🔹 Job Title: Digital Marketing Coordinator
🔹 Company: Aramark (UVA Dine)
🔹 Location: Charlottesville, Virginia, United States
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
The Digital Marketing Coordinator at Aramark's UVA Dine will create and manage digital content across social media, email, and website platforms to elevate the brand experience. This role requires a skilled photo/video creator who will collaborate with both on-site operations and corporate marketing teams to increase follower growth, engagement, and conversions while representing the values of both Aramark and the University of Virginia.
ASSUMPTION: This is a full-time position as it involves extensive responsibilities across multiple platforms and requires ongoing collaboration with various teams. The role appears to be based on-site at the University of Virginia given the emphasis on collaboration with operations teams and executing on-site research.
ASSUMPTION: The role includes direct involvement in content creation rather than just coordination, based on the emphasis on photo/video skills and Adobe proficiency.
Education: Bachelor's degree preferred
Experience: Minimum 1-2 years experience in digital marketing
Skills:
ASSUMPTION: While social media management tool experience is listed as "a plus," having basic familiarity with at least one platform would likely be expected given the nature of the role.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Digital Marketing Coordinator salaries in Charlottesville typically range from $45,000-$60,000 based on experience level and required technical skills.
ASSUMPTION: The salary estimate is based on industry standards for similar roles in university towns/mid-sized cities like Charlottesville. Aramark likely offers standard corporate benefits (health insurance, retirement plans, etc.) but these are not specified in the listing.
Industry Position: Aramark is a global leader in food service, facilities management, and uniform services, operating in 15 countries. At UVA, they operate as UVA Dine, providing campus dining services.
Company Size: Large enterprise (Aramark employs approximately 270,000 people globally)
Company Stage: Established corporation with stable market presence
ASSUMPTION: Information about Aramark's global presence comes from the listing. The specific size of the UVA Dine team is not mentioned, but it's likely a mid-sized operation within a university setting with multiple dining locations.
Career Level: Early to mid-career (based on 1-2 years experience requirement)
Reporting Structure: Likely reports to a Marketing Manager or Director
Team Size/Composition: Works with marketing team, operations team, and oversees student marketing interns
Growth Opportunities: Potential growth paths include Senior Digital Marketing roles, Marketing Management, or specialization in social media, content creation, or brand management
ASSUMPTION: The reporting structure is inferred based on the coordinator-level title and mention of a supervisor. The team composition is based on explicit mentions in the job description of collaborating with various teams.
Office Type: In-office/on-campus (University of Virginia)
Geographic Context: Charlottesville is a college town with a moderate cost of living compared to larger metropolitan areas. Home to the University of Virginia, it offers a vibrant academic environment.
Work Schedule: Standard business hours with potential flexibility for events and content creation needs
Regional Considerations: The position will likely align with the university academic calendar, with busier periods during fall/spring semesters and potential slower periods during academic breaks.
ASSUMPTION: The on-site nature is inferred from mentions of on-site research, collaboration with operations, and physical requirements. The work schedule flexibility is assumed based on the nature of marketing and event coverage in higher education settings.
Typical Process: Initial resume screening, phone/video interview, portfolio review, in-person interview with marketing team and potentially operations stakeholders
Key Assessment Areas: Creative skills, social media strategy knowledge, technical proficiency with content creation tools, team collaboration abilities, and understanding of higher education/food service customer engagement
Application Tips: Highlight specific metrics from previous digital campaigns, showcase visual content creation work, demonstrate understanding of student engagement strategies
ATS Keywords: digital marketing, social media management, Adobe Creative Cloud, content creation, photography, videography, analytics, Hootsuite, Sprout, campaign management, higher education marketing
ASSUMPTION: The interview process is based on standard practices for marketing roles in corporate environments with educational institution clients. Portfolio review is assumed based on the creative nature of the position.
ASSUMPTION: While Adobe CC, Hootsuite, and several other tools are explicitly mentioned, email marketing platforms and CMS tools are inferred based on the website and email responsibilities listed.
Company Values: Aramark emphasizes service, purpose, and commitment to communities and the planet. They value diversity, inclusion, and equal opportunity.
Work Style: Collaborative environment requiring both independent initiative and team coordination. Fast-paced with multiple simultaneous projects and deadlines.
Self-Assessment: Candidates should consider their comfort with:
ASSUMPTION: Company values are directly stated in the listing. The work style is inferred from the responsibilities and qualifications sections mentioning multiple projects, deadlines, and team collaboration.
ASSUMPTION: These challenges are inferred from the nature of working in campus dining marketing and the specific mention of physical demands, multiple deadlines, and student supervision in the listing.
The Digital Marketing Coordinator role at UVA Dine differs from standard digital marketing positions in several ways:
ASSUMPTION: This comparison is based on standard industry patterns for campus dining services and coordinator-level marketing positions.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical initiatives in campus dining marketing.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.