Digital Growth Marketing Manager
LawnStarter📌 Core Information
🔹 Job Title: Digital Growth Marketing Manager
🔹 Company: LawnStarter
🔹 Location: Brazil
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As the Digital Growth Marketing Manager at LawnStarter, you'll be at the forefront of driving customer acquisition and growth across multiple digital channels. In this pivotal role, you'll oversee lead acquisition efforts, manage partner relationships, optimize channel performance, and enhance brand reputation while working with cross-functional teams to achieve broader business objectives. You'll join a company that's the nation's leading on-demand platform for lawn care and landscaping services, with a vision to become a one-stop shop for all outdoor home services.
ASSUMPTION: Based on the job description, I've inferred that this is a senior-level marketing position responsible for both strategy and execution, requiring both analytical and relationship management skills. The role appears to focus on both customer and professional service provider acquisition.
📋 Key Responsibilities
- ✅ Channel Management: Manage lead acquisition efforts across various digital platforms, optimizing channel performance to drive growth and enhance brand visibility.
- ✅ Customer Success Oversight: Guide the partner success team to deliver excellent service, hit key performance targets, and strengthen valuable lead partner relationships.
- ✅ Reputation and Review Management: Monitor and manage ratings and review platforms to strengthen brand reputation, responding to customer feedback and promoting positive experiences.
- ✅ Pro Acquisition Management: Manage posting activities across various channels to support professional service provider acquisition, maintaining optimal posting frequency for new pro signups.
- ✅ Process Automation: Utilize tools like Retool and Zapier to streamline operational workflows, increasing efficiency through automation and reducing manual processes.
- ✅ Referral Program Growth: Develop and enhance the referral program to increase customer acquisition through strategic partnerships and innovative incentives.
- ✅ Cross-Functional Collaboration: Work closely with product, sales, engineering, and customer service teams to align channel strategies with broader business objectives.
- ✅ Exploring New Channels: Evaluate and test new acquisition channels, developing and iterating strategies to discover opportunities with positive ROI.
🎯 Required Qualifications
Education: Not specified
Experience: Experience with multi-channel acquisition and channel management required
Skills:
- Channel management expertise with focus on lead conversion
- Multi-channel acquisition experience (paid, affiliate, and local listings channels)
- Data-driven marketing approach with analytical mindset
- Proficiency in data tools like Excel and SQL
- Process automation and efficiency mindset (experience with Zapier)
- Hands-on, team-oriented work style
- English language proficiency
ASSUMPTION: While specific years of experience aren't mentioned, the complexity of responsibilities suggests this is not an entry-level position and likely requires at least 3-5 years of relevant digital marketing experience with demonstrated success in channel management.
💰 Compensation & Benefits
Salary Range: $55,000-$65,000 USD annually, depending on experience
Benefits:
- Remote work (work from the comfort of your own home)
- Great company culture (recognized as one of the top places to work in Austin in 2018, 2019, and 2020, and in the US in 2021)
Industry Comparison: This salary range is competitive for a Digital Growth Marketing Manager role in Brazil, especially considering the remote work option and the opportunity to earn USD while working from Brazil, which typically offers significant purchasing power advantage compared to local salaries.
ASSUMPTION: The compensation is presented in USD which suggests this is a global remote position paid in US dollars despite being based in Brazil. This would generally represent above-average compensation for Brazil's local market.
📌 Applicant Insights
🔍 Company Context
Industry Position: LawnStarter is the nation's leading on-demand platform for lawn care and landscaping services, with a vision to be a one-stop shop for all outdoor home services.
Company Size: Not explicitly stated, but the company has expanded to 120 metro areas and acquired its biggest competitor.
Company Stage: Growth-stage company with $30 million in funding raised over 10 years, having recently acquired their biggest competitor to solidify market leadership.
ASSUMPTION: Based on the funding amount, market presence, and acquisition activity, LawnStarter appears to be a well-established growth-stage company, likely with several dozen to a few hundred employees given its operational footprint across 120 metro areas.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: You'll guide the partner success team, suggesting you'll have team leadership responsibilities.
Growth Opportunities: Potential to make significant impact in a growth-stage company, with opportunities to shape acquisition strategy and contribute to company expansion.
ASSUMPTION: This appears to be a role with both strategic and tactical responsibilities. The mention of guiding a partner success team suggests some level of team leadership, though direct reporting lines aren't specified. The broad scope of responsibilities indicates this is likely a position with significant autonomy and impact potential.
🌍 Location & Work Environment
Office Type: Remote (work from the comfort of your own home)
Geographic Context: While the position is based in Brazil, it appears to be a fully remote role supporting LawnStarter's US operations.
Work Schedule: Not specified
Regional Considerations: This role will likely require alignment with US business hours at least part of the time, given that LawnStarter operates in US metro areas. Brazil is generally 1-3 hours ahead of US Eastern Time, depending on the specific location in Brazil.
ASSUMPTION: Given that LawnStarter operates in the US but this role is based in Brazil, I've assumed there may be some expectation of overlapping work hours with US business operations. The fully remote nature suggests flexibility but may require coordination across time zones.
💼 Interview & Application Insights
Typical Process: For marketing management roles like this, expect an initial screening call, followed by interviews with the marketing team, possibly a case study or marketing assignment, and final rounds with cross-functional stakeholders.
Key Assessment Areas: Expect to be evaluated on your channel management experience, analytical abilities, process automation knowledge, and collaborative approach to working across teams.
Application Tips: Highlight quantifiable results from previous channel management experiences, showcase your analytical approach with specific examples, and demonstrate your experience with automation tools like Zapier and data analysis using SQL/Excel.
ATS Keywords: digital marketing, channel management, lead acquisition, affiliate marketing, SQL, Excel, data-driven, Zapier, automation, partner management, customer acquisition, cost-per-lead optimization, multi-channel marketing
ASSUMPTION: These insights are based on standard practices for similar growth marketing roles in tech companies and were not explicitly mentioned in the job description.
🛠️ Tools & Technologies
- Retool
- Zapier
- Excel
- SQL
- Marketing automation platforms
- Digital advertising platforms
- Affiliate management tools
- Local listing platforms
- Customer review management systems
ASSUMPTION: While only Retool, Zapier, Excel, and SQL were explicitly mentioned, the other tools are commonly used in digital growth marketing roles with similar responsibilities and are inferred based on the job requirements.
👔 Cultural Fit Considerations
Company Values: The job listing emphasizes a team-oriented culture, mentioning LawnStarter as "one of the top places to work" multiple times. The company appears to value data-driven decision making, efficiency, and cross-functional collaboration.
Work Style: The role requires someone who is both analytical and hands-on, able to operate independently while collaborating across departments.
Self-Assessment Questions:
- Are you comfortable balancing strategic planning with hands-on execution?
- Do you thrive in a data-driven environment where decisions are backed by metrics?
- Are you proactive in finding automation opportunities to increase efficiency?
- Can you effectively manage multiple channels and priorities simultaneously?
- Are you comfortable working remotely while maintaining strong cross-functional relationships?
ASSUMPTION: These cultural elements are inferred from the company description as "one of the top places to work" and the emphasis on finding "humble, passionate, and smart folks." The work style assessment is based on the role's described responsibilities requiring both strategic thinking and tactical execution.
⚠️ Potential Challenges
- Managing multiple acquisition channels simultaneously requires strong prioritization skills and ability to context-switch effectively.
- Working remotely from Brazil while supporting a US-based business may require flexibility with work hours to align with US time zones.
- The broad scope of responsibilities spanning channel management, partner success, reputation management, and process automation demands versatility and effective time management.
- Balancing data-driven decision making with relationship management requires both analytical and interpersonal skills.
ASSUMPTION: These potential challenges are based on the comprehensive responsibilities listed and the remote work arrangement from Brazil for a US-based company, not explicit statements in the job posting.
📈 Similar Roles Comparison
This Digital Growth Marketing Manager role is broader than many similar positions that might focus on just one channel (like paid acquisition or affiliate marketing). Key differences include:
- Multi-channel focus: Unlike single-channel specialists, this role oversees various acquisition channels including partnerships, affiliates, and local listings.
- Dual acquisition focus: Responsible for both customer acquisition and professional service provider acquisition, a unique aspect for marketplace businesses.
- Process automation emphasis: More technical than many marketing roles, with specific focus on automation tools like Retool and Zapier.
- Cross-functional leadership: Guides partner success teams while collaborating across departments, requiring broader business acumen than pure marketing specialist roles.
ASSUMPTION: This comparison is based on standard industry patterns for growth marketing roles and the specific combination of responsibilities outlined in this job description.
📝 Sample Projects
- Channel Performance Optimization: Analyze conversion rates across different acquisition channels, identify underperforming segments, and implement targeted improvements to reduce cost-per-lead by 15%.
- Partner Success Program: Develop a structured onboarding and relationship management process for lead partners to improve retention rates and partner satisfaction scores.
- Reputation Management Workflow: Create an automated system to monitor, flag, and respond to customer reviews across platforms, with escalation paths for critical feedback.
- Referral Program Enhancement: Redesign the customer referral program with improved incentives and tracking, resulting in increased referral-based acquisition.
- Pro Acquisition Campaign: Design and implement a targeted campaign to attract landscaping professionals in underserved markets, optimizing posting frequency and channel mix.
- Process Automation Initiative: Identify manual workflows in the marketing operations process and build automated solutions using Zapier and Retool to reduce time spent on repetitive tasks.
ASSUMPTION: These projects are illustrative examples based solely on the responsibilities listed in the job description and typical activities for similar growth marketing roles.
❓ Key Questions to Ask During Interview
- "What are the most critical KPIs for measuring success in this role during the first 6-12 months?"
- "How does the team balance customer acquisition goals with professional service provider acquisition efforts throughout the year, especially considering seasonality in lawn care services?"
- "Can you share more about the current state of the referral program and where you see the biggest opportunities for improvement?"
- "What tools and data sources are currently available for channel performance analysis?"
- "How does the marketing team collaborate with product and engineering teams when new automation or process improvements are needed?"
- "What are the biggest challenges the growth marketing team is currently facing that this role would help address?"
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews. They are not directly from the job listing but represent relevant inquiries for this position.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Customize your resume: Highlight your experience with channel management, lead acquisition, and data analysis. Include specific metrics showing your impact on previous growth marketing initiatives.
- Prepare your portfolio: Gather examples of multi-channel marketing campaigns you've managed, focusing on quantifiable results.
- Optimize for ATS: Include key terms like "channel management," "lead acquisition," "data-driven marketing," "SQL," "Zapier," and "process automation" in your resume to pass applicant tracking systems.
- Showcase relevant tools: Explicitly mention experience with tools like Excel, SQL, Zapier, or similar automation platforms.
- Highlight remote work experience: Given this is a remote position, emphasize any previous remote work experience and your ability to collaborate effectively across distances.
- Prepare for the cultural fit: Research LawnStarter further to understand their company culture and be ready to demonstrate how you embody their values of being humble, passionate, and smart.
- Consider time zone alignment: If you're in Brazil, be prepared to discuss how you'll manage potential time zone differences with US operations.