🔹 Job Title: Digital Marketing Specialist
🔹 Company: Plaid
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
As a Digital Marketing Specialist at Plaid, you'll drive growth by managing and scaling digital and account-based marketing (ABM) programs. You will be responsible for executing strategy across multiple digital channels while optimizing a growing marketing budget to support Plaid's mission of empowering financial transformation. This role combines analytical marketing expertise with strategic planning to connect Plaid's innovative financial technology solutions with their target audience.
ASSUMPTION: The job title is assumed to be "Digital Marketing Specialist" based on the role description, responsibilities, and qualifications, as the original listing only mentioned "Digital Marketing" without a specific title suffix.
Education: Not specified
Experience: 3-5 years in digital/performance marketing (B2B experience preferred)
Skills:
Salary Range: $87,480 - $111,240 per year
Benefits: Comprehensive benefit plan including medical, dental, vision, and 401(k). Additional compensation in the form of equity and/or commission dependent on the position offered.
Industry Comparison: This salary range is competitive for digital marketing roles in the financial technology sector in New York, where similar positions typically range from $85,000 to $115,000 depending on experience level and specific expertise.
ASSUMPTION: The industry comparison is based on typical market rates for digital marketing specialists in fintech companies in New York City as of 2023.
Industry Position: Plaid is a leading financial technology company that powers the tools millions of people rely on for their financial lives. The company connects thousands of apps and services to financial institutions, enabling users to securely connect their financial accounts to various applications.
Company Size: Medium to large, with offices in San Francisco (HQ), New York, Washington D.C., London, and Amsterdam.
Company Stage: Growth stage company founded in 2013, with significant market presence covering 12,000 financial institutions across the US, Canada, UK, and Europe.
ASSUMPTION: Company size is inferred based on their multiple office locations and extensive institutional coverage mentioned in the job description.
Career Level: Mid to Senior level based on the 3-5 years experience requirement and strategic responsibilities
Reporting Structure: Likely reports to a Marketing Director or Head of Growth
Team Size/Composition: Part of the Growth Marketing team, collaborating with various marketing functions
Growth Opportunities: Potential path to senior marketing roles, team leadership, or specialized channel expertise as the company continues its global expansion
ASSUMPTION: Reporting structure and growth opportunities are inferred based on typical organizational structures in growth-stage fintech companies and the cross-functional nature of the role described.
Office Type: In-office at the New York location
Geographic Context: New York is a major financial hub with a vibrant tech ecosystem, offering extensive networking opportunities in both finance and technology sectors
Work Schedule: Standard full-time schedule, potentially with flexibility common in tech companies
Regional Considerations: New York offers excellent public transportation, though with a high cost of living. The fintech community is robust, with numerous industry events and networking opportunities.
ASSUMPTION: Work environment details are assumed based on standard practices in the tech industry and New York's business environment, as specific work arrangement details weren't provided in the original listing.
Typical Process: Initial screening call with HR, followed by interviews with the marketing team, potential case study or marketing campaign analysis, and final interviews with cross-functional stakeholders
Key Assessment Areas: Digital marketing expertise, analytical capabilities, strategic thinking, experience with ABM platforms, and cross-functional collaboration skills
Application Tips: Highlight metrics-driven results from previous campaigns, experience with similar marketing technology stacks, and ability to balance short-term performance with long-term strategy
ATS Keywords: ABM, digital marketing, SEM, performance marketing, 6Sense, marketing analytics, B2B marketing, campaign optimization, marketing ROI, growth marketing
ASSUMPTION: These insights are based on standard interview processes for digital marketing roles in growth-stage tech companies and the specific requirements outlined in the job description.
ASSUMPTION: While 6Sense and other ABM platforms are explicitly mentioned, other digital marketing and analytics tools are standard for this type of role and would likely be used, though not specifically named in the job listing.
Company Values: Innovation, financial inclusion, diversity, and equality appear to be core values based on their mission to "unlock financial freedom for everyone"
Work Style: Collaborative, analytical, and strategic with a focus on cross-departmental communication and experimentation
Self-Assessment: Consider if you thrive in a growth-oriented environment, enjoy working cross-functionally, are comfortable balancing analytical rigor with creative marketing, and are passionate about financial technology's potential impact
ASSUMPTION: Company values are inferred from their stated mission and equal opportunity commitment. Work style is derived from the described responsibilities and team interactions.
Managing multiple marketing channels simultaneously could present workload challenges. The expectation to grow a significant budget by 2x year over year indicates high growth targets. Balancing short-term performance metrics with long-term returns requires sophisticated analytical skills. The role demands effective coordination across multiple teams and departments, requiring strong communication and stakeholder management abilities.
ASSUMPTION: These challenges are inferred from the scope of responsibilities and ambitious growth expectations mentioned in the job description.
This role combines aspects of both a Digital Marketing Manager and an ABM Specialist, with greater strategic responsibilities than typical execution-focused digital marketing positions. Unlike pure-play SEM or social media specialists, this role requires breadth across multiple channels with particular emphasis on B2B marketing approaches. Compared to general marketing roles, this position has a stronger analytical and technical component with direct revenue impact expectations.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles in the fintech and B2B technology sectors.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities for a digital marketing specialist in a fintech B2B environment.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.