S

Digital & B2B Marketing Manager (f/m/x)

Seven Senders
Full-time
On-site
Berlin, Berlin, Germany
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Digital & B2B Marketing Manager (f/m/x)

๐Ÿ”น Company: Seven Senders

๐Ÿ”น Location: Berlin, Berlin, Germany

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

Seven Senders is seeking a Digital & B2B Marketing Manager to elevate their digital and B2B marketing strategies. This role will focus on website optimization, content creation, sales enablement, and event organization to support the company's growth in the cross-border parcel delivery sector. As the key marketing professional, you'll bridge digital performance with traditional B2B marketing tactics to drive measurable business results.

ASSUMPTION: The role is full-time based on the comprehensive responsibilities and benefits package described. The marketing category is inferred from the job title and responsibilities outlined.


๐Ÿ“‹ Key Responsibilities

  • โœ… Optimize, update, and oversee websites using WordPress to ensure exceptional user experience and growth
  • โœ… Implement SEO best practices and monitor performance using tools like Google Analytics and Ahrefs
  • โœ… Develop engaging landing pages and create short-form online content
  • โœ… Collaborate with sales to create email marketing campaigns and personalized initiatives
  • โœ… Support customer funnel optimization and convert prospects through marketing initiatives
  • โœ… Organize and execute trade fairs and events to engage stakeholders effectively

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: Experience in managing websites (ideally in B2B or SaaS)

Skills:

  • Proficiency in Google Analytics and Google Search Console
  • Knowledge of SEO tools like Ahrefs
  • Experience with content management systems (particularly WordPress)
  • Familiarity with CRM systems like Hubspot and Salesforce
  • Previous involvement in sales campaigns and event organization
  • Fluency in German (C2) and English (C1/C2)
  • French language skills (considered a plus)

ASSUMPTION: While no specific education level is mentioned, roles of this nature typically require a bachelor's degree in Marketing, Digital Communications, or a related field. This is not explicitly stated, so applicants from various educational backgrounds may be considered if they have the required skills.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Flexible & hybrid work arrangement
  • Option to work from anywhere for up to 2 months per year
  • Corporate benefits platform
  • German & English language courses
  • Climate-neutral initiatives ("Mission Zero")
  • Regular team events, BBQs, and company-wide celebrations

Industry Comparison: Not specified

ASSUMPTION: Digital Marketing Manager roles in Berlin typically range from โ‚ฌ45,000-โ‚ฌ65,000 annually depending on experience, with B2B specialists often commanding higher salaries within this range. This estimate is based on current market conditions for similar roles in Berlin's tech sector.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Seven Senders is the leading platform for cross-border parcel delivery in Europe, connecting e-commerce companies with premier local carriers.

Company Size: Over 220 professionals

Company Stage: Growth-stage company founded in 2015, now serving major clients like ASOS, Shop Apotheke, and Tamaris

ASSUMPTION: Based on the company description, employee count, and client portfolio, Seven Senders appears to be in a strong growth phase with established market presence rather than an early-stage startup.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: Not specified

ASSUMPTION: This appears to be a mid to senior-level position based on the breadth of responsibilities and required experience in managing websites and marketing campaigns. The role likely reports to a Marketing Director or Head of Marketing, but this is not explicitly stated in the listing.


๐ŸŒ Location & Work Environment

Office Type: Hybrid (flexible remote-office setup)

Geographic Context: Berlin is Germany's startup capital and a major European tech hub with a vibrant international community. The office is located at Alexanderplatz, a central and well-connected area of Berlin.

Work Schedule: Flexible working hours mentioned

Regional Considerations: Berlin offers an affordable cost of living compared to other European tech hubs like London or Paris, with a strong focus on work-life balance.

ASSUMPTION: The company appears to embrace modern work practices with significant flexibility, which aligns with Berlin's tech sector culture.


๐Ÿ’ผ Interview & Application Insights

Typical Process: Marketing roles at technology companies typically involve a screening call, portfolio review, practical assessment/case study, and interviews with the marketing team and cross-functional stakeholders.

Key Assessment Areas: Digital marketing expertise, SEO knowledge, content creation skills, B2B marketing experience, event planning capabilities, and language proficiency.

Application Tips: Highlight specific website optimization achievements, SEO improvements, content creation examples, and event ROI. Showcase both technical digital marketing skills and traditional B2B marketing experience.

ATS Keywords: Digital marketing, B2B marketing, WordPress, SEO, Google Analytics, Ahrefs, Hubspot, Salesforce, email campaigns, event management, landing pages, content creation

ASSUMPTION: These insights are based on standard practices for marketing roles in tech companies and the specific requirements mentioned in the job listing.


๐Ÿ› ๏ธ Tools & Technologies

  • Content Management Systems: WordPress
  • Analytics: Google Analytics, Google Search Console
  • SEO: Ahrefs
  • CRM: Hubspot, Salesforce
  • Email Marketing: Not specifically mentioned but likely part of the role

ASSUMPTION: As this is a digital marketing role, familiarity with other standard marketing tools like social media management platforms, project management software, and design tools would likely be beneficial though not explicitly mentioned.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Collaboration, open communication ("open doors"), results-focused approach, data-driven decision making, efficiency, sustainability ("Mission Zero"), inclusivity, and diversity.

Work Style: Fast-paced, collaborative, data-driven, with a balance of independent and team-based work.

Self-Assessment: Candidates should consider if they thrive in dynamic environments, enjoy balancing digital marketing with traditional B2B initiatives, and are comfortable with a hybrid work model.

ASSUMPTION: The company culture values appear to combine German efficiency with startup energy, based on the description of being "data-driven" while also emphasizing celebrations and team events.


โš ๏ธ Potential Challenges

The role requires balancing multiple marketing disciplines (digital optimization, content creation, event planning, sales enablement) which may be demanding for some candidates. Working in a fast-growing company may involve adapting to evolving priorities. The position requires high-level language proficiency in both German (C2) and English (C1/C2), which limits the potential applicant pool.

ASSUMPTION: These challenges are inferred from the broad scope of responsibilities and the company's growth trajectory.


๐Ÿ“ˆ Similar Roles Comparison

This role combines elements of several specialized positions: Digital Marketing Manager (website optimization, SEO), Content Marketing Manager (landing pages, content creation), and Field Marketing Manager (events, sales enablement). While many marketing roles specialize in either digital or traditional B2B tactics, this position requires expertise across both domains, making it somewhat broader than similar titled positions at larger enterprises.

ASSUMPTION: This comparison is based on standard marketing role structures in the tech industry.


๐Ÿ“ Sample Projects

  • Conducting a comprehensive SEO audit and implementing improvements to increase organic traffic to the company website
  • Creating targeted landing pages for specific European markets to support expansion of the delivery network
  • Developing and executing an email nurture campaign for prospects identified at industry trade shows
  • Planning and managing the company's presence at a major European e-commerce exhibition
  • Collaborating with sales to create personalized content for key accounts in the e-commerce sector

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and the company's focus on European cross-border delivery.


โ“ Key Questions to Ask During Interview

  1. How does the marketing team collaborate with sales to support the customer acquisition and retention process?
  2. What are the key performance indicators you use to measure success for this role?
  3. How does Seven Senders' marketing approach differ across various European markets?
  4. What are the most significant marketing challenges facing the company as you continue to expand across Europe?
  5. How does the "Mission Zero" sustainability initiative integrate with the company's marketing strategy?
  6. Could you share more about the marketing team structure and how this role interfaces with other departments?

ASSUMPTION: These questions are suggested based on the role type and company information provided, and may need adaptation based on specific interview contexts.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Update your resume to highlight experience with WordPress, SEO tools, and event organization
  2. Ensure your application showcases both digital marketing metrics and B2B marketing achievements
  3. Prepare a portfolio of past work including website optimizations, content samples, and campaign results
  4. Research Seven Senders' clients and European delivery market to understand business context
  5. Highlight language skills prominently, especially German and English proficiency
  6. Include keywords from the job description to ensure your application passes ATS screening
  7. Prepare to discuss how your marketing approach can support a B2B logistics platform specifically