๐น Job Title: Digital Marketeer
๐น Company: Helpper (via Working The Dots)
๐น Location: Antwerp, Flanders, Belgium
๐น Job Type: Not specified
๐น Category: Digital Marketing
Helpper, a mission-driven organization in the care sector, is looking for a Digital Marketeer who will be responsible for their online presence, campaign management, and community building. This role combines strategic planning with hands-on execution to drive growth for both helpers and care recipients on their platform. The ideal candidate is both data-driven and creative, with the ability to take ownership of digital marketing initiatives that support Helpper's mission of making neighborly help more accessible in Flanders.
ASSUMPTION: The job type appears to be Full-time based on the comprehensive responsibilities and requirements, though this isn't explicitly stated in the listing.
Education: Bachelor's or Master's degree in marketing, communication, or a related field, or equivalent experience
Experience: Minimum 5 years of experience in digital marketing, including SEA, SEO, and content strategy
Skills:
Salary Range: Described as "competitive" but specific figures not specified
Benefits: Growth opportunities, continuous learning and development possibilities, inspirational and dynamic work environment, opportunity to make a meaningful impact
Industry Comparison: Not specified
ASSUMPTION: Based on the location (Belgium), experience requirements (5+ years), and the technical nature of the role, this position likely offers compensation aligned with senior digital marketing roles in the Belgian market. The emphasis on "more than just a paycheck" suggests the total compensation package includes strong non-financial benefits.
Industry Position: Helpper is a growing organization in the care sector that connects people who need assistance with helpful neighbors in their community. They operate in the sharing economy space, focused on making informal care accessible, affordable, and personal throughout Flanders.
Company Size: Not specified, but described as a "growing organization"
Company Stage: Growth stage, actively expanding their platform and user base
ASSUMPTION: Based on the description of being in a growth phase and their focus on scaling both helper and care recipient users, Helpper appears to be a scale-up company that has established its core service and is now focused on expansion in the Flemish market.
Career Level: Senior/Mid-senior level
Reporting Structure: Works with a marketing manager who appears to be a direct supervisor
Team Size/Composition: Works with content team, product team, and customer service team
Growth Opportunities: The role offers opportunity to experiment, learn, and grow professionally, with emphasis on taking ownership of projects and initiatives
ASSUMPTION: This appears to be a key marketing position with substantial autonomy and responsibility, suggesting it's positioned as a senior individual contributor role with potential for growth into leadership. The mention of working closely with the marketing manager indicates this is not the head of marketing position.
Office Type: Not explicitly stated
Geographic Context: Antwerp is Belgium's second-largest city and a major business hub with excellent transport connections. It has a strong creative and digital sector.
Work Schedule: Not specified
Regional Considerations: Working in Flanders requires Dutch language proficiency (explicitly mentioned in requirements). Belgium offers strong work-life balance protections and benefits compared to many other countries.
ASSUMPTION: Given the collaborative nature of the role requiring interaction with multiple teams, it's likely at least partially office-based or hybrid, though remote work possibilities aren't excluded since they're common in digital marketing roles post-pandemic.
Typical Process: For digital marketing roles in Belgium, expect initial screening, technical assessment (possibly case studies or portfolio review), and interviews with the marketing team and potentially other stakeholders.
Key Assessment Areas: Digital marketing expertise, analytical skills, strategic thinking, creativity, results orientation, hands-on capabilities, cultural fit with a mission-driven organization
Application Tips: Highlight measurable results from previous campaigns, demonstrate both strategic vision and technical execution abilities, showcase experience with the specific tools mentioned (Google Analytics, CustomerIO, etc.)
ATS Keywords: Digital marketing, SEO, SEA, Google Ads, social media advertising, data analysis, A/B testing, email marketing, marketing automation, CustomerIO, content strategy, conversion optimization, UX optimization
ASSUMPTION: These insights are based on standard practices for digital marketing roles in mission-driven organizations in Belgium and may vary for this specific position.
ASSUMPTION: Knowledge of standard content creation and digital marketing tools beyond those explicitly mentioned would likely be expected for this level of position, such as familiarity with ad design tools, project management platforms, and data visualization solutions.
Company Values: Mission-driven, focused on creating connections between people, improving welfare, and making care more accessible in Flanders
Work Style: Results-oriented, data-driven, proactive, hands-on, strategic, collaborative, initiative-taking, and innovative
Self-Assessment:
ASSUMPTION: Based on the language used in the job listing, Helpper appears to have a dynamic, purpose-driven culture that values both autonomy and collaboration. The emphasis on making an impact suggests they seek candidates who are intrinsically motivated by the mission rather than just technical marketers.
ASSUMPTION: These potential challenges are inferred from the comprehensive responsibilities listed and the company's growth stage. The actual challenges may vary depending on the specific team structure and organizational priorities.
This Digital Marketeer position differs from standard digital marketing roles in several ways:
ASSUMPTION: This comparison is based on standard digital marketing role structures in mid-sized companies and may differ from specific organizations' approaches.
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and typical digital marketing activities for platform businesses in the care sector.
ASSUMPTION: These questions are suggested based on the role type and company description. Candidates should adapt them to their specific interests and the flow of the interview.
โ ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.