📌 Core Information
🔹 Job Title: Digital Marketing Executive
🔹 Company: Healios
🔹 Location: Remote, UK
🔹 Job Type: Permanent, Full Time (37.5 hours per week)
🔹 Category: Digital Marketing
🔹 Date Posted: 2025-04-09
🔹 Experience Level: 2-4 years
🔹 Remote Status: Remote (UK)
🚀 Job Overview
Key aspects of this role include:
- Executing and optimising digital marketing campaigns across paid search, paid social, SEO, and web performance
- Generating qualified leads (MQLs) and improving user experience
- Driving awareness of Healios' services across multiple audiences
- Collaborating with cross-functional teams to align campaign messaging and segmentation
- Working remotely and independently with a strong bias for action
ASSUMPTION: This role requires a proactive individual with a proven track record in digital marketing, particularly in paid media campaigns and SEO. Strong analytical skills and experience using relevant tools are essential for success in this position.
📋 Key Responsibilities
✅ Manage day-to-day PPC and paid social campaigns (Google Ads, Bing, Meta, LinkedIn), ensuring strong ROAS and clear audience targeting across DTC, NHS, and B2B segments
✅ Track and report on key metrics (MQLs, CPC, CTR, CPA, conversion rate), recommending and implementing real-time optimisations
✅ Collaborate on A/B testing, landing page layout, CTA improvements, and conversion-focused copy updates to increase lead quality
✅ Conduct keyword research, optimise blog/website copy, and support the development of organic traffic-driving strategies
✅ Use tools like GA4, HubSpot, and Hotjar to assess user journeys, report on performance, and identify opportunities to improve site performance and funnel conversion
✅ Work with the Brand Manager and CRM specialist to align campaign messaging, timing, and segmentation, sharing insights with commercial and operational stakeholders regularly
ASSUMPTION: The ideal candidate will have experience in managing paid media campaigns, familiarity with SEO fundamentals, and strong analytical skills. They should also be comfortable working remotely and independently in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-4 years of proven hands-on experience in a digital marketing role, preferably in healthcare, tech, or consumer sectors
Required Skills:
- Proven track record managing paid media campaigns (Google Ads, Meta, LinkedIn, Bing)
- Familiarity with SEO fundamentals and keyword strategy
- Strong analytical skills with experience using tools like Google Analytics, HubSpot, and reporting dashboards
- Experience working with website CMS tools (e.g. Webflow, WordPress, or similar)
- Understanding of lead generation best practices and conversion optimisation
- Self-starter who is comfortable working remotely and independently
- Attention to detail with a commitment to continuous improvement and testing
Preferred Skills:
- Experience working in the healthcare industry
- Fluency in additional languages
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: Up to £40,000 per year
Benefits:
- 33 days holiday (including Bank Holidays)
- Paid Christmas closure (between Christmas and New Year)
- Birthday Leave - paid day off on your birthday
- "Life Leave" - 2 days of extra leave to take when things you can't plan for happen
- Enhanced family friendly policies including a phased return to work and receive full pay
- Paid company sick pay scheme
- Contributory Pension Scheme (6% matched)
- Employee Discount to access a private assessment (for ADHD, Autism or a combined assessment) through our Melios service for your child
- Fully personalised flexible benefits package including; Health Cash Plan, Life Assurance, EAP Service, Will Writing, Critical Illness Cover, employee discount and savings portal, Cycle to Work Scheme, Tech Scheme and Wine Club!
- Work from anywhere policy
- Free access to co-working spaces
- CPD/Growth day per year, plus personal development allowance to invest in your growth
- Bespoke Healios Training and on demand learning including schedule of monthly CPD for clinicians
Working Hours: 37.5 hours per week
ASSUMPTION: The salary range is based on industry standards for digital marketing executives with 2-4 years of experience in the UK. Benefits are comprehensive and tailored to support employees' well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Healios operates in the mental health care industry, specialising in digital healthcare services for children and young people. The market is competitive, with a growing demand for accessible and innovative mental health solutions.
Company Size: Healios is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment with ample opportunities for growth and learning.
Founded: Healios was founded in 2013, and has since grown to become one of the leading digital healthcare companies in the UK.
Company Description:
- Healios is focused on uniting talent and innovation to create positive change in the mental health sector
- The company is redefining the way mental health, autism, and ADHD services are delivered, using digital platforms to improve accessibility and outcomes
- Healios is committed to providing an open and inclusive workplace where employees can thrive and grow
Company Specialties:
- Education and treatment of mental health conditions, including depression, anxiety, and neurodevelopmental disorders
- Digital healthcare and online therapy services
- Family-based therapy and support
- Psychology and clinical psychology services
Company Website: http://www.healios.org.uk
ASSUMPTION: Healios' focus on digital healthcare and mental health services makes it an attractive employer for candidates interested in making a positive impact on people's lives through innovative technology.
📊 Role Analysis
Career Level: The Digital Marketing Executive role is a mid-level position, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: This role reports directly to the Brand Manager and works closely with the CRM Specialist, Business Development, and Sales Leads.
Work Arrangement: This is a remote role, with the expectation that the successful candidate will work from home or a location of their choice within the UK.
Growth Opportunities:
- As Healios continues to grow, there will be opportunities for the Digital Marketing Executive to take on more responsibility and advance their career within the marketing team or the wider organisation
- The company offers a CPD/Growth day per year and a personal development allowance to support employees' professional growth
- Healios' commitment to continuous learning and development provides ample opportunities for employees to expand their skills and knowledge
ASSUMPTION: The Digital Marketing Executive role offers a unique opportunity for candidates to grow both personally and professionally within a dynamic and innovative organisation.
🌍 Location & Work Environment
Office Type: Remote (work from home or a location of your choice within the UK)
Office Location(s): N/A (remote work)
Geographic Context:
- The UK has a well-established digital marketing industry, with a strong demand for skilled professionals
- Remote work offers flexibility and the opportunity to work from anywhere within the UK
- The UK's time zone (GMT/BST) aligns with many other major markets, making it an attractive location for digital marketing professionals
Work Schedule: The standard workweek is 37.5 hours, with flexibility to accommodate individual needs and preferences
ASSUMPTION: Remote work offers numerous benefits, including improved work-life balance, reduced commuting time, and the opportunity to work from anywhere within the UK.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Hiring Manager
- Technical assessment or case study
- Final interview with the Brand Manager and a member of the Healios leadership team
Key Assessment Areas:
- Digital marketing skills and experience
- Paid media campaign management
- SEO fundamentals and keyword strategy
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Healios' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Healios' mission and values in your application materials
- Prepare for technical assessments or case studies by brushing up on your digital marketing skills and reviewing Healios' website and online presence
ATS Keywords: Digital Marketing, Paid Media, Campaign Optimisation, SEO, Google Ads, Meta, LinkedIn, Bing, Analytics, Lead Generation, Conversion Optimisation, Website CMS, A/B Testing, User Experience, Reporting
ASSUMPTION: The interview process for the Digital Marketing Executive role will focus on assessing candidates' technical skills, cultural fit, and alignment with Healios' mission and values.
🛠️ Tools & Technologies
- Google Ads
- Meta (Facebook Ads)
- LinkedIn Ads
- Bing Ads
- Google Analytics
- HubSpot
- Hotjar
- GA4
- WordPress or similar CMS tools
- SEO tools (e.g. SEMrush, Ahrefs, Moz)
ASSUMPTION: The Digital Marketing Executive will be expected to have experience with and proficiency in using a range of digital marketing tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Be curious
- Embrace diversity
- Collaborate
- Innovate
Work Style:
- Healios embraces a flexible, remote-first work culture
- The company values autonomy, accountability, and a strong bias for action
- Healios encourages continuous learning and professional development
Self-Assessment Questions:
- Do you align with Healios' value of "embracing diversity" and how would you contribute to creating an inclusive workplace?
- How comfortable are you working remotely and independently, with minimal supervision?
- Can you provide an example of a time when you took initiative to improve a process or drive results in a digital marketing campaign?
ASSUMPTION: Cultural fit is crucial for success at Healios, and candidates should be prepared to demonstrate their alignment with the company's values and work style during the interview process.
⚠️ Potential Challenges
- The role requires a strong understanding of paid media campaigns and SEO fundamentals, which may present a learning curve for candidates without relevant experience
- Working remotely may present challenges for candidates who prefer a structured office environment or struggle with self-motivation
- The role may require occasional travel to attend team meetings or industry events
- The UK's competitive digital marketing industry may present challenges in terms of career progression and salary negotiation
ASSUMPTION: The Digital Marketing Executive role presents unique challenges and opportunities, and candidates should carefully consider their fit for the position before applying.
📈 Similar Roles Comparison
- Compared to similar roles in traditional marketing agencies, the Digital Marketing Executive role at Healios offers more responsibility and autonomy, as well as the opportunity to work directly with clients and stakeholders
- Healios' focus on digital healthcare sets it apart from many other employers in the digital marketing industry, offering candidates the chance to make a positive impact on people's lives through innovative technology
- Career progression in the digital marketing industry may be faster-paced than in other sectors, with opportunities for advancement based on performance and demonstrated skills
ASSUMPTION: The Digital Marketing Executive role at Healios offers a unique blend of responsibility, autonomy, and the opportunity to make a positive impact on people's lives through innovative technology.
📝 Sample Projects
- Developing and executing a paid media campaign to drive awareness and lead generation for a new service line, with a focus on targeting NHS professionals and private consumers
- Conducting keyword research and optimising blog/website copy to improve organic traffic and search engine rankings for Healios' core services
- Collaborating with the Brand Manager and CRM Specialist to develop and implement a lead scoring model, improving the quality and efficiency of lead generation efforts
ASSUMPTION: The Digital Marketing Executive role offers a wide range of projects and initiatives, providing candidates with ample opportunities to demonstrate their skills and drive results.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Healios support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Healios measure the success of its digital marketing campaigns, and what are the key KPIs for this role?
- What are the biggest challenges facing the digital marketing team, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in and understanding of the role and organisation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of Healios' mission and values
- Prepare for technical assessments or case studies by brushing up on your digital marketing skills and reviewing Healios' website and online presence
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
