Digital Growth Marketing Manager
LawnStarter📌 Core Information
🔹 Job Title: Digital Growth Marketing Manager
🔹 Company: LawnStarter
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
LawnStarter is seeking a data-driven Digital Growth Marketing Manager to oversee key customer acquisition and growth channels across their on-demand platform for lawn care and landscaping services. This strategic role will be responsible for optimizing multiple digital marketing channels, managing partner relationships, and driving customer acquisition while improving lead quality and cost efficiency. As a critical member of the growth team, you'll help strengthen LawnStarter's position as the industry leader in outdoor home services.
ASSUMPTION: Based on the job description, this appears to be a mid to senior-level marketing position focused on multi-channel digital acquisition rather than an entry-level role, given the strategic oversight and cross-functional collaboration required.
📋 Key Responsibilities
✅ Manage lead acquisition efforts across various digital platforms including partnerships, affiliates, and local listings
✅ Guide the partner success team to deliver excellent service and hit key performance targets
✅ Manage and monitor ratings and review platforms to strengthen brand reputation
✅ Oversee pro acquisition posting activities across various channels
✅ Utilize tools like Retool and Zapier to automate processes and increase operational efficiency
✅ Develop and enhance the customer referral program to increase acquisition
✅ Collaborate with product, sales, engineering, and customer service teams
✅ Explore, evaluate, and test new acquisition channels for positive ROI
✅ Optimize channel performance to improve lead quality and cost-per-lead metrics
ASSUMPTION: The responsibilities suggest this person will manage existing channels while also exploring new ones, indicating a balance of operational management and strategic growth responsibilities.
🎯 Required Qualifications
Education: Not specified
Experience: Experience with multi-channel acquisition and channel management
Skills:
- Channel management expertise across lead partners, marketing automation platforms
- Multi-channel acquisition experience at scale (paid, affiliate, local listings)
- Data analysis skills with Excel and SQL proficiency
- Process automation experience (Zapier, etc.)
- Analytical mindset with business acumen
- Cross-functional collaboration skills
ASSUMPTION: While no specific education requirement or years of experience are explicitly mentioned, the complexity of the role and required skills suggest at least 3-5 years of relevant digital marketing experience would be expected, particularly in channel management and optimization.
💰 Compensation & Benefits
Salary Range: $90,000 - $130,000 USD annually, depending on experience
Benefits:
- Remote work environment
- Healthcare benefits (medical, dental, vision)
- 401k retirement plan
- Unlimited vacation policy
- Award-winning company culture
Industry Comparison: This compensation range aligns with or slightly exceeds the average for digital marketing managers in the US tech industry, particularly for remote positions requiring multi-channel expertise.
ASSUMPTION: The salary range is directly stated in the listing. The benefits package appears competitive for the tech/startup industry.
📌 Applicant Insights
🔍 Company Context
Industry Position: LawnStarter is the nation's leading on-demand platform for lawn care and landscaping services, with a vision to become a one-stop shop for all outdoor home services. They have acquired their biggest competitor and operate in 120 metro areas.
Company Size: Not explicitly stated, but established with 10 years of operation
Company Stage: Growth-stage company with $30 million in funding raised
ASSUMPTION: Based on funding amount, market coverage, and acquisition activity, LawnStarter appears to be in a mature growth stage rather than early startup phase. The company size is not explicitly stated but is likely medium-sized given their operational scope.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified, but mentions collaboration with partner success team
Growth Opportunities: Potential to significantly impact company growth in a leadership position across multiple critical acquisition channels
ASSUMPTION: This appears to be a strategic individual contributor role with team leadership responsibilities, based on the description of guiding the partner success team and cross-functional collaboration requirements.
🌍 Location & Work Environment
Office Type: Remote
Geographic Context: United States-based, with flexibility to work from anywhere in the country
Work Schedule: Not specified, presumed standard full-time hours
Regional Considerations: The company operates in 120 metro areas, suggesting nationwide presence and potential for varying seasonal demand based on region
ASSUMPTION: While the job is remote, the focus on US markets and mention of working "from the comfort of your own home" suggests this is a fully remote position limited to US-based candidates.
💼 Interview & Application Insights
Typical Process: For marketing roles at growth-stage tech companies, expect initial screening, technical marketing assessment, panel interviews with marketing leadership, and possibly case studies around acquisition optimization
Key Assessment Areas: Channel optimization strategies, analytical skills, data-driven decision making, experience with automation tools, partner management expertise
Application Tips: Highlight specific metrics and ROI from previous marketing channel management, demonstrate analytical capabilities, and showcase experience with similar digital platforms
ATS Keywords: digital marketing, channel management, lead acquisition, affiliate marketing, local listings, process automation, Zapier, marketing analytics, SQL, Excel, partner management, customer acquisition
ASSUMPTION: These interview insights are based on standard practices for similar roles in growth marketing at tech companies, not specifically stated processes at LawnStarter.
🛠️ Tools & Technologies
- Retool
- Zapier
- SQL
- Excel
- Marketing automation platforms
- Review management tools
- Partner management systems
ASSUMPTION: While only Retool, Zapier, SQL, and Excel are explicitly mentioned, marketing automation platforms and review management systems would be standard tools for this type of role managing multiple acquisition channels.
👔 Cultural Fit Considerations
Company Values: Team-oriented culture with emphasis on humility, passion, and intelligence
Work Style: Data-driven, strategic, customer-focused, resourceful, and collaborative
Self-Assessment: Consider if you thrive in an environment that values:
- Autonomy with accountability for metrics
- Cross-functional collaboration
- Continuous optimization and testing
- Balancing multiple priorities across different channels
- Finding efficiency through automation
ASSUMPTION: Cultural values are inferred from the company being recognized as a top workplace multiple times and their explicit mention of seeking "humble, passionate, and smart folks."
⚠️ Potential Challenges
This role involves managing multiple acquisition channels simultaneously, each with unique demands and seasonality. The outdoor services industry has high seasonality factors that may create pressure during peak periods. Balancing quality and quantity of leads while optimizing costs across different channels could present complex optimization challenges. The expectation to drive efficiency through automation suggests a need to continuously improve processes while maintaining performance.
ASSUMPTION: These challenges are inferred from the multi-channel nature of the role and the seasonal nature of the lawn care industry, not explicitly stated as difficulties in the position.
📈 Similar Roles Comparison
This Digital Growth Marketing Manager role is more comprehensive than typical single-channel focused roles (like SEO Manager or Paid Media Manager) as it spans multiple acquisition channels. Unlike pure digital marketing managers who might focus on brand and content, this role has stronger emphasis on performance marketing, partner relationships, and quantifiable acquisition metrics. The pro acquisition component also distinguishes it from consumer-only facing marketing roles, as this position manages both sides of a marketplace platform.
ASSUMPTION: This comparison is based on standard digital marketing role structures in marketplace businesses and not specifically compared to other positions at LawnStarter.
📝 Sample Projects
- Analyzing affiliate channel performance to identify underperforming partners and implementing optimization strategies to improve conversion rates
- Building an automated workflow in Zapier to streamline partner onboarding and reduce manual touchpoints
- Developing and testing new incentive structures for the customer referral program to increase participation rates
- Creating a systematic approach to review management across platforms that improves response time and sentiment
- Conducting A/B testing of pro acquisition messaging across different channels to identify highest-converting approaches
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common initiatives for this type of role.
❓ Key Questions to Ask During Interview
- How does seasonality affect acquisition strategy throughout the year, and how does the team adapt to these fluctuations?
- What are the current biggest challenges and opportunities in your acquisition channels?
- How does LawnStarter measure success for this role beyond lead volume and cost metrics?
- What automation initiatives have been most successful so far, and where do you see the greatest opportunity for future automation?
- How do you balance the needs of consumer acquisition with pro acquisition in your marketplace model?
- Can you share more about how the growth marketing team collaborates with product and engineering teams?
ASSUMPTION: These questions are suggested based on the role description and would help candidates better understand the position's challenges and opportunities.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Resume Optimization: Update your resume highlighting metrics from previous channel management experience and include key terms like "multi-channel acquisition," "channel optimization," "partner management," and "data-driven marketing."
- Portfolio Preparation: Compile case studies demonstrating your ability to optimize marketing channels with clear before/after metrics.
- Company Research: Research LawnStarter's growth trajectory, competition, and expansion plans to demonstrate strategic understanding during interviews.
- Skills Assessment: Review your proficiency with the mentioned tools (Retool, Zapier, SQL, Excel) and prepare examples of how you've used them to drive marketing efficiency.
- Network Connection: Connect with current LawnStarter employees on LinkedIn to gain additional insights about the company culture and growth marketing approach.
- Question Preparation: Prepare thoughtful questions that demonstrate your strategic thinking about multi-channel acquisition and marketplace dynamics.