Digital Marketeer
Jac Hensen📌 Core Information
🔹 Job Title: Digital Marketeer
🔹 Company: Jac Hensen
🔹 Location: Amersfoort, Utrecht, Netherlands
🔹 Job Type: Full-time
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
As a Digital Marketeer at Jac Hensen, you'll drive the company's online and offline marketing channels to increase brand awareness and product demand. You'll work with established strategies while having the freedom to implement new ideas. Your primary goal will be achieving positive year-on-year growth across platforms including social media advertising, SEO, and organic content. You'll be joining a hands-on e-commerce and marketing team where everyone contributes to operational aspects of the business.
ASSUMPTION: The job category is Marketing based on the role responsibilities and focus on digital marketing activities.
📋 Key Responsibilities
- ✅ Create and expand demand for Jac Hensen products across digital channels
- ✅ Manage platform advertising, social media advertising, and organic content
- ✅ Implement and optimize digital marketing strategies using tools like Channable, Meta, Google, and SEO
- ✅ Analyze data to drive marketing improvements
- ✅ Contribute to operational tasks during peak seasons or high-volume periods
- ✅ Manage multiple projects simultaneously
- ✅ Optimize the customer journey across both online and physical retail touchpoints
- ✅ Identify and pursue commercial sales opportunities
- ✅ Integrate AI tools into marketing approaches
ASSUMPTION: The responsibilities around AI integration and data analysis are inferred from the mention of "data-driven verbeterpunten" (improvement points) and "co-intelligentie van AI" in the original listing.
🎯 Required Qualifications
Education: Educational qualification preferred but not mandatory
Experience: Experience with digital marketing platforms and tools
Skills:
- Proficiency with Channable's IFTTT principle
- Experience with Meta advertising environment
- Data-driven decision making
- AI application in marketing contexts
- Project management skills
- Understanding of the complete customer journey
- Self-starter with execution capability
- Commercial mindset
ASSUMPTION: The education requirements appear flexible as the listing states "Een afgeronde opleiding is fantastisch, maar wij meten kwaliteit op basis van successen" (A completed education is fantastic, but we measure quality based on successes).
💰 Compensation & Benefits
Salary Range: €2,750 - €3,250 monthly (depending on experience and education)
Benefits:
- Travel expense reimbursement
- Holiday allowance
- Vacation days
- Excellent pension scheme
- Clothing allowance and staff discount (including for family members)
- Potential for a permanent contract with good performance
- Budget for training and access to Jac Hensen Academy
Industry Comparison: This salary range is in line with mid-level digital marketing positions in the Netherlands, with the added value of substantial benefits, especially the clothing allowance which is unique to the retail fashion industry.
ASSUMPTION: The industry comparison is based on standard digital marketing salaries in the Netherlands retail sector.
📌 Applicant Insights
🔍 Company Context
Industry Position: Jac Hensen is described as a "toonaangevend herenmode speler" (leading menswear player) in the Dutch market
Company Size: Medium-sized retail organization with both physical stores and e-commerce presence
Company Stage: Established company with growth initiatives in digital channels
ASSUMPTION: Company size and stage are inferred from the description of the organization having both e-commerce and physical retail operations, recent expansions like Zalando integration, and the structured marketing department.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Not specified
Team Size/Composition: Part of an e-commerce and marketing team of specialists
Growth Opportunities: Professional development through training budget and the Jac Hensen Academy, opportunity to implement new strategies and projects
ASSUMPTION: The career level is assessed as mid-level based on the salary range, required skills, and expected autonomy in execution. The growth opportunities are explicitly mentioned in the benefits section of the original listing.
🌍 Location & Work Environment
Office Type: Hybrid (51% of the 38-hour work week is spent in the office)
Geographic Context: Amersfoort is a well-connected city in the Utrecht province, centrally located in the Netherlands with good transportation links
Work Schedule: 38 hours per week
Regional Considerations: Dutch work culture values work-life balance, but the listing indicates a "can-do-mentaliteit" (can-do mentality) with occasional all-hands-on-deck moments during peak retail seasons
ASSUMPTION: The geographic context is based on Amersfoort's location in the Netherlands. The work culture assessment comes from explicit mentions in the job description about the team's hands-on approach during busy periods.
💼 Interview & Application Insights
Typical Process: Initial application followed by in-person interviews ("een goede kop koffie bij ons aan tafel" - a good cup of coffee at our table)
Key Assessment Areas: Practical marketing experience, platform proficiency, commercial thinking, self-starting capabilities
Application Tips: Highlight successful case studies involving Channable, Meta, Google, or SEO; demonstrate commercial thinking and results from previous marketing initiatives
ATS Keywords: Digital Marketeer, Growth Hacker, Online Marketeer, Traffic Wizard, Channable, Meta advertising, Google, SEO, data-driven marketing, customer journey
ASSUMPTION: The interview process details are minimal in the listing, but the reference to having coffee suggests an in-person component. The assessment areas are derived from the qualifications and responsibilities in the job description.
🛠️ Tools & Technologies
- Channable (IFTTT principles)
- Meta advertising platform
- Google marketing tools
- SEO tools
- Project management software
- AI marketing tools
ASSUMPTION: Project management tools are not specifically named but are implied by the requirement to manage multiple projects simultaneously. AI tools are mentioned but not specified in the original listing.
👔 Cultural Fit Considerations
Company Values: "Weten dat het goed zit" (Knowing it's right) is the company's mantra; informal yet professional environment with open-door policy
Work Style: Hands-on, collaborative, with a can-do mentality; self-starters who take initiative are valued
Self-Assessment: Ask yourself: Are you comfortable in a retail environment where all team members pitch in during busy periods? Do you thrive in an environment that balances established strategies with room for new ideas? Can you self-motivate and execute without constant direction?
ASSUMPTION: The company values are directly stated in the listing with the mantra "weten dat het goed zit." The work style is inferred from multiple mentions of hands-on attitude and can-do mentality.
⚠️ Potential Challenges
The role requires balancing multiple platforms and projects simultaneously. The retail industry can have busy seasonal periods requiring all hands on deck, potentially leading to occasional high-pressure situations. Additionally, you'll need to navigate both online and offline marketing channels, optimizing the customer journey across digital touchpoints that ultimately lead to physical or digital shopping carts.
ASSUMPTION: These challenges are inferred from the description of busy retail periods and the comprehensive scope of the role covering multiple marketing channels and platforms.
📈 Similar Roles Comparison
While many digital marketing roles focus solely on online channels, this position bridges online and offline marketing with a specific focus on driving retail sales. Unlike pure e-commerce marketers, you'll need to understand how digital touchpoints influence physical store visits. Compared to a general marketing role, this position requires deeper technical expertise with specific platforms like Channable and Meta advertising.
ASSUMPTION: This comparison is based on standard digital marketing role patterns in the retail industry and the specific requirements outlined in the job listing.
📝 Sample Projects
- Optimizing Meta advertising campaigns to increase year-on-year traffic and conversion
- Implementing new IFTTT rules in Channable to improve product feed management
- Developing SEO strategies to improve organic rankings for key product categories
- Creating and executing campaigns around seasonal fashion collections
- Analyzing customer journey touchpoints to identify and address conversion bottlenecks
- Testing AI-powered marketing tools to improve targeting efficiency
ASSUMPTION: These projects are illustrative examples based on the tools, platforms, and responsibilities mentioned in the job description.
❓ Key Questions to Ask During Interview
- What are your current key performance indicators for digital marketing channels, and how do they align with overall business objectives?
- Can you share examples of successful digital marketing initiatives that have been implemented at Jac Hensen recently?
- How does the marketing team collaborate with other departments, particularly retail operations and e-commerce?
- What tools and resources are available for testing and implementing new marketing strategies?
- How does the Jac Hensen Academy support professional development for marketing team members?
ASSUMPTION: These questions are suggested based on the role type and information provided in the job description and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
Interested candidates can contact Sem directly at marketing@jachensen.nl with questions or apply directly through the company's application process. When applying:
- Tailor your resume to highlight experience with the specific platforms mentioned (Channable, Meta, Google, SEO)
- Include concrete examples of marketing campaigns you've executed and their measurable results
- In your cover letter, demonstrate your understanding of both online and offline customer journeys
- Prepare a portfolio of relevant marketing work if available
- Research Jac Hensen's brand positioning and current digital presence to reference in your application
Note that the company explicitly states they do not respond to acquisition requests.