mentions some platforms, the role likely involves additional marketing tools common in the industry such as social media management platforms, SEO tools, and conversion tracking systems that weren't explicitly mentioned.
Company Values: Mission-driven organization focused on social impact, connecting people to resources with dignity and ease, diversity and inclusion, and collaboration
Work Style: Collaborative, team-oriented, values in-person interaction, mission-focused
Self-Assessment: Consider your alignment with social impact work, comfort with a data-driven approach to marketing, and preference for in-office collaboration
ASSUMPTION: The company's emphasis on being together in the office and their clear articulation of social mission suggests they highly value both collaborative work and commitment to social impact. The inclusive hiring statement also indicates diversity is a core value.
The role involves managing multiple channels and stakeholder relationships simultaneously, which may require strong prioritization skills. The position appears to have broad responsibilities spanning digital strategy, execution, and analytics, which could be demanding. Additionally, the strict in-office requirement may be challenging for those accustomed to remote work flexibility.
ASSUMPTION: These potential challenges are inferred from the breadth of responsibilities and workplace requirements, not explicitly stated issues.
This Digital Marketing Manager role appears more strategically oriented than tactical marketing specialist positions. Unlike some similar roles that might focus exclusively on one area (paid media, SEO, or content), this position oversees multiple digital marketing channels. The social impact focus also distinguishes this from traditional B2B technology marketing roles, which might prioritize pure revenue growth over mission alignment.
ASSUMPTION: This comparison is based on standard industry patterns for digital marketing roles and not explicitly stated in the job description.
ASSUMPTION: These project examples are based on the responsibilities outlined in the job description and typical digital marketing manager activities, not specific projects mentioned by the employer.
ASSUMPTION: These questions are suggested based on the role type and the company's focus areas, and would need to be adapted to specific interview contexts.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.