S

Digital Campaign Manager

Syngenta Group
Full-time
On-site
Karachi, Sindh, Pakistan
🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Digital Campaign Manager
🔹 Company: Syngenta Group
🔹 Location: Karachi, Sindh, Pakistan
🔹 Job Type: Full-time
🔹 Category: Digital Marketing

📌 Essential Job Details

🚀 Job Overview

Syngenta is seeking a Digital Campaign Manager to design, create, and deliver digital marketing campaigns supporting the company's agricultural products and services. This role will drive the organization's digital marketing transformation, collaborating with global and local teams to implement effective digital strategies. The position focuses on campaign management, data-driven optimization, process development, and scaling digital marketing capabilities across markets.

ASSUMPTION: Based on the job duties and requirements, this appears to be a full-time position although not explicitly stated. The job category is inferred as Digital Marketing based on the role's focus and responsibilities.

📋 Key Responsibilities

Campaign Management:

    ✅ Define, create, implement and optimize omni-channel digital marketing campaigns (B2B and B2C) for Crop Protection, Seeds, and Digital Agriculture
    ✅ Design campaign journeys for acquisition, engagement, and conversion
    ✅ Align digital campaigns with local marketing teams and their initiatives
    ✅ Optimize digital touchpoints using best practices
    ✅ Manage paid media budget allocation
    ✅ Collaborate with global digital content team on local content strategy
    ✅ Implement tagging and SEO/SEM for campaign assets
    ✅ Ensure brand guideline compliance across all digital campaign content
    ✅ Create digital campaign briefs for agencies
    ✅ Set, measure, optimize and report campaign KPIs
    ✅ Drive digital marketing capability building in local teams
    ✅ Manage digital marketing budget
    ✅ Interface with external agencies, Syngenta IT & Digital, and local Marketing & IT teams

Processes and Support:

    ✅ Support local and global teams with digital marketing campaigns
    ✅ Improve global digital marketing processes and adoption of platforms
    ✅ Facilitate collaboration across internal teams and external agencies

Data-Driven Optimization:

    ✅ Establish and maintain digital marketing dashboards
    ✅ Champion data-driven decision making
    ✅ Lead consistent use of KPIs to measure ROI and optimize campaigns

Transformation and Scaling:

    ✅ Support organizational shift from traditional to digital marketing approaches
    ✅ Introduce innovative methodologies and tools
    ✅ Scale digital marketing capabilities globally
    ✅ Standardize processes and templates
    ✅ Drive implementation of marketing automation systems

🎯 Required Qualifications

Education: Master's degree or MBA / Bachelor degree

Experience: Multiple years of experience with performance marketing and digital campaigns

Skills:

    • Strong understanding of digital marketing (campaigns, owned, earned, paid and social media)
    • Ability to understand markets and customer behavior (B2B and B2B2C)
    • Advanced knowledge of Paid Media (Google Ads, Meta, Twitter, Programmatic)
    • Expertise in growing social media followings and engagement
    • Experience with digital personalization, A/B testing, and lead management
    • Experience with marketing technologies (e.g., SFDC & Marketing Cloud)
    • KPI setting, measuring, and campaign optimization across digital touchpoints
    • Excellent project management skills
    • Strong team collaboration abilities
    • Influencing skills and results orientation
    • Problem-solving with attention to detail
    • Structured and analytical thinking
    • Proficiency in English
    • Entrepreneurial mindset

Preferred: Knowledge of digital agriculture

ASSUMPTION: While the listing doesn't specify years of experience, the phrase "will have many years of experience" and the advanced nature of the responsibilities suggest this is a mid to senior-level position requiring at least 5+ years of relevant digital marketing experience.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Digital marketing management roles at multinational corporations in Pakistan typically offer competitive compensation packages compared to local market rates.

ASSUMPTION: While specific compensation details aren't provided, Syngenta is a global leader in agriculture with 28,000 employees worldwide, suggesting a competitive compensation package aligned with multinational standards in Pakistan.

📌 Applicant Insights

🔍 Company Context

Industry Position: Syngenta is a global leader in agriculture, focused on innovation and sustainable farming solutions.

Company Size: 28,000+ employees worldwide operating in more than 90 countries.

Company Stage: Established multinational enterprise with a strong market presence.

ASSUMPTION: Information about Syngenta's position and size comes directly from the job description. The company stage is inferred based on its global presence and established market position.

📊 Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Likely reports to a Digital Marketing Director or Head of Marketing

Team Size/Composition: Part of the Digital Marketing organization working with global product marketing teams

Growth Opportunities: Potential for advancement into senior digital strategy or marketing leadership roles

ASSUMPTION: The career level is inferred from the required expertise and responsibilities. Reporting structure and growth opportunities are assumed based on typical organizational structures in multinational companies. Team composition information comes from the job description's mention of working alongside global product marketing teams.

🌍 Location & Work Environment

Office Type: Likely in-office or hybrid

Geographic Context: Karachi is Pakistan's largest city and commercial hub with a growing digital ecosystem

Work Schedule: Standard full-time business hours

Regional Considerations: Role involves collaboration with global teams across different time zones

ASSUMPTION: Work arrangement is inferred based on the collaborative nature of the role and the absence of remote work mentions. The global nature of Syngenta suggests cross-time zone collaboration which may occasionally require flexibility in working hours.

💼 Interview & Application Insights

Typical Process: Initial screening, technical/case interview focusing on digital marketing expertise, panel interview with stakeholders

Key Assessment Areas: Digital marketing knowledge, campaign management experience, analytical abilities, cross-functional collaboration skills

Application Tips: Highlight experience with similar omni-channel campaigns, showcase measurable results from past marketing initiatives, and demonstrate knowledge of agricultural markets if possible

ATS Keywords: digital marketing, campaign management, paid media, SEO/SEM, marketing automation, KPI optimization, B2B marketing, lead generation, social media marketing, data analytics

ASSUMPTION: These insights are based on standard interview practices for similar roles in multinational companies and the specific skills emphasized in the job description.

🛠️ Tools & Technologies

    • Salesforce & Marketing Cloud
    • Google Ads/Analytics
    • Meta Ads Manager
    • Twitter Ads
    • Programmatic advertising platforms
    • SEO/SEM tools
    • A/B testing platforms
    • Marketing automation systems
    • Digital analytics and reporting tools
    • Content management systems

ASSUMPTION: These tools are either explicitly mentioned or strongly implied based on the responsibilities involving paid media management, analytics, and marketing automation. Additional tools represent industry-standard technology for the described responsibilities.

👔 Cultural Fit Considerations

Company Values: Innovation, sustainability, collaboration, and diversity

Work Style: Collaborative, cross-functional, data-driven, with a change-management mindset

Self-Assessment:

    • Are you comfortable working in a global, cross-functional environment?
    • Do you thrive in transformative environments where you need to evangelize digital approaches?
    • Are you able to balance strategic thinking with hands-on implementation?
    • Can you effectively influence stakeholders without direct authority?

ASSUMPTION: Company values are inferred from the company description mentioning diversity, collaboration, and sustainability focus. Work style is based on the collaborative nature of the role described and the focus on transformation.

⚠️ Potential Challenges

    • Driving digital transformation in an industry that has traditionally relied on conventional marketing approaches
    • Balancing global strategies with local market needs across diverse regions
    • Managing multiple stakeholders across different business units (Crop Protection, Seeds, Digital Ag)
    • Building digital capabilities in teams with varying levels of digital maturity
    • Coordinating across time zones with global and local teams

ASSUMPTION: These challenges are inferred from the job description's emphasis on transformation, global-local alignment, and the need to build capabilities. The agricultural sector has traditionally been slower to adopt digital marketing compared to other industries.

📈 Similar Roles Comparison

This Digital Campaign Manager role differs from standard digital marketing positions by combining:

    • Stronger focus on transformation and capability building than typical campaign management roles
    • Broader scope across multiple business units compared to specialized digital marketers
    • More emphasis on global-local coordination than purely local digital marketing roles
    • Greater focus on agricultural sector-specific digital marketing compared to general digital marketing positions

ASSUMPTION: This comparison is based on standard industry patterns for digital marketing roles and the specific emphases in this job description.

📝 Sample Projects

    • Developing and executing a paid media campaign to acquire grower data across multiple markets
    • Creating standardized digital campaign templates for global product launches that can be localized
    • Building a comprehensive digital marketing dashboard to measure campaign performance across channels
    • Designing and implementing a digital marketing capability development program for local marketing teams
    • Optimizing the lead management process to improve conversion rates from digital campaigns

ASSUMPTION: These sample projects are based directly on the responsibilities outlined in the job description and represent typical initiatives for this type of role.

❓ Key Questions to Ask During Interview

    • How does the digital marketing strategy integrate with Syngenta's overall business objectives in the agricultural sector?
    • What is the current digital marketing maturity level across the different regions I would be supporting?
    • What are the biggest challenges you've faced in implementing digital marketing approaches in agricultural markets?
    • How does Syngenta measure success for digital marketing campaigns in the agricultural sector?
    • What does the collaboration model look like between global and local teams for digital marketing initiatives?
    • What resources and support are available for driving digital transformation initiatives?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews. They focus on understanding the current state of digital marketing at Syngenta and challenges specific to the agricultural sector.

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

If you're interested in this opportunity:

    1. Update your resume to highlight relevant digital marketing campaign experience and measurable results
    2. Optimize your application by incorporating key terms like "digital marketing," "campaign management," "paid media," and "analytics"
    3. Prepare a portfolio or case studies showcasing your most successful digital marketing campaigns
    4. Research Syngenta's agricultural products and digital initiatives to demonstrate industry knowledge
    5. Connect with current Syngenta employees on LinkedIn to gain insights about the company culture
    6. Prepare examples demonstrating your ability to work across global teams and drive digital transformation
Apply now
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