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Digital & B2B Marketing Manager (f/m/x)

Seven Senders
Full-time
On-site
Berlin, Berlin, Germany
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Digital & B2B Marketing Manager (f/m/x)
๐Ÿ”น Company: Seven Senders
๐Ÿ”น Location: Berlin, Berlin, Germany
๐Ÿ”น Job Type: Full-time
๐Ÿ”น Category: Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

Seven Senders is seeking a Digital & B2B Marketing Manager to optimize their digital presence, create compelling content, and drive B2B marketing initiatives. This role is crucial in enhancing the company's online performance while supporting sales through strategic marketing activities. As part of the marketing team, you'll be responsible for website management, SEO implementation, content creation, email marketing, and event organization to advance Seven Senders' position as Europe's leading cross-border parcel delivery platform.

ASSUMPTION: This is a full-time position based on the comprehensive scope of responsibilities and the company's description of its working model. The job category is assumed to be Marketing based on the role title and responsibilities.


๐Ÿ“‹ Key Responsibilities

โœ… Optimize, update, and oversee websites (using WordPress) to ensure exceptional user experience and growth
โœ… Implement SEO best practices and monitor performance using tools like Google Analytics and Ahrefs
โœ… Develop engaging landing pages and create short-form online content
โœ… Collaborate with sales to create email marketing campaigns and personalized initiatives
โœ… Support customer funnel and convert prospects through targeted marketing efforts
โœ… Organize and execute industry fairs and events to engage stakeholders effectively


๐ŸŽฏ Required Qualifications

Education: Not specified
Experience: Experience in managing websites (ideally in B2B or SaaS environments)
Skills:

  • Proficiency in Google Analytics and Google Search Console
  • Experience with SEO tools like Ahrefs
  • Familiarity with content management systems such as WordPress
  • Knowledge of CRM systems like Hubspot and Salesforce
  • Previous involvement in sales campaigns and event organization
  • Fluency in German (C2) and English (C1/C2)
  • French language skills (beneficial but not required)

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified
Benefits:

  • Flexible & hybrid work model (office at Alexanderplatz)
  • Option to work remotely from almost anywhere for up to 2 months per year
  • Corporate benefits platform
  • German & English language courses
  • Climate-neutral initiatives ("Mission Zero")
  • Regular team events, BBQs, and company-wide celebrations

Industry Comparison: Not specified

ASSUMPTION: Based on the location (Berlin) and the seniority level, this type of marketing role would typically offer a competitive salary within the German tech industry, but exact figures are not provided in the listing.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Seven Senders is described as "the leading platform for cross-border parcel delivery in Europe," connecting e-commerce companies with Europe's premier local carriers to facilitate international shipping.
Company Size: Over 220 professionals
Company Stage: Growth-stage company founded in 2015, now serving major clients such as ASOS, Shop Apotheke, and Tamaris


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Part of the marketing team, exact size not specified
Growth Opportunities: Not explicitly stated, but the company appears to be in a growth phase, suggesting potential for career advancement

ASSUMPTION: This appears to be a mid to senior-level position based on the breadth of responsibilities and required experience with multiple marketing tools and channels. The role likely involves both strategic planning and hands-on execution of marketing initiatives.


๐ŸŒ Location & Work Environment

Office Type: Hybrid working model with flexible remote-office setup
Geographic Context: Located at Alexanderplatz in Berlin, a central and vibrant area in Germany's capital city, known as a major tech hub in Europe
Work Schedule: Flexible working hours
Regional Considerations: Berlin is known for its international atmosphere and strong startup ecosystem, with a relatively affordable cost of living compared to other European tech hubs

ASSUMPTION: The company culture appears to value work-life balance and flexibility given the hybrid work model and option to work from anywhere for up to 2 months per year.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For B2B marketing roles at European tech companies, interview processes typically include initial screening, marketing-specific assessment (possibly a task or case study), and interviews with the marketing team and potentially cross-functional stakeholders from sales.

Key Assessment Areas:

  • Digital marketing expertise (SEO, website management, analytics)
  • B2B marketing experience, particularly in tech or logistics
  • Content creation abilities
  • Event organization experience
  • Communication skills in both German and English

Application Tips:

  • Highlight metrics and results from previous digital marketing initiatives
  • Showcase examples of content creation and website optimization
  • Emphasize experience with the mentioned tools (WordPress, Google Analytics, Ahrefs, Hubspot, Salesforce)
  • Demonstrate understanding of B2B marketing funnels and sales enablement

ATS Keywords: Digital Marketing, B2B Marketing, SEO, WordPress, Google Analytics, Content Creation, Event Management, Email Marketing, Hubspot, Salesforce, German, English

ASSUMPTION: These insights are based on standard practices for similar roles in the European tech industry and may vary for Seven Senders specifically.


๐Ÿ› ๏ธ Tools & Technologies

Tools explicitly mentioned in the job description:

  • WordPress (CMS)
  • Google Analytics
  • Google Search Console
  • Ahrefs (SEO)
  • Hubspot (CRM/Marketing)
  • Salesforce (CRM)

ASSUMPTION: Based on standard industry practices for similar roles, the position likely also involves experience with:

  • Email marketing platforms
  • Social media management tools
  • Content creation software
  • Event management systems
  • Data visualization tools

๐Ÿ‘” Cultural Fit Considerations

Company Values: Based on the job description, Seven Senders appears to value:

  • Innovation in logistics and e-commerce
  • Sustainability (through their "Mission Zero" climate initiatives)
  • Collaboration and community ("vibrant culture & community")
  • Work-life balance (flexible working arrangements)
  • Diversity and inclusion (inclusive hiring practices and gender-neutral job titling)
  • Data-driven approach ("data-driven and efficient working approach")

Work Style: The company describes itself as embodying collaboration with a "no-fuss results focus" and a "data-driven and efficient working approach."

Self-Assessment:

  • Are you comfortable in a dynamic, growth-oriented environment?
  • Do you thrive in roles that blend strategic thinking with hands-on execution?
  • Can you effectively bridge the gap between marketing and sales?
  • Are you passionate about digital optimization and measurable results?
  • Do you enjoy a collaborative yet results-focused culture?

ASSUMPTION: The cultural elements are inferred from the company description which mentions a "vibrant culture & community" and describes their working approach as collaborative, open, and results-focused.


โš ๏ธ Potential Challenges

Based on the job description, potential challenges in this role might include:

  • Balancing multiple responsibilities across digital marketing, content creation, and event organization
  • Meeting the expectations of a "leading platform" in a competitive European market
  • Coordinating with sales teams to create effective marketing initiatives that drive conversions
  • Maintaining high-level performance in both German and English content creation
  • Adapting marketing strategies to different European markets with varying preferences and regulations

ASSUMPTION: These challenges are inferred from the breadth of responsibilities and the company's position as a growing cross-border logistics platform serving multiple European markets.


๐Ÿ“ˆ Similar Roles Comparison

This Digital & B2B Marketing Manager role at Seven Senders combines several functions that might be separated in larger organizations:

  • SEO Manager: This role includes significant SEO responsibilities, but extends beyond pure search optimization
  • Content Marketing Manager: Content creation is a key component, but this role also encompasses website management and event organization
  • Marketing Operations Manager: The role involves sales enablement and funnel optimization typical of operations roles, alongside more creative aspects
  • Event Marketing Manager: Event organization is included, but as one part of a broader marketing responsibility

ASSUMPTION: This comparison is based on standard industry patterns for marketing roles. The position at Seven Senders appears to be a versatile marketing role requiring both technical and creative skills.


๐Ÿ“ Sample Projects

Based on the responsibilities listed, someone in this role might work on projects such as:

  • Conducting a comprehensive SEO audit of the company website and implementing improvements to increase organic traffic
  • Designing and launching new landing pages for specific service offerings or European markets
  • Creating and executing an email nurture campaign to convert leads generated at industry events
  • Planning and managing the company's presence at a major European e-commerce or logistics trade show
  • Developing country-specific content to support expansion into new European markets
  • Setting up improved analytics tracking to better measure marketing performance and ROI

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and Seven Senders' focus on cross-border e-commerce logistics.


โ“ Key Questions to Ask During Interview

  • How do you measure success for the digital marketing initiatives at Seven Senders?
  • What are the primary growth markets for Seven Senders currently, and how does marketing support expansion into these areas?
  • How closely does the marketing team collaborate with the sales department on lead generation and conversion strategies?
  • What are the biggest challenges Seven Senders faces in communicating its value proposition to potential clients?
  • How does the company's "Mission Zero" sustainability initiative integrate with its marketing strategy?
  • What marketing technologies or capabilities is the team looking to develop or enhance in the coming year?

ASSUMPTION: These questions are suggested based on the role type and company information provided, and may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

If you're interested in applying for this Digital & B2B Marketing Manager position at Seven Senders, consider these steps:

  1. Tailor your resume: Highlight your experience with the specific tools mentioned (WordPress, Google Analytics, Ahrefs, Hubspot, Salesforce) and include relevant keywords to pass ATS screening.
  2. Prepare a portfolio: Gather examples of your digital marketing work, particularly website optimizations, SEO improvements, and content creation.
  3. Research the company: Learn more about Seven Senders' platform, their client base (which includes ASOS, Shop Apotheke, and Tamaris), and their position in the European logistics market.
  4. Demonstrate language skills: Prepare to showcase your German (C2) and English (C1/C2) abilities, potentially with examples of content you've created in both languages.
  5. Quantify your achievements: For the interview, prepare specific metrics and results from your previous digital marketing initiatives to demonstrate your impact.
  6. Prepare questions: Use the suggested interview questions as a starting point, but develop questions specific to your interests and career goals.