🔹 Job Title: Digital Marketing Lead, Incubation
🔹 Company: ResMed
🔹 Location: San Diego, California, United States
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
As the Digital Marketing Lead for ResMed's Incubation & Growth team, you'll bridge marketing strategy and campaign execution for innovative pilots and experiments across various healthcare markets. This hands-on role involves launching, testing, measuring, and optimizing digital marketing campaigns that target healthcare consumers, providers, and partners. You'll operate in a dynamic, startup-like environment that values agility, entrepreneurial thinking, and data-driven decision-making.
ASSUMPTION: This role appears to be newly created or recently available to support ResMed's initiatives in exploring new products, services, and markets. The startup-like environment mentioned suggests this is part of an innovation-focused team rather than supporting established product lines.
Education: Not specified
Experience: 8+ years of experience in digital marketing channel strategy and hands-on execution
Skills:
ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Digital Media, Business, or related field is likely expected given the senior level of this position and industry standards.
Salary Range: $150,000 - $227,000 USD Annual
Benefits: Comprehensive medical, vision, dental, life insurance, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance.
Industry Comparison: This compensation range is competitive for senior digital marketing roles in the healthcare technology sector in San Diego, falling within the upper quartile for similar positions.
ASSUMPTION: The salary offered is likely correlated with years of experience, with candidates having closer to the minimum 8 years experience likely starting near the lower end of the range, while those with 12+ years may expect offers toward the upper end.
Industry Position: ResMed is a global leader in the medical device industry, specializing in cloud-connected respiratory and sleep apnea devices. The company has a strong market position in sleep and respiratory care solutions.
Company Size: Large enterprise with global operations
Company Stage: Established company with dedicated innovation and growth initiatives
ASSUMPTION: Information about ResMed's industry position is based on their public reputation as a leader in sleep and respiratory care technologies. The company size classification is based on ResMed being a publicly-traded company with international presence.
Career Level: Senior
Reporting Structure: Likely reports to a Director or VP of Marketing within the Incubation & Growth division
Team Size/Composition: Likely part of a cross-functional innovation team with product managers, engineers, and other marketing specialists
Growth Opportunities: Potential paths toward Director of Digital Marketing, Product Marketing leadership, or Innovation/Incubation leadership roles
ASSUMPTION: The reporting structure and team composition are inferred based on the role's senior nature and the typical organizational structure for incubation teams in enterprise healthcare companies. Growth paths are standard progressions for marketing leaders in healthcare technology.
Office Type: Not explicitly specified, likely on-site or hybrid
Geographic Context: San Diego is a growing biotech and healthcare innovation hub with a high cost of living but excellent quality of life. The area hosts numerous medical technology companies.
Work Schedule: Standard full-time schedule expected, with potential for flexibility given the innovation-focused nature of the role
Regional Considerations: San Diego offers a vibrant tech community with networking opportunities in healthcare innovation. The coastal location provides excellent lifestyle benefits but comes with higher housing costs compared to many other markets.
ASSUMPTION: Work arrangement details are not specified in the listing, but healthcare technology companies often maintain some in-office presence, especially for innovation teams that benefit from collaboration. The scheduling assumptions are based on standard practices in marketing leadership roles.
Typical Process: Initial screening call, followed by interviews with hiring manager, team members, and potentially cross-functional stakeholders; may include a presentation or case study on marketing strategy for a healthcare product launch
Key Assessment Areas: Digital marketing tactical expertise, strategic thinking, agility in fast-changing environments, analytical capabilities, experience with healthcare audiences, and collaborative skills
Application Tips: Emphasize hands-on campaign execution across multiple digital channels, highlight experience with testing and optimization, and showcase data-driven decision making. Include specific metrics and results from past healthcare or regulated industry marketing initiatives.
ATS Keywords: digital marketing strategy, campaign execution, A/B testing, conversion optimization, healthcare marketing, HIPAA compliance, agile marketing, marketing analytics, patient acquisition, lifecycle marketing, marketing automation
ASSUMPTION: These insights reflect standard hiring practices for senior marketing roles in healthcare technology companies, with emphasis on the specific requirements mentioned in the job description.
ASSUMPTION: While specific tools are not listed in the job description, these represent standard technologies used in digital marketing for healthcare companies. Proficiency in these or similar platforms would be expected based on the role requirements.
Company Values: Innovation, growth mindset, data-driven decision making, and collaborative problem-solving appear to be valued at ResMed
Work Style: Fast-paced, entrepreneurial, experiment-focused, with an emphasis on agility and adaptability
Self-Assessment:
ASSUMPTION: These cultural elements are inferred from the job description's emphasis on entrepreneurial thinking, test-and-learn mindset, and the innovative nature of the incubation team. The values align with what would be expected in a healthcare technology innovation environment.
ASSUMPTION: These challenges are identified based on the role description's mention of handling multiple experiments with evolving priorities, navigating ambiguity, and working with minimal oversight in a regulated healthcare context.
This position differs from traditional Digital Marketing Manager roles by focusing specifically on new product/service incubation rather than established offerings. Compared to Growth Marketing roles in startups, this position offers the resources of an established company while providing the agility of innovation-focused work. Unlike Digital Marketing Director positions, this role maintains hands-on campaign execution responsibilities alongside strategy development.
ASSUMPTION: This comparison is based on standard industry patterns for digital marketing roles across healthcare technology companies and startups.
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and ResMed's focus on sleep and respiratory care solutions. Actual projects would depend on specific incubation initiatives.
ASSUMPTION: These questions are suggested based on the innovation focus of the role and would help candidates understand both the strategic direction and practical implementation aspects of the position.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.