Digital Marketing Executive

• Plan, create, and schedule engaging and relevant content across all social media platforms.
• Monitor social media trends, track performance metrics, and optimize strategies to improve audience engagement and reach.

• Design visually appealing creative assets, including graphics and videos, for marketing campaigns, internal communications, and company events.

• Develop and implement initiatives that foster collaboration and build a positive workplace culture.
• Work closely with HR and leadership to drive participation and feedback on engagement programs.

• Manage and update website content using the company’s content management system (CMS).
• Ensure all content aligns with brand standards and organizational goals.

• Organize and execute CSR initiatives to align with company values and positively impact the community.
• Build partnerships with external organizations to enhance CSR efforts.

• Develop and promote programs that encourage employees to participate in events, advocacy, and brand promotion activities.

• Collaborate with HR to design and execute marketing strategies that attract top talent.
• Create content that highlights company culture, values, and benefits for recruitment campaigns.

• Capture high-quality photographs and videos during company events for use in promotional materials and archival purposes.
• Ensure all visuals reflect the company’s brand identity and storytelling objectives.

Highlight tasks like SEO, email marketing, PPC campaigns, analytics reporting, and audience segmentation.

Reframe these responsibilities as supporting employer branding and internal marketing initiatives rather than standalone tasks.

Add more about digital advertising campaigns, lead generation, and performance optimization.