📌 Core Information
🔹 Job Title: Digital Campaign Manager / AdOperations (m/w/d)
🔹 Company: Finanzen.net GmbH
🔹 Location: Karlsruhe, Baden-Württemberg, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with flexible working models)
🚀 Job Overview
Key aspects of this role include:
- Managing customer and advertising campaigns for Germany's leading financial portal
- Creating reports and analyzing campaign performance based on relevant KPIs
- Budget planning and control for campaigns and measures
- Serving as a bridge between customers and other stakeholders
ASSUMPTION: This role requires a strong understanding of digital marketing and advertising, as well as excellent analytical and organizational skills.
📋 Key Responsibilities
✅ Manage customer and advertising campaigns for Germany's leading financial portal
✅ Create reports and analyze campaign performance based on relevant KPIs
✅ Plan and control budgets for campaigns and measures
✅ Serve as a bridge between customers and other stakeholders
ASSUMPTION: The role involves working with various teams and stakeholders, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
Education: A completed degree in Marketing, Business Administration, or a related field
Experience: 2-3 years of experience in digital marketing and campaign management
Required Skills:
- Strong affinity for digital media and technical understanding of digital media products
- Experience with ad servers like Xandr, Google Admanager, etc.
- Proficiency in CRM systems and tools such as Advendio, Jira, Google Analytics, and MS Office
- Analytical thinking and structured work style
- Basic knowledge of HTML and JavaScript
- Excellent German and English language skills
- Team-oriented work style
- Basic knowledge of yield management
Preferred Skills:
- Experience in a similar role within the financial industry
ASSUMPTION: Candidates with experience in the financial industry may have a better understanding of the target audience and market trends.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a digital campaign manager role in Germany, the estimated salary range is €45,000 - €60,000 per year (gross).
Benefits:
- Flexible working models, including remote work opportunities
- Training and development opportunities
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees
Founded: 1998 (as part of the finanzen.net group)
Company Description:
- Finanzen.net GmbH is a leading financial information portal in Germany, offering real-time market data, news, and interactive tools
- The company operates under the umbrella of the finanzen.net group, which also includes the neobroker finanzen.net ZERO and the trading platform TraderFox
- Finanzen.net GmbH has been owned by the private equity firm Inflexion since early 2025, which aims to grow and scale the business
Company Specialties:
- Financial information and services
- Digital advertising and marketing
- Financial technology (FinTech)
Company Website: finanzen.net
ASSUMPTION: Finanzen.net GmbH is a well-established company with a strong brand in the German financial market, offering opportunities for growth and innovation.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The role reports directly to the Head of Ad Operations
Work Arrangement: On-site with flexible working models, including remote work opportunities
Growth Opportunities:
- Expanding responsibilities within the Ad Operations team
- Potential career progression into senior roles within the marketing or advertising departments
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Karlsruhe, Germany
Geographic Context:
- Karlsruhe is a mid-sized city in the southwest of Germany, known for its high quality of life and vibrant cultural scene
- The city is home to several tech and finance companies, offering a dynamic and innovative work environment
- Karlsruhe has excellent transportation links, making it easy to commute from nearby cities
Work Schedule: Standard business hours with flexible working arrangements
ASSUMPTION: The location and work environment offer a good balance between work and personal life, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- On-site interview with the hiring manager and team members
- Final interview with the Head of Ad Operations
Key Assessment Areas:
- Digital marketing and advertising expertise
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Cultural fit and motivation
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Demonstrate your understanding of the financial industry and digital marketing trends
- Prepare for behavioral and situational interview questions related to campaign management, stakeholder communication, and problem-solving
ATS Keywords: Digital Campaign Management, Ad Operations, Customer Campaigns, Advertising Campaigns, KPI Analysis, Budget Planning, Stakeholder Communication, CRM Systems, Google Analytics, MS Office, HTML, JavaScript
ASSUMPTION: The application process is competitive, and candidates should tailor their application materials to highlight their relevant skills and experience.
🛠️ Tools & Technologies
- Ad servers: Xandr, Google Admanager
- CRM systems and tools: Advendio, Jira
- Analytics tools: Google Analytics
- Office suite: MS Office
- Programming languages: HTML, JavaScript
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Collaboration and teamwork
- Customer focus and excellence
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you enjoy collaborating with others and working in a team?
ASSUMPTION: Candidates who are comfortable working in a dynamic and data-driven environment, and who enjoy collaborating with others, are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with the fast-paced and dynamic nature of the digital marketing industry
- Adapting to changes in the company's growth and restructuring plans
- Competing with other candidates for this sought-after role
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Ad Operations Specialist role in other industries
- However, the financial industry-specific context and target audience may require additional knowledge and skills
- Career progression opportunities may vary depending on the company's growth and restructuring plans
ASSUMPTION: While this role shares similarities with other digital marketing and advertising roles, the financial industry-specific context requires a unique set of skills and knowledge.
📝 Sample Projects
- Managing a large-scale advertising campaign for a major financial product launch
- Analyzing campaign performance data to optimize results and maximize ROI
- Collaborating with cross-functional teams to develop and implement a new customer acquisition strategy
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a Digital Campaign Manager / AdOperations in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Ad Operations department?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does the company approach work-life balance, and what resources are available to support employees?
- What are the company's plans for growth and expansion in the near future?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and helps you better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for the interview by researching the company and practicing common interview questions
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
