🔹 Job Title: Digital Campaign Manager (Fixed Term Contract)
🔹 Company: Syngenta Group
🔹 Location: Lahore, Punjab, Pakistan
🔹 Job Type: Full-time, Fixed Term Contract
🔹 Category: Digital Marketing
As a Digital Campaign Manager at Syngenta Group, you will design, create, and deliver digital marketing campaigns to support the expansion and growth of Syngenta's agricultural services and products. You will collaborate with global and local teams to develop campaign design, build strategies, prepare execution plans, and evaluate results. This role is pivotal in driving Syngenta's transformation from traditional to digital marketing approaches, supporting the company's mission of solving one of humanity's most pressing challenges: growing more food with fewer resources.
ASSUMPTION: This is a mid to senior-level position based on the complexity of responsibilities and required qualifications. The role appears to be strategically important for the company's digital transformation efforts.
✅ Define, create, implement, and optimize omni-channel digital marketing campaigns focused on grower data acquisition, engagement, conversion, and loyalty
✅ Design campaign journeys for acquisition, engagement, and conversion campaigns
✅ Align digital campaigns with local marketing teams and their initiatives
✅ Define, implement, and optimize digital touchpoints per campaign using best practices
✅ Optimize paid media budget allocation
✅ Roll out local digital content strategy in collaboration with global digital content team
✅ Implement tagging and SEO/SEM for all digital campaign assets
✅ Ensure digital campaign content consistency according to brand guidelines
✅ Create campaign briefs for agencies and manage end-to-end delivery processes
✅ Set, measure, optimize, and report all campaign KPIs to optimize local digital A&P spend
✅ Drive digital marketing capability building in local teams
✅ Manage the digital marketing budget
✅ Interface with external agencies, Syngenta IT & Digital, and local Marketing & IT teams
✅ Support local and global teams with their digital marketing campaigns
✅ Enhance global digital marketing processes and adoption of platforms, channels, and tools
✅ Ensure collaboration across internal teams (Branding, Communications, Commercial Excellence, Marketing, IT/Digital) and external agencies
✅ Establish and maintain digital marketing dashboards
✅ Champion data-driven decision making
✅ Monitor KPIs to measure ROI and optimize campaigns and digital spend
✅ Support organizational transformation from traditional to digital marketing approaches
✅ Introduce innovative methodologies, new tools, and best practices from other industries
✅ Manage end-to-end digital projects to drive, validate, and embed change
✅ Build capabilities in local marketing teams
✅ Standardize processes and templates
✅ Drive implementation of marketing automation systems
✅ Leverage digital management assets across markets
Education: Master's degree or MBA preferred; Bachelor's degree acceptable
Experience: Several years of experience working with performance marketing and digital campaign management
Skills:
ASSUMPTION: While the listing mentions "many years of experience," it doesn't specify an exact number. Based on the seniority of responsibilities, I've interpreted this as requiring at least 3-5 years of relevant digital marketing experience.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Digital marketing management roles in Pakistan typically offer competitive compensation relative to the local market, especially for multinational companies like Syngenta.
ASSUMPTION: While specific compensation details are not provided, multinational companies in Pakistan typically offer competitive packages that may include health insurance, retirement benefits, and performance bonuses. Syngenta, being a global leader, likely offers compensation above the market average for similar roles in Lahore.
Industry Position: Syngenta is a global leader in agriculture, focused on innovative solutions for sustainable farming and crop protection.
Company Size: 28,000 employees globally across more than 90 countries
Company Stage: Established multinational enterprise with a substantial global footprint
ASSUMPTION: Based on the company description, Syngenta appears to be focused on innovation and digital transformation in the agricultural sector, suggesting substantial investment in digital marketing initiatives.
Career Level: Mid to Senior level
Reporting Structure: Likely reports to a Digital Marketing Director or Head of Digital
Team Size/Composition: Will collaborate with global and local marketing teams
Growth Opportunities: Potential advancement to senior digital leadership roles; opportunity to drive digital transformation in a global agricultural leader
ASSUMPTION: This role likely involves matrix reporting structures typical of global organizations, with opportunities to influence digital marketing strategy across multiple regions. The fixed-term contract suggests this could be a transformation-focused role or tied to specific initiatives with defined timelines.
Office Type: Likely in-office with possible hybrid arrangements
Geographic Context: Lahore is Pakistan's second-largest city and a growing technology hub with a developing digital ecosystem
Work Schedule: Standard full-time business hours, with potential flexibility for coordination with global teams across time zones
Regional Considerations: Working for a multinational in Pakistan often provides exposure to international business practices and global teams
ASSUMPTION: The work arrangement isn't explicitly stated, but given the collaborative nature of the role across global and local teams, it's likely to be primarily office-based with potential hybrid arrangements. Some flexibility may be needed for coordinating with global teams across different time zones.
Typical Process: For roles at this level at multinational companies in Pakistan, expect:
Key Assessment Areas:
Application Tips:
ATS Keywords: digital marketing, campaign management, paid media, SEO/SEM, data analytics, marketing automation, A/B testing, lead management, SFDC, Marketing Cloud, KPI optimization, digital transformation
ASSUMPTION: These insights are based on standard hiring practices for similar roles in multinational companies and the specific requirements listed in the job description.
Based on the job description, familiarity with these tools would be beneficial:
ASSUMPTION: While some tools like SFDC and Marketing Cloud are explicitly mentioned, others are inferred based on standard industry tools used for the described responsibilities.
Company Values: Syngenta values diversity, inclusivity, collaboration, innovation, and sustainability. The company emphasizes its mission of "growing more food with fewer resources" and solving global challenges in agriculture.
Work Style: Highly collaborative, cross-functional, and globally oriented. The role requires working across different markets and teams, suggesting adaptability and strong communication skills are essential.
Self-Assessment Questions:
ASSUMPTION: Company values are derived from the company description provided, which emphasizes collaboration, diversity, and their mission of sustainable agriculture.
ASSUMPTION: These potential challenges are inferred from the role description, particularly the emphasis on transformation from traditional to digital marketing approaches and the need to collaborate across global and local teams.
This Digital Campaign Manager role at Syngenta differs from standard digital marketing positions in several ways:
ASSUMPTION: This comparison is based on standard industry patterns for digital marketing roles and the specific requirements outlined in this job description.
Based on the responsibilities listed, someone in this role might work on:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the agricultural focus of Syngenta.
ASSUMPTION: These questions are suggested based on the role description and would help candidates understand the specific context and expectations at Syngenta.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
If you're interested in this Digital Campaign Manager role at Syngenta Group, consider these next steps:
Remember to highlight your understanding of both B2B and B2C marketing approaches, as this role requires working with both business customers and end consumers (growers).