Digital Marketeer @ Helpper

🚀 Job Overview

Helpper, a mission-driven organization in the care sector, is looking for a Digital Marketeer who will be responsible for their online presence, campaign management, and community building. This role combines strategic planning with hands-on execution to drive growth for both helpers and care recipients on their platform. The ideal candidate is both data-driven and creative, with the ability to take ownership of digital marketing initiatives that support Helpper's mission of making neighborly help more accessible in Flanders.

ASSUMPTION: The job type appears to be Full-time based on the comprehensive responsibilities and requirements, though this isn't explicitly stated in the listing.

📋 Key Responsibilities

• ✅ Develop and implement digital marketing strategies focused on growth
• ✅ Create and optimize SEA campaigns (Google Ads) and social media advertising (Facebook, Instagram, LinkedIn)
• ✅ Perform SEO optimization including keyword research using tools like Ubersuggest
• ✅ Optimize website and landing pages for maximum visibility, user-friendliness, and conversion
• ✅ Analyze user behavior through tools like Google Analytics (GA4) and Hotjar
• ✅ Monitor KPIs including conversion rates, ROAS, and cost-per-acquisition
• ✅ Conduct A/B testing of ads, emails, and landing pages
• ✅ Develop content funnels (TOFU, MOFU, BOFU) that convert
• ✅ Collaborate with the content team on creating compelling content for ads, newsletters, landing pages and blogs
• ✅ Set up email marketing campaigns for lead nurturing, conversion, and retention using tools like CustomerIO
• ✅ Automate email flows (e.g., onboarding emails)
• ✅ Segment and personalize emails to increase engagement
• ✅ Stay current on marketing trends and tools to continuously improve strategies
• ✅ Perform competitor analysis and identify market opportunities
• ✅ Ensure compliance with GDPR rules and best practices for data management
• ✅ Work closely with product and customer service teams
• ✅ Act as a sparring partner for the marketing manager
• ✅ Coordinate with external partners like agencies or freelancers
• ✅ Suggest platform improvements based on user insights and data

🎯 Required Qualifications

Education: Bachelor's or Master's degree in marketing, communication, or a related field, or equivalent experience

Experience: Minimum 5 years of experience in digital marketing, including SEA, SEO, and content strategy

Skills:

• Proficiency with Google Analytics, Looker Studio, UberSuggest, and social media platforms
• Strong Dutch language skills, both written and verbal
• Knowledge of HTML and experience with CMS platforms like WordPress
• Experience with marketing automation and CRM systems like CustomerIO and HubSpot
• Strategic and practical thinking ability
• Data analysis and optimization skills
• Proactive and decisive approach to work
• Growth mindset and ambition
• Ownership mentality
• Innovation and curiosity about marketing trends
• Interest in working in the care sector and sharing economy

💰 Compensation & Benefits

Salary Range: Described as "competitive" but specific figures not specified

Benefits: Growth opportunities, continuous learning and development possibilities, inspirational and dynamic work environment, opportunity to make a meaningful impact

Industry Comparison: Not specified

ASSUMPTION: Based on the location (Belgium), experience requirements (5+ years), and the technical nature of the role, this position likely offers compensation aligned with senior digital marketing roles in the Belgian market. The emphasis on "more than just a paycheck" suggests the total compensation package includes strong non-financial benefits.

🔍 Company Context

Industry Position: Helpper is a growing organization in the care sector that connects people who need assistance with helpful neighbors in their community. They operate in the sharing economy space, focused on making informal care accessible, affordable, and personal throughout Flanders.

Company Size: Not specified, but described as a "growing organization"

Company Stage: Growth stage, actively expanding their platform and user base

ASSUMPTION: Based on the description of being in a growth phase and their focus on scaling both helper and care recipient users, Helpper appears to be a scale-up company that has established its core service and is now focused on expansion in the Flemish market.

📊 Role Analysis

Career Level: Senior/Mid-senior level

Reporting Structure: Works with a marketing manager who appears to be a direct supervisor

Team Size/Composition: Works with content team, product team, and customer service team

Growth Opportunities: The role offers opportunity to experiment, learn, and grow professionally, with emphasis on taking ownership of projects and initiatives

ASSUMPTION: This appears to be a key marketing position with substantial autonomy and responsibility, suggesting it's positioned as a senior individual contributor role with potential for growth into leadership. The mention of working closely with the marketing manager indicates this is not the head of marketing position.

🌍 Location & Work Environment

Office Type: Not explicitly stated

Geographic Context: Antwerp is Belgium's second-largest city and a major business hub with excellent transport connections. It has a strong creative and digital sector.

Work Schedule: Not specified

Regional Considerations: Working in Flanders requires Dutch language proficiency (explicitly mentioned in requirements). Belgium offers strong work-life balance protections and benefits compared to many other countries.

ASSUMPTION: Given the collaborative nature of the role requiring interaction with multiple teams, it's likely at least partially office-based or hybrid, though remote work possibilities aren't excluded since they're common in digital marketing roles post-pandemic.

💼 Interview & Application Insights

Typical Process: For digital marketing roles in Belgium, expect initial screening, technical assessment (possibly case studies or portfolio review), and interviews with the marketing team and potentially other stakeholders.

Key Assessment Areas: Digital marketing expertise, analytical skills, strategic thinking, creativity, results orientation, hands-on capabilities, cultural fit with a mission-driven organization

Application Tips: Highlight measurable results from previous campaigns, demonstrate both strategic vision and technical execution abilities, showcase experience with the specific tools mentioned (Google Analytics, CustomerIO, etc.)

ATS Keywords: Digital marketing, SEO, SEA, Google Ads, social media advertising, data analysis, A/B testing, email marketing, marketing automation, CustomerIO, content strategy, conversion optimization, UX optimization

ASSUMPTION: These insights are based on standard practices for digital marketing roles in mission-driven organizations in Belgium and may vary for this specific position.

🛠️ Tools & Technologies

• Google Ads (SEA)
• Social media advertising platforms (Facebook, Instagram, LinkedIn)
• Google Analytics (GA4)
• Looker Studio
• Hotjar
• Ubersuggest (SEO)
• CustomerIO (email automation)
• HubSpot
• WordPress or similar CMS
• HTML (basic knowledge)

ASSUMPTION: Knowledge of standard content creation and digital marketing tools beyond those explicitly mentioned would likely be expected for this level of position, such as familiarity with ad design tools, project management platforms, and data visualization solutions.

👔 Cultural Fit Considerations

Company Values: Mission-driven, focused on creating connections between people, improving welfare, and making care more accessible in Flanders

Work Style: Results-oriented, data-driven, proactive, hands-on, strategic, collaborative, initiative-taking, and innovative

Self-Assessment:

• Am I passionate about creating social impact through my marketing expertise?
• Do I thrive in environments where I need to balance strategic thinking with practical execution?
• Am I comfortable taking ownership of projects and driving initiatives forward independently?
• Do I enjoy working with data while also utilizing my creativity?
• Am I motivated by seeing measurable results from my marketing efforts?

ASSUMPTION: Based on the language used in the job listing, Helpper appears to have a dynamic, purpose-driven culture that values both autonomy and collaboration. The emphasis on making an impact suggests they seek candidates who are intrinsically motivated by the mission rather than just technical marketers.

⚠️ Potential Challenges

• The role combines multiple areas of digital marketing expertise (SEO, SEA, email marketing, content, analytics) requiring broad skills
• Working in a growth-stage company may mean rapidly evolving priorities and responsibilities
• Balancing data-driven decisions with creative marketing approaches
• Meeting growth targets while maintaining alignment with the company's social mission
• Coordinating with multiple internal teams and external partners

ASSUMPTION: These potential challenges are inferred from the comprehensive responsibilities listed and the company's growth stage. The actual challenges may vary depending on the specific team structure and organizational priorities.

📈 Similar Roles Comparison

This Digital Marketeer position differs from standard digital marketing roles in several ways:

• Mission Focus: Unlike purely commercial marketing roles, this position emphasizes social impact in the care sector
• Breadth: This role encompasses multiple specializations that might be separate positions in larger organizations (SEO specialist, PPC manager, email marketing manager, etc.)
• Balance: Requires both strategic vision and hands-on technical execution abilities
• Stakeholders: Needs to consider both sides of a platform - attracting both helpers and those needing assistance

ASSUMPTION: This comparison is based on standard digital marketing role structures in mid-sized companies and may differ from specific organizations' approaches.

📝 Sample Projects

• Developing and implementing a comprehensive digital acquisition strategy to increase the number of helpers registering on the platform
• Creating and optimizing conversion-focused landing pages for different user segments (helpers vs. help-seekers)
• Setting up automated email onboarding sequences to improve user activation rates
• Conducting A/B tests on ad creative to improve click-through and conversion rates
• Implementing an SEO strategy targeting keywords related to neighborhood assistance and informal care
• Designing and executing retargeting campaigns to re-engage website visitors who didn't complete registration

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and typical digital marketing activities for platform businesses in the care sector.

❓ Key Questions to Ask During Interview

• What are the most important KPIs for measuring success in this role during the first 6-12 months?
• How does Helpper balance growth objectives with the company's social mission?
• What are the biggest challenges in acquiring and retaining both helpers and help-seekers on the platform?
• How is the marketing team structured, and how does it collaborate with other departments?
• What marketing channels have been most effective for Helpper so far, and which areas do you see the most potential for growth?
• How does Helpper approach testing and innovation in its marketing strategies?

ASSUMPTION: These questions are suggested based on the role type and company description. Candidates should adapt them to their specific interests and the flow of the interview.