Digital Growth Strategist
King Kong📌 Core Information
🔹 Job Title: Digital Growth Strategist
🔹 Company: King Kong
🔹 Location: Victoria, Australia
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As a Digital Growth Strategist at King Kong, you'll be the primary client relationship manager for a portfolio of digital marketing accounts. You'll analyze campaign performance, identify growth opportunities, and collaborate with specialists to maximize ROI across SEO, PPC, and social media advertising channels. This role combines client communication, analytical thinking, and strategic planning to help clients dominate their markets.
ASSUMPTION: Based on the description, this role appears to be client-facing with strategic responsibilities rather than hands-on campaign execution, as it mentions specialists will build and manage campaigns while this role focuses on strategy and communication.
📋 Key Responsibilities
- ✅ Serve as the main point of contact for a portfolio of online marketing clients, building positive relationships
- ✅ Conduct strategy audits to identify scaling and growth opportunities for clients
- ✅ Prepare and present monthly reports with recommendations for ongoing improvements
- ✅ Analyze performance data to identify opportunities and optimize ROI
- ✅ Apply conversion rate optimization tactics to maximize campaign performance
- ✅ Educate clients on SEO and PPC strategies (Google AdWords, Facebook Ads & YouTube Ads)
- ✅ Provide exceptional customer experience, turning negatives into positives
🎯 Required Qualifications
Education: Not specified
Experience: 1-2 years of agency experience in a similar role (preferred but not mandatory)
Skills:
- Well-rounded knowledge of digital marketing (SEO, PPC, CRO, Growth Hacking)
- Strong client relationship management abilities
- Analytical thinking and data interpretation skills
- Excellent communication skills for client education
- Organization and process orientation
- Exceptional customer service skills
- Google Analytics and Google AdWords certification (preferred)
ASSUMPTION: While no specific education requirement is mentioned, the role likely requires at least a bachelor's degree in marketing, business, or a related field given the strategic nature of the position and industry standards.
💰 Compensation & Benefits
Salary Range: Described as "generous" with uncapped commission structure
Benefits:
- Extensive training and professional development
- Growth opportunities within a fast-paced agency
- Company events and trips (including international destinations)
- Hybrid work model (2 days work from home)
- Modern headquarters in South Yarra near amenities and public transport
Industry Comparison: The uncapped commission structure suggests above-average earning potential compared to standard agency roles in Australia.
ASSUMPTION: Based on similar roles in Australian digital marketing agencies, base salary is likely in the range of AUD $70,000-$90,000 plus commission, though this is an estimate and actual figures may vary.
📌 Applicant Insights
🔍 Company Context
Industry Position: King Kong is described as the fastest-growing digital agency in Australia for three consecutive years and ranked as the 17th fastest-growing company nationally by The Australian Financial Review.
Company Size: Not specifically stated, but references to multiple specialists and departments suggest a mid-sized agency
Company Stage: High-growth phase with established market presence and recognition
ASSUMPTION: Based on the company's growth ranking and multiple award mentions, King Kong appears to be a successful mid-sized agency with approximately 50-150 employees, though exact headcount is not provided.
📊 Role Analysis
Career Level: Mid-level with strategic responsibilities
Reporting Structure: Not specified
Team Size/Composition: Will work with specialized teams of SEO and PPC experts
Growth Opportunities: The listing explicitly mentions "amazing growth prospects and upward mobility" within the fast-paced agency
ASSUMPTION: This role likely reports to a Client Services Director or Account Director and may have opportunities to grow into senior strategic or team leadership positions based on the agency's growth trajectory.
🌍 Location & Work Environment
Office Type: Hybrid (two days work from home mentioned specifically)
Geographic Context: South Yarra is an upscale inner suburb of Melbourne with excellent amenities, shopping (Chapel Street), and dining options
Work Schedule: Standard full-time hours with flexible work-from-home days
Regional Considerations: Melbourne is Australia's cultural capital with excellent public transport and a vibrant agency scene. South Yarra offers a desirable work location.
ASSUMPTION: The office culture appears energetic and progressive based on the tone and benefits mentioned. The company likely values work-life balance while maintaining high performance standards.
💼 Interview & Application Insights
Typical Process: Initial application screening (5-day response window mentioned), followed by an interview kit for successful candidates. Further stages not specified.
Key Assessment Areas: Client communication skills, strategic thinking, analytical capabilities, cultural fit with a fast-paced environment
Application Tips: Emphasize previous agency experience, client relationship management, and strategic growth initiatives. Highlight quantifiable results from previous roles.
ATS Keywords: SEO, PPC, Google AdWords, Facebook Ads, YouTube Ads, digital strategy, client management, CRO, growth hacking, analytics, reporting
ASSUMPTION: Given the company's marketing focus, a polished application that demonstrates both strategic thinking and communication skills will likely stand out. The mention of "interview kit" suggests there may be a practical assessment component.
🛠️ Tools & Technologies
- Google Analytics
- Google AdWords
- Facebook Ads Manager
- YouTube Ads
- SEO tools (likely Ahrefs, SEMrush, or similar)
- Conversion rate optimization tools
- Reporting software (mentioned as "super cool")
ASSUMPTION: While specific tools beyond Google products aren't mentioned, proficiency with standard industry platforms for SEO, PPC, and analytics would be expected. The agency likely uses a custom or premium reporting solution.
👔 Cultural Fit Considerations
Company Values: Fast-paced, results-driven, growth-oriented, fun/adventurous (events and trips mentioned)
Work Style: Energetic, dynamic, collaborative across specialist teams, emphasis on client relationships
Self-Assessment:
- Are you comfortable in a high-growth, fast-paced environment?
- Do you thrive when balancing client relationships with analytical work?
- Are you results-oriented and focused on measurable outcomes?
- Does a culture that values both professional excellence and fun appeal to you?
ASSUMPTION: The playful tone of the job posting ("Fearless AF Marketing wizard") and mentions of company trips suggest a young, energetic culture that values boldness and enthusiasm alongside professional skills.
⚠️ Potential Challenges
The role requires balancing multiple client relationships simultaneously while staying on top of performance analytics across various channels. The fast-paced agency environment may create pressure to consistently demonstrate growth and results. The strategic nature of the role combined with client management responsibilities demands both analytical and interpersonal skills, which can be a challenging combination.
ASSUMPTION: Based on the agency's growth focus and competitive positioning, there may be high performance expectations and potentially ambitious client goals to manage.
📈 Similar Roles Comparison
This Digital Growth Strategist role differs from traditional Account Manager positions by emphasizing strategic analysis and growth opportunities rather than just relationship management. Unlike specialized SEO or PPC roles, this position requires broad digital marketing knowledge across multiple channels. Compared to in-house marketing strategists, this agency role involves managing multiple client accounts simultaneously rather than focusing on a single brand.
ASSUMPTION: This comparison is based on standard industry patterns for digital marketing agency roles and how they typically differ from in-house positions.
📝 Sample Projects
- Analyzing a client's Google Ads campaign performance to identify opportunities for budget reallocation that increases ROI
- Conducting a comprehensive SEO audit to identify new growth opportunities and presenting findings to the client
- Creating a multi-channel digital strategy presentation that demonstrates how different tactics combine to achieve the client's business goals
- Developing a conversion rate optimization roadmap to improve lead generation from existing traffic
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical work in similar agency roles.
❓ Key Questions to Ask During Interview
- What does success look like for someone in this role during their first 3-6 months?
- How are client portfolios assigned, and what is the typical client load for this position?
- How does the team of specialists collaborate with strategists on client campaigns?
- What professional development opportunities are available to expand skills in specific digital marketing disciplines?
- What metrics are used to evaluate performance beyond client retention?
- Can you share an example of how someone has progressed their career at King Kong from a similar starting position?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Prepare your application: Tailor your resume to highlight relevant experience with SEO, PPC, and client management. Include metrics and results where possible.
- Optimize for ATS: Ensure your resume includes key terms from the job description like "digital marketing," "SEO," "PPC," "Google AdWords," "Facebook Ads," "client management," and "analytics."
- Research the company: Review King Kong's website, case studies, and social media to understand their approach and client base.
- Apply promptly: The listing mentions they "move at a lightning pace" with a 5-day response window.
- Prepare for quick follow-up: Have your portfolio and case examples ready for the "interview kit" stage.
- Connect on LinkedIn: Consider following King Kong and its team members to stay updated on company news.