Digital Marketer (Part-Time)

🚀 Job Overview

Decima International is seeking a talented Digital Marketer to work part-time in building and maintaining the company's brand presence across digital platforms. In this role, you will be responsible for managing social media, website content, document design, and marketing analysis to support Decima's growth in the US and GCC markets. You'll collaborate with agencies and vendors while implementing SEO and digital advertising strategies to achieve the company's marketing goals.

📋 Key Responsibilities

• ✅ Design, build, and maintain Decima's social media presence
• ✅ Collaborate with agencies and vendor partners on marketing initiatives
• ✅ Develop creative social branding growth strategies
• ✅ Manage, design, and create social media content according to company calendar
• ✅ Develop and update Decima's website using Squarespace (content, design, organization)
• ✅ Create and update company documents and presentations according to brand guidelines
• ✅ Manage SEO to meet company goals and KPIs
• ✅ Conduct marketing analysis to identify trends and insights for target markets (USA & GCC)
• ✅ Develop reports to identify gaps and provide management insights
• ✅ Interface with and manage graphic designers to fulfill company requirements
• ✅ Manage Google Ads and Google My Business to support marketing strategy

🎯 Required Qualifications

Education: Bachelor's degree in marketing or a related field

Experience: Minimum 5 years in a marketing agency or related organization

Skills:

• Fluent English (written and spoken)
• Advanced proficiency in MS Office Suite (Word, Excel, Outlook, PowerPoint & Teams)
• Advanced skills in illustration software (Photoshop, Illustrator, etc.)
• Strong communication abilities
• Planning and organizational skills
• Flexibility and adaptability
• Customer service orientation
• Problem assessment and solving capabilities
• Attention to detail
• Teamwork abilities
• Experience developing various types of reports for different audiences
• Excellent interpersonal skills and project coordination experience

💰 Compensation & Benefits

Salary Range: Salary-based part-time position (exact range not specified)

Benefits: Competitive salary package, paid time off, performance-based bonuses, medical, vision, and dental insurance

Industry Comparison: Not specified

ASSUMPTION: While the listing mentions benefits, it's unclear if all benefits (particularly healthcare) apply to part-time employees, as this can vary by company policy. The "competitive salary" suggests compensation aligned with industry standards for similar roles in Cairo.

🔍 Company Context

Industry Position: Professional services company providing project management and controls services to clients in the United States and Middle East

Company Size: Not specified

Company Stage: Established company with growth ambitions

ASSUMPTION: Based on the company's international presence in both the US and Middle East and their description as a "professional services provider," Decima International appears to be an established firm rather than a startup. The emphasis on "regulating growth to maintain excellence" suggests a company focused on quality over rapid expansion.

📊 Role Analysis

Career Level: Mid to Senior level (based on 5+ years experience requirement)

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: The company mentions "incredible growth and professional development opportunities" and "a long and rewarding career"

ASSUMPTION: Given the 5+ years experience requirement and broad responsibilities ranging from strategy to execution, this appears to be a mid-to-senior level marketing position. The part-time nature might indicate either that this is a supporting role to a larger marketing team or that the company is building out its marketing function incrementally.

🌍 Location & Work Environment

Office Type: In-office (Cairo location specified as primary location)

Geographic Context: Cairo is Egypt's capital and largest city, a major business hub for the Middle East and North Africa region

Work Schedule: Part-time with regular hours (specific schedule not detailed)

Regional Considerations: Role requires engaging with both US and GCC markets, suggesting cross-cultural marketing experience would be valuable

ASSUMPTION: While remote work isn't explicitly ruled out, the specific mention of Cairo as the "Primary Location" suggests this is predominantly an in-office position. The role's focus on US and GCC markets indicates work may align with business hours in these regions, which could impact the scheduling of part-time hours.

💼 Interview & Application Insights

Typical Process: For digital marketing roles at international companies, expect initial screening, portfolio review, technical/skills assessment, and cultural fit interviews

Key Assessment Areas: Portfolio of past digital marketing work, demonstration of design skills, understanding of social media marketing and SEO, analytical capabilities

Application Tips: Highlight experience with cross-cultural marketing, showcase both creative and analytical abilities, emphasize experience with the specific tools mentioned

ATS Keywords: Digital marketing, social media management, Squarespace, SEO, Google Ads, Google My Business, content creation, Adobe Photoshop, Adobe Illustrator, marketing analysis, project coordination

ASSUMPTION: These insights are based on industry standards for digital marketing positions within professional services firms and are not explicitly detailed in the job listing.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams)
• Microsoft 365
• Adobe Photoshop
• Adobe Illustrator
• Squarespace (website management)
• Google Ads
• Google My Business
• Social media platforms (not specifically identified)

ASSUMPTION: While specific social media platforms aren't mentioned, proficiency with major platforms like LinkedIn, Twitter, Facebook, and Instagram would be expected for a digital marketing role focused on B2B professional services.

👔 Cultural Fit Considerations

Company Values: Partnership approach with clients, attracting talented professionals, controlled growth to maintain excellence in service standards

Work Style: Fast-paced environment that values multi-tasking, innovation, and teamwork

Self-Assessment Questions:

• Am I comfortable working in a professional services environment with high-profile clients?
• Do I thrive in environments that require balancing creativity with analytical thinking?
• Can I effectively manage multiple marketing channels simultaneously?
• Am I adaptable to working with international markets and cross-cultural marketing challenges?

ASSUMPTION: The emphasis on "partnership" with clients and "excellence" in service delivery suggests a company culture that prioritizes quality and relationship-building over purely transactional business approaches.

⚠️ Potential Challenges

• Balancing creative content creation with data-driven marketing analysis
• Managing multiple digital platforms and responsibilities as a part-time employee
• Creating marketing strategies relevant to both US and GCC markets (which have different business cultures)
• Coordinating with external graphic designers while maintaining quality control
• Meeting KPIs across various digital marketing channels with limited hours

ASSUMPTION: These challenges are inferred from the broad scope of responsibilities assigned to a part-time position. The role combines creative, technical, analytical, and management aspects that typically might be distributed across multiple roles in larger organizations.

📈 Similar Roles Comparison

This Digital Marketer role combines elements of several specialized positions that might exist separately in larger organizations:

• Social Media Manager: This role has stronger design and content creation requirements than typical social media management positions
• Digital Marketing Specialist: Similar, but with more emphasis on design skills than many generalist positions
• Marketing Designer: Includes more strategic and analytical components than pure design roles
• SEO Specialist: Incorporates SEO but as part of a broader marketing function
• Web Content Manager: Includes website management but extends well beyond into other marketing channels

ASSUMPTION: This comparison is based on standard industry role definitions and how this particular position seems to combine elements from various specialized digital marketing functions.

📝 Sample Projects

• Developing a quarterly social media content calendar aligned with company business goals for US and GCC markets
• Redesigning company presentation templates to better reflect the brand identity
• Conducting competitive analysis of digital marketing strategies employed by similar professional services firms
• Optimizing the company website for better search engine visibility and lead generation
• Creating a monthly marketing analytics dashboard to track KPIs across digital channels
• Planning and executing targeted Google Ads campaigns to reach potential clients in specific regions

ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description and represent typical work a Digital Marketer in this role might undertake.

❓ Key Questions to Ask During Interview

1. Could you describe your current digital marketing strategy and how this role contributes to its success?
2. What are the key differences in approach when marketing Decima's services to US clients versus GCC clients?
3. How is marketing performance measured at Decima, and what KPIs would be most important for this role?
4. What is the typical workflow between this role and other team members or departments?
5. How much creative freedom exists within the brand guidelines for content creation and design?
6. What growth opportunities might be available for someone who excels in this position?

ASSUMPTION: These questions are suggested based on the role type and company information provided, and may need adaptation for specific interviews.