S

Digital Marketer

Sky Group LLC
Full-time
On-site
Tbilisi, Tbilisi, Georgia
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Digital Marketing Specialist

๐Ÿ”น Company: SkyTech Enterprises (operating online Casino "Fortunejack")

๐Ÿ”น Location: Tbilisi, Georgia

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐ŸŒ Digital Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

Join SkyTech Enterprises as a Digital Marketing Specialist for their online Casino "Fortunejack." In this role, you'll develop and execute innovative digital marketing strategies, manage online media buying initiatives, lead affiliate marketing programs, and maintain technical tracking infrastructure to drive growth for a tech company established in 2014.

ASSUMPTION: Based on the mention of "our online Casino 'Fortunejack' team," it appears this role is specifically focused on marketing for the company's online casino product rather than the broader tech solutions mentioned in the company description.


๐Ÿ“‹ Key Responsibilities

  • โœ… Develop and execute innovative digital marketing strategies to drive traffic and sales growth
  • โœ… Design and implement effective online media buying initiatives
  • โœ… Lead affiliate marketing program, forging partnerships and nurturing affiliate relationships
  • โœ… Maintain and manage technical tracking infrastructure for accurate marketing metrics
  • โœ… Refine marketing processes, procedures, and tools to improve performance
  • โœ… Ensure compliance with industry regulations and brand guidelines
  • โœ… Provide comprehensive weekly, monthly, and quarterly performance reports with insights
  • โœ… Stay current with digital marketing trends and innovations to formulate cutting-edge strategies

ASSUMPTION: No assumptions made as responsibilities were clearly outlined in the original listing.


๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: Proven track record in Account Management, Digital Marketing, or Affiliate Marketing

Skills:

  • Proficiency in web analytics tools (Google Analytics GA4)
  • Familiarity with SEO tools
  • Strong analytical skills
  • Self-motivated with focus on targets and goals
  • Exceptional sales and negotiation skills
  • Excellent decision-making abilities
  • Ability to thrive in fast-paced environments
  • Excellent written and verbal communication skills in English

ASSUMPTION: While no specific education requirements were mentioned, digital marketing roles often accept candidates with various educational backgrounds provided they have the required skills and experience.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: Competitive (Not specifically defined)

Benefits:

  • Health insurance coverage
  • Performance-based bonus system
  • Gamified work environment
  • Professional development opportunities

Industry Comparison: Not specified

ASSUMPTION: Digital marketing specialists in Georgia typically earn competitive salaries in the tech industry, though exact figures vary based on experience and specific responsibilities. The mention of a "competitive salary" suggests compensation is in line with or above market rates for similar positions in Tbilisi.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: SkyTech Enterprises operates in the HiTech, IT/Software, and Blockchain industries, with a specific focus on their online casino product "Fortunejack."

Company Size: Not specified

Company Stage: Established company (founded in 2014) described as "fast-growing"

ASSUMPTION: Based on the description as an "innovative tech company" with a "startup-minded team" that's "fast-growing," SkyTech Enterprises likely maintains a dynamic, entrepreneurial culture despite being established for nearly a decade. The company appears to blend technology and gambling industries through its online casino product.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: Professional development opportunities mentioned as a benefit

ASSUMPTION: This appears to be a mid to senior-level position based on the comprehensive responsibilities and required experience in Account Management, Digital Marketing, or Affiliate Marketing. The emphasis on autonomy suggests the role may have significant independence in strategy development and execution.


๐ŸŒ Location & Work Environment

Office Type: Not specified (likely in-office based in Tbilisi)

Geographic Context: Tbilisi is Georgia's capital and largest city, with a growing tech scene and significantly lower cost of living compared to Western tech hubs.

Work Schedule: Not specified

Regional Considerations: Georgia has been positioning itself as an emerging tech destination with favorable business conditions and tax incentives.

ASSUMPTION: Since remote work isn't specifically mentioned and the location is clearly stated as Tbilisi, Georgia, this is likely an in-office position. The gaming industry often maintains physical offices for team collaboration and infrastructure security.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For digital marketing roles in tech companies, interview processes typically include initial screening, skills assessment, portfolio review, and cultural fit evaluation.

Key Assessment Areas: Analytical capabilities, marketing strategy development, campaign management experience, and familiarity with the gaming industry.

Application Tips: Highlight quantifiable achievements in previous marketing roles, demonstrate knowledge of digital marketing for gaming/casino products, and showcase analytical skills.

ATS Keywords: Digital marketing, affiliate marketing, media buying, Google Analytics, GA4, SEO, campaign management, performance tracking, casino marketing

ASSUMPTION: These insights are based on standard industry practices for digital marketing positions in the gaming/tech sector.


๐Ÿ› ๏ธ Tools & Technologies

  • Google Analytics (GA4)
  • SEO tools (likely includes platforms like SEMrush, Ahrefs, or Moz)
  • Affiliate tracking systems
  • Digital marketing analytics platforms

ASSUMPTION: While only Google Analytics and general "SEO tools" were explicitly mentioned, digital marketing specialists typically use a range of analytics, CRM, email marketing, social media management, and campaign tracking tools depending on their specific focus areas.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Explicitly stated as Respect (mutual respect among team and with customers), Innovate (idea sharing and continuous learning), and Grow (valuing agility and growth over perfection).

Work Style: Fast-paced, results-driven, autonomous, with an emphasis on innovation and attention to detail.

Self-Assessment: Candidates should consider:

  • Are you comfortable working in the online gambling/casino space?
  • Do you thrive in fast-paced environments where agility is valued over perfection?
  • Can you work autonomously while maintaining alignment with company objectives?
  • Are you passionate about continuous learning and adapting to new digital marketing trends?

ASSUMPTION: The emphasis on a "gamified work environment" and "startup-minded team" suggests a company culture that blends elements of tech startup culture with gaming industry dynamics.


โš ๏ธ Potential Challenges

The role spans multiple aspects of digital marketing (strategy development, media buying, affiliate management, and technical tracking) which may require broad expertise or managing competing priorities. The online casino industry also faces unique regulatory challenges that could impact marketing strategies and compliance requirements.

ASSUMPTION: These potential challenges are inferred from the breadth of responsibilities listed and the regulated nature of the online casino industry, which often faces marketing restrictions in various jurisdictions.


๐Ÿ“ˆ Similar Roles Comparison

This role combines elements of several digital marketing specializations that are often separate positions in larger organizations: Affiliate Marketing Manager, Digital Media Buyer, and Marketing Analytics Specialist. The position appears more comprehensive than typical Digital Marketing Specialist roles, with greater emphasis on both affiliate relationships and technical tracking infrastructure.

ASSUMPTION: This comparison is based on standard industry patterns for digital marketing positions, particularly within the gaming and tech sectors.


๐Ÿ“ Sample Projects

  • Developing and implementing a comprehensive affiliate recruitment and engagement strategy to increase casino traffic
  • Creating a cross-channel digital marketing campaign focused on player acquisition and retention
  • Building and optimizing a performance tracking dashboard to monitor marketing KPIs across channels
  • Conducting A/B testing of ad creatives and landing pages to improve conversion rates
  • Researching and implementing emerging digital marketing tactics specifically tailored to online casino audiences

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical marketing initiatives in the online casino industry.


โ“ Key Questions to Ask During Interview

  • How do you measure success for the Digital Marketing Specialist role, and what key performance indicators are prioritized?
  • What are the biggest challenges Fortunejack is currently facing in the digital marketing landscape?
  • Could you describe the marketing team structure and how this role collaborates with other departments?
  • How does SkyTech Enterprises approach compliance and responsible marketing given the regulated nature of online gambling?
  • What professional development opportunities do you provide to help marketing team members stay current with emerging trends?

ASSUMPTION: These questions are suggested based on the role type and industry context and may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

To effectively pursue this opportunity:

  1. Submit your application before the February 1, 2025 deadline
  2. Tailor your resume to highlight relevant digital marketing experience, especially in account management, media buying, or affiliate marketing
  3. Include keywords like "digital marketing," "affiliate marketing," "media buying," "Google Analytics," and "SEO" to optimize for ATS systems
  4. Prepare a portfolio of previous digital marketing campaigns with measurable results
  5. Research Fortunejack and the online casino industry to demonstrate knowledge during interviews
  6. Be prepared to discuss your analytical approach and how you've used data to drive marketing decisions