🔹 Job Title: Digital Experience Manager
🔹 Company: Pentair
🔹 Location: Golden Valley, Minnesota, United States (with hybrid option in Brookfield, WI)
🔹 Job Type: Full-time
🔹 Category: Digital Marketing/Water Solutions
As the Digital Experience Manager at Pentair's Water Solutions segment, you will lead digital transformation initiatives to enhance customer experiences across all digital touchpoints. You'll optimize websites, implement SEO strategies, and collaborate with cross-functional teams to align digital initiatives with business objectives. This role combines strategic thinking with hands-on execution in website management, UX/UI design, demand generation, and digital analytics.
ASSUMPTION: The category is inferred based on the job responsibilities and department mentioned (Digital Marketing within Water Solutions segment).
✅ Develop and implement digital solutions, including website authoring and designing customer experiences based on user journey maps
✅ Manage and optimize websites, monitoring performance metrics including traffic, engagement, and conversion rates
✅ Collaborate with cross-functional teams to align digital initiatives with business objectives
✅ Partner with content marketing teams to ensure content is organically optimized and engaging
✅ Implement SEO strategies to improve organic search performance and visibility
✅ Collaborate with testing partners to design and implement A/B tests for website optimization
✅ Lead and influence by example in adopting emerging technologies and best practices in digital experience management
Education: Bachelor's degree (B.A. or B.S.)
Experience: 6+ years of customer-facing digital agency or B2B/B2C manufacturing industry experience
Skills:
Salary Range: $82,300 - $152,800 per year
Benefits: Health benefits, 401(k), employee stock purchase program, disability benefits, life insurance, critical illness insurance, accident insurance, parental leave, caregiver leave, tuition reimbursement, paid time off, and wellness programs
Industry Comparison: This salary range is competitive for Digital Experience Manager roles in the Minneapolis-St. Paul metropolitan area, particularly for manufacturing companies with a strong digital presence.
ASSUMPTION: The industry comparison is based on typical salary ranges for similar digital marketing leadership roles in the Minneapolis area. The wide salary range suggests significant variation based on experience level and specific qualifications.
Industry Position: Pentair is a global water solutions company providing residential, commercial, and industrial water management solutions.
Company Size: Approximately 9,750 global employees
Company Stage: Established enterprise with operations in more than 150 countries
ASSUMPTION: Company information is derived directly from the job posting, which mentions Pentair's global scale, employee count, and market focus.
Career Level: Mid to Senior level based on required experience (6+ years) and compensation range
Reporting Structure: Likely reports to a Director of Marketing or similar leadership within the Water Solutions segment
Team Size/Composition: Not specified, but likely collaborates with marketing, sales, product, and IT teams
Growth Opportunities: Potential for growth within digital marketing leadership, with exposure to strategic initiatives in global digital transformation
ASSUMPTION: The reporting structure is assumed based on typical organizational hierarchies in marketing departments. Growth opportunities are inferred from Pentair's global presence and the strategic nature of the position.
Office Type: Hybrid (3 days per week in-office required)
Geographic Context: Golden Valley is a suburb of Minneapolis, a growing tech hub in the Midwest with a strong manufacturing presence. Alternatively, position can be based in Brookfield, WI (Milwaukee suburb).
Work Schedule: Standard full-time schedule with 3 days in-office requirement
Regional Considerations: The Minneapolis-St. Paul area offers a high quality of life with abundant outdoor activities, though winters can be challenging. Good public transportation in urban areas, but car commuting is common to suburban locations like Golden Valley.
ASSUMPTION: The geographic insights are based on general knowledge of the Minneapolis-St. Paul and Milwaukee metropolitan areas.
Typical Process: Initial HR screening, followed by interviews with marketing leadership and potential cross-functional stakeholders, possibly including a presentation of past digital projects or case studies
Key Assessment Areas: Strategic thinking, hands-on digital expertise, SEO knowledge, ability to influence without authority, analytics capabilities, and proven experience improving conversion rates
Application Tips: Highlight measurable improvements in website performance, SEO rankings, and conversion rates from previous roles. Showcase experience with content management systems and digital analytics tools.
ATS Keywords: Digital experience, UX/UI, SEO, CMS, Adobe Analytics, conversion optimization, A/B testing, user journey mapping, content management, demand generation
ASSUMPTION: These insights are based on standard interview practices for similar digital marketing leadership roles and are not specifically mentioned in the job posting.
Content Management Systems (CMS), Adobe Analytics, SEO tools, A/B testing platforms, web analytics software, UX/UI design tools
ASSUMPTION: While Adobe Analytics is mentioned specifically, the other tools are common in digital experience management and would likely be utilized in this role based on the described responsibilities.
Company Values: Commitment to sustainability and improving lives through water solutions, as evidenced by their purpose statement about "inspiring people to move, improve and enjoy life's essential resources for happier, healthier lives"
Work Style: Collaborative, with emphasis on cross-functional partnerships and ability to influence without direct authority
Self-Assessment: Do you thrive in a hybrid work environment? Are you comfortable balancing strategic direction with hands-on execution? Do you enjoy working across departments to align initiatives? Does Pentair's focus on water solutions and sustainability resonate with your personal values?
ASSUMPTION: Cultural elements are inferred from the company description and job requirements that emphasize cross-functional collaboration and influence without authority.
The role requires balancing strategic vision with tactical execution, which can be demanding. Working in a matrix environment requires strong stakeholder management skills. The requirement to be in-office 3 days per week limits remote work flexibility. The wide scope of responsibilities (website management, SEO, UX/UI, analytics) may be challenging to balance effectively.
ASSUMPTION: These challenges are inferred based on the breadth of responsibilities described and the specific mention of working in a matrix environment.
This role combines elements of several digital marketing positions that might be separate in other organizations: Web Manager, SEO Specialist, UX Designer, and Digital Analytics Manager. The breadth suggests a more strategic position than a specialist role, but with significant hands-on requirements. Compared to pure Digital Marketing Manager roles, this position has a stronger focus on experience design and website optimization rather than paid media or social channels.
ASSUMPTION: This comparison is based on standard industry patterns for digital marketing roles.
1. Develop comprehensive user journey maps for key customer segments to identify friction points and opportunities for digital optimization
2. Lead website redesign initiatives to improve user experience and conversion rates, implementing A/B testing to validate changes
3. Create and implement an SEO strategy to improve organic visibility for Pentair's water solution products
4. Establish digital analytics dashboards to monitor KPIs and provide data-driven recommendations for continuous improvement
5. Collaborate with content teams to develop SEO-optimized content that supports customer education and lead generation
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common initiatives for similar digital marketing leadership roles.
1. What are the key performance indicators (KPIs) that will define success in this role during the first year?
2. How does the digital experience strategy integrate with the broader marketing and business objectives of the Water Solutions segment?
3. What are the current challenges in the digital customer journey that you're looking to address with this role?
4. How is the marketing team structured, and what cross-functional partners would I work with most closely?
5. What digital transformation initiatives are currently underway or planned for the near future?
6. How does Pentair balance global digital strategies with regional market needs?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
1. Research Pentair: Review their website, recent news, and annual reports to understand their business priorities and water solutions products.
2. Prepare your portfolio: Gather examples of digital experience improvements you've led, including before/after metrics when possible.
3. Optimize your resume: Include key terms like "digital experience," "SEO," "UX/UI," "conversion optimization," and "content management" to pass ATS screening.
4. Tailor your cover letter: Highlight your experience with the specific responsibilities mentioned, especially website optimization, user journey mapping, and SEO strategy.
5. Connect with Pentair employees: Reach out to current team members on LinkedIn to learn more about the company culture and digital initiatives.
6. Prepare for behavioral questions: Develop STAR method responses that showcase your ability to influence without authority and drive cross-functional collaboration.