Y

Digital Marketer

Yuno
Full-time
On-site
Argentina
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Digital Marketer

๐Ÿ”น Company: Yuno

๐Ÿ”น Location: Remote (Argentina/LATAM)

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐ŸŒ Digital Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As a Digital Marketer at Yuno, you'll develop and execute strategies to improve search engine visibility, manage paid advertising campaigns, and drive traffic to achieve business goals. You'll leverage your expertise in SEO, SEM, and Paid Ads campaigns with a strong focus on Account Based Marketing (ABM). This role is critical in enhancing Yuno's digital presence as they continue to revolutionize the payments industry across Latin America.

ASSUMPTION: Based on the mention of "payment orchestrator" and "payment revolution," we assume this role supports marketing efforts for Yuno's payment processing solution that helps companies accept various payment methods through a single integration.


๐Ÿ“‹ Key Responsibilities

SEO Strategy and Execution:

  • โœ… Perform keyword research to guide content and optimization strategies
  • โœ… Develop and implement on-page and off-page SEO strategies to increase organic visibility and rankings
  • โœ… Monitor and analyze website performance using tools like Google Search Console, Google Analytics, and SEO software
  • โœ… Conduct regular site audits and recommend improvements for technical SEO

SEM and Paid Ads Management:

  • โœ… Plan, create, and manage Google Ads and LinkedIn Ads campaigns to drive targeted traffic and maximize ROI
  • โœ… Monitor ad performance and optimize campaigns by adjusting bids, keywords, and ad copy
  • โœ… Conduct A/B testing for ads and landing pages to improve click-through and conversion rates

Performance Monitoring and Reporting:

  • โœ… Track key performance metrics for both organic and paid channels
  • โœ… Provide regular reports with actionable insights and recommendations for improvement
  • โœ… Stay updated on industry trends and algorithm changes to ensure strategies remain effective

ASSUMPTION: While not explicitly stated, we assume this role will also likely involve coordination with content creators and web developers to implement SEO recommendations, as this is standard practice in digital marketing roles.


๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 2+ years of experience in SEO and SEM, with a focus on ABM campaigns, Google Search Console, and Google Ads

Skills:

  • Strong understanding of search engine algorithms, ranking factors, and best practices
  • Proficiency with tools such as Google Analytics, Google Ads Manager, SEMrush, Google Search Console
  • Excellent analytical skills and ability to interpret data into actionable insights
  • Experience in A/B testing and performance optimization
  • Ability to manage budgets effectively and prioritize tasks to meet deadlines
  • Familiarity with other paid ad platforms like Bing Ads and LinkedIn Ads
  • Basic knowledge of website management
  • Fluent English (verbal and written proficiency)

ASSUMPTION: While not explicitly stated, the nature of SEO and digital marketing work suggests that a bachelor's degree in Marketing, Digital Communications, or a related field may be preferred but not strictly required if the candidate has sufficient relevant experience.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Competitive compensation
  • Remote work flexibility (work from anywhere)
  • One-time home office setup allowance
  • Work equipment provided
  • Stock options
  • Health plan (regardless of location)
  • Flexible days off
  • Language, professional, and personal growth courses

Industry Comparison: The benefits package appears to be competitive within the tech industry in Latin America, especially with the inclusion of stock options, which suggests potential for equity growth with the company's success.

ASSUMPTION: Based on similar digital marketing roles in Latin American tech companies, we estimate this position may offer a salary range between $15,000-$30,000 USD annually, depending on experience and specific country of residence within LATAM, though this is an assumption and actual compensation may vary significantly.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Yuno is a payment orchestration platform that allows companies to accept multiple payment methods and manage fraud detection through a single integration.

Company Size: Not specified

Company Stage: Based on offering stock options and focusing on payment innovation, Yuno appears to be a growth-stage fintech startup.

ASSUMPTION: Given the extensive benefits package and the sophisticated payment orchestration technology, we assume Yuno is a well-funded startup likely in Series A or B funding stage, though this is not explicitly stated in the job description.


๐Ÿ“Š Role Analysis

Career Level: Mid-level (based on the 2+ years experience requirement)

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: The listing mentions "transforming passion into real high-impact solutions" and indicates Yuno is building a "high-performing team" which suggests opportunities for advancement within a growing organization.

ASSUMPTION: Based on the individual contributor mention and focus on specialized skills, we assume this role likely reports to a Marketing Manager or Director, though the exact reporting structure isn't specified.


๐ŸŒ Location & Work Environment

Office Type: Fully remote

Geographic Context: This position is open to candidates in Latin America (LATAM), with specific mention of Argentina. LATAM has a growing tech ecosystem with competitive talent.

Work Schedule: Not specified, though likely standard full-time hours

Regional Considerations: Working for Yuno presents an opportunity to join the rapidly growing fintech sector in Latin America, which has seen significant investment in recent years.

ASSUMPTION: Given the fully remote nature of the role across LATAM, we assume there may be flexibility in working hours to accommodate potential team members in different time zones, though this isn't explicitly stated.


๐Ÿ’ผ Interview & Application Insights

Typical Process: Fintech companies like Yuno typically conduct a multi-stage interview process that may include:

  • Initial HR screening
  • Technical assessment of SEO/SEM knowledge
  • Portfolio review of previous campaigns
  • Interview with marketing team/leadership
  • Final decision

Key Assessment Areas:

  • Demonstrated experience with SEO and SEM campaigns
  • Analytical skills and data-driven decision making
  • Understanding of Account Based Marketing approaches
  • Ability to optimize campaigns for ROI
  • Technical knowledge of marketing platforms

Application Tips:

  • Highlight specific SEO/SEM campaigns you've managed and their results
  • Quantify improvements in key metrics (traffic, conversions, ROI)
  • Demonstrate experience with the specific tools mentioned (Google Ads, Search Console, LinkedIn Ads)
  • Showcase your analytical approach with specific examples

ATS Keywords: SEO, SEM, Google Ads, LinkedIn Ads, ABM, Account Based Marketing, Google Analytics, keyword research, A/B testing, campaign optimization, PPC, paid advertising, digital marketing, search console

ASSUMPTION: These insights are based on standard practices in the fintech and digital marketing industries and not specifically detailed in the job listing.


๐Ÿ› ๏ธ Tools & Technologies

Tools explicitly mentioned:

  • Google Search Console
  • Google Analytics
  • Google Ads Manager
  • SEMrush
  • LinkedIn Ads
  • Bing Ads

Common tools likely used in this role:

  • Ahrefs or Moz for SEO analysis
  • Google Tag Manager
  • HubSpot or similar CRM for ABM campaigns
  • Marketing automation platforms

ASSUMPTION: The additional tools listed beyond those explicitly mentioned are industry-standard for digital marketing roles with SEO/SEM focus and likely to be relevant for this position.


๐Ÿ‘” Cultural Fit Considerations

Company Values: The job posting emphasizes "high-performance," innovation, and making an impact in the payments industry.

Work Style: The job description suggests a results-oriented environment where analytical thinking and optimization are valued.

Self-Assessment: Potential applicants should consider:

  • Are you comfortable working in a fast-paced fintech environment?
  • Do you thrive in data-driven roles where results are measurable?
  • Are you self-motivated to work effectively in a remote setting?
  • Are you passionate about digital marketing in the financial technology space?

ASSUMPTION: Based on phrases like "high-performing team" and "payment revolution," we infer that Yuno values innovation, continuous improvement, and measurable impact, though these values aren't explicitly stated.


โš ๏ธ Potential Challenges

  • The broad scope of responsibilities across SEO, SEM, and paid advertising may require extensive multitasking and prioritization skills
  • Remote work across different LATAM countries may present communication challenges and time zone coordination
  • Working in the fintech industry may require quickly learning about complex financial products to effectively market them
  • The emphasis on performance metrics suggests high expectations for measurable results

ASSUMPTION: These potential challenges are inferred from the nature of the role and industry, not directly stated in the job posting.


๐Ÿ“ˆ Similar Roles Comparison

This Digital Marketer role at Yuno differs from similar positions in several ways:

  • Compared to general Digital Marketing roles: More specialized focus on SEO, SEM, and ABM rather than broader marketing functions like social media or content creation
  • Compared to pure SEO Specialists: Broader responsibility including paid advertising campaigns beyond just organic search optimization
  • Compared to PPC/SEM Managers: Additional responsibility for organic SEO strategy alongside paid campaigns
  • Compared to Marketing Managers: More tactical execution focus rather than overall marketing strategy leadership

ASSUMPTION: This comparison is based on standard role definitions in the digital marketing industry.


๐Ÿ“ Sample Projects

Based on the listed responsibilities, someone in this role might work on:

  • Developing an ABM campaign targeting financial executives at mid-to-large companies through LinkedIn Ads
  • Conducting a comprehensive SEO audit to identify and fix technical issues limiting organic visibility
  • Creating and optimizing Google Ads campaigns focused on high-intent payment solution keywords
  • Setting up A/B testing for landing pages to improve conversion rates for demo requests
  • Producing monthly performance reports showing ROI of organic and paid search channels

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and typical work in similar roles, not specifically outlined in the job description.


โ“ Key Questions to Ask During Interview

  • What are the key performance indicators (KPIs) you use to measure success for this role?
  • Can you share information about the current state of Yuno's SEO and paid advertising efforts?
  • What is the typical customer journey for Yuno's target audience, and how does digital marketing support that journey?
  • How does the marketing team collaborate with other departments like sales and product?
  • What are the biggest challenges Yuno is currently facing in digital marketing?
  • Could you describe the company's growth trajectory and how this role supports Yuno's business objectives?

ASSUMPTION: These questions are suggested based on the role type and industry standards; they may need to be adapted based on specific interview contexts.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Update your resume: Highlight your experience with SEO, SEM, and ABM campaigns. Include metrics and results where possible.
  2. Prepare your portfolio: Gather examples of successful digital marketing campaigns, particularly those involving Google Ads and LinkedIn Ads.
  3. Optimize your LinkedIn profile: Ensure your profile highlights relevant experience with the key tools mentioned (Google Analytics, Search Console, etc.).
  4. ATS optimization: Include key terms like "SEO," "SEM," "Google Ads," "LinkedIn Ads," "ABM," "A/B testing," and "performance optimization" in your resume to ensure it passes automated screening.
  5. Research Yuno: Familiarize yourself with their payment orchestration platform and understand their target market to demonstrate company knowledge during interviews.
  6. Prepare for technical questions: Be ready to discuss specific SEO strategies, paid campaign optimizations, and analytical approaches you've used.