Digital Growth Manager (Audience & Content Development) (m/w/d)

📌 Core Information

🔹 Job Title: Digital Growth Manager (Audience & Content Development) (m/w/d)

🔹 Company: Computec Media GmbH

🔹 Location: Fürth, Bavaria, Germany

🔹 Job Type: On-site

🔹 Category: 🚀 Growth Marketing

🔹 Date Posted: Thu Apr 03 2025 10:00:26 GMT+0000 (Coordinated Universal Time)

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing data-driven strategies for organic reach growth.
• Collaborating with editorial teams on content tailored to platforms and audiences.
• Utilizing NoCode/LowCode environments for process optimization.
• Enhancing SEO and content optimization efforts through precise data analysis.

ASSUMPTION: The role emphasizes innovation in media content and audience engagement, particularly in gaming and IT sectors, focusing on strategic content evolution across digital platforms.

📋 Key Responsibilities

✅ Develop and implement strategies for increasing website, video, and social media reach.

✅ Strategically guide content creation in collaboration with editorial, sales, and development teams.

✅ Utilize tools like Zapier, GTM, GA4, GSC, and Looker Studio for process automation.

✅ Support SEO and social media optimization with complex data analyses.

ASSUMPTION: This is a highly collaborative role, liaising with multiple departments to achieve synced growth goals.

🎯 Required Qualifications

Education: Not specified

Experience: Previous experience in audience development, online journalism, or similar fields.

Required Skills:

• Data-Driven Thinking
• Analytical Skills
• Tool Affinity
• Audience Development
• Communication Skills

Preferred Skills:

• Experience with automation platforms and process optimization tools.
• Familiarity with the gaming and IT entertainment industries.

ASSUMPTION: The ideal candidate is expected to have a strong understanding of digital platforms, data analytics, and a proactive approach towards tool integration.

💰 Compensation & Benefits

Salary Range: Not specified. Competitive rates common in the media production industry.

Benefits:

• Unbefristete Festanstellung (Permanent Position)
• Comprehensive onboarding
• Flat hierarchies
• Free parking spaces

Working Hours: 40-hour workweek

ASSUMPTION: Benefits suggest a supportive work environment with an emphasis on stability and career progression.

📌 Applicant Insights

🔍 Company Context

Industry: Media Production

Company Size: 51-200 employees, offering a close-knit team atmosphere.

Founded: 1989

Company Description:

• Leader in media solutions for gaming and IT for over 30 years.
• Home to well-known brands like PC Games.
• Offers innovative community-focused e-commerce solutions.

Company Specialties: Not Specified

Company Website: http://www.computec.de

ASSUMPTION: The company specializes in serving gaming and IT communities with broad-reaching media and communication solutions.

📊 Role Analysis

Career Level: Mid-level management position.

Reporting Structure: Reports to senior management and works closely with editorial leaders.

Work Arrangement: Fully on-site to foster close collaboration.

Growth Opportunities:

• Potential for leadership roles in digital media strategy.
• Opportunities to innovate with leading media technologies.
• Possibility to shape influential gaming/IT media content.

ASSUMPTION: The role is designed for career progression through impactful contributions and strategic innovation.

🌍 Location & Work Environment

Office Type: On-site

Office Location(s): Fürth, Bavaria, Germany

Geographic Context:

• Situated in a central European tech hub, Bavaria.
• Close proximity to key tech markets and industries.
• Rich cultural and business environment.

Work Schedule: Standard 40-hour workweek

ASSUMPTION: The company benefits from a strategic location that enhances industry networking and access to skilled talent.

💼 Interview & Application Insights

Typical Process:

• Initial application screening based on resume and cover letter.
• Interviews with key department heads.
• Final round with senior management.

Key Assessment Areas:

• Analytical and data-driven thinking
• Tool proficiency and adaptability
• Cultural fit within the team and company

Application Tips:

• Highlight experience in media, gaming or IT-related fields.
• Emphasize data-driven achievements in previous roles.
• Showcase tool integration and optimization examples.

ATS Keywords: Data-Driven, Analytical Skills, Audience Development, SEO, Content Optimization

ASSUMPTION: Candidates should prepare to exhibit their technical skills alongside a strategic vision for content and audience growth.

🛠️ Tools & Technologies

• Google Tag Manager (GTM)
• Google Analytics 4 (GA4)
• NoCode/LowCode platforms (e.g., Zapier)

ASSUMPTION: The role involves managing and optimizing digital content via a range of contemporary analytics and automation tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation and a forward-thinking approach
• Team spirit and collaboration
• Commitment to industry leadership

Work Style:

• Collaborative and team-oriented
• Analytical and data-focused decision making
• Practical and solution-oriented

Self-Assessment Questions:

• Am I comfortable working in a fast-paced digital media environment?
• Do I have experience in using data to drive content strategies?
• Can I work collaboratively with cross-functional teams?

ASSUMPTION: The cultural fit for this role emphasizes teamwork, innovation, and a data-informed approach to decision making.

⚠️ Potential Challenges

• Navigating the fast-evolving digital landscape
• Ensuring content engagement across diverse platforms
• Balancing multiple stakeholder expectations
• Maintaining up-to-date knowledge of industry trends

ASSUMPTION: Challenges arise from the dynamic nature of digital media and the need for constant adaptation.

📈 Similar Roles Comparison

• Digital Marketing Manager - Focuses more broadly on overall digital strategy.
• Content Strategist - Primarily concerned with the planning and coordination of content across channels.
• SEO Specialist - Specifically targets search engine visibility and optimization.

ASSUMPTION: This role combines elements of marketing, content strategy, and analytics, making it broader and more integrated than specialized roles.

📝 Sample Projects

• Developing a cross-platform launch strategy for a new gaming feature.
• Implementing automated reporting systems for audience metrics.
• Optimizing current content for improved search engine performance.

ASSUMPTION: Projects likely align with enhancing media reach and engagement through innovative digital solutions.

❓ Key Questions to Ask During Interview

• What are the primary growth goals for your digital platforms over the next year?
• How does this role collaborate with the editorial and technical teams?
• What tools and technologies are currently used for audience insights and data processing?
• Can you describe a successful digital growth initiative from the past?
• How are KPIs defined and success measured in this role?

ASSUMPTION: Questions focus on understanding growth strategy, collaboration, and tool use, which are central to the role.

📌 Next Steps for Applicants

To apply for this position:

• Email your comprehensive application including your salary expectations and earliest start date.
• Ensure all application materials are in German.
• Submit your application package to:
• Computec Media GmbH
• Claudia Hommel
• Dr.-Mack-Straße 83, 90762 Fürth, Germany

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.