S

Dev Marketing - Senior Community Marketing Manager

Salesforce
Full-time
On-site
Chicago, Illinois, United States
๐Ÿ“ฑ Social Media Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Dev Marketing - Senior Community Marketing Manager

๐Ÿ”น Company: Salesforce

๐Ÿ”น Location: Chicago, Illinois, United States

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐Ÿ“ฑ Social Media Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

Salesforce, the Customer Company, is seeking a passionate, creative, and experienced community marketing manager to deliver world-class marketing programs for Slack Developers. In this role, you will be responsible for supporting the Slack Community program, which brings Slack developers, super users, and enthusiasts together to empower their success. You will also manage Salesforce's presence at community events around the world, making this a multi-functional and hands-on opportunity for a real 360-degree marketer.

๐Ÿ“‹ Key Responsibilities

  • Manage the operations of the Slack Community, including support for the Slack Community Workspace, Trailblazer forums, Reddit, Bevy, Stripe, and more.
  • Analyze and provide insights for the community by tracking KPIs and preparing regular reports.
  • Manage and execute Slack's presence at community conferences and key developer events, partnering with the Salesforce community team and community leaders, including on-site event support.
  • Own the Slack hackathon strategy and execution.
  • Partner with the Salesforce community team to implement best practices and processes for Slack Community operations.

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 5+ years of experience in marketing roles such as Community Marketing or Developer Marketing

Skills:

  • Deep understanding of the developer community and experience working with community leaders
  • Strong verbal and written communication skills
  • Passion for Slack, the product
  • Relentless focus on the needs of the customer
  • Results-driven: deep sense of accountability and the ability to drive large projects from start to finish
  • Experience working with cross-functional teams to plan and execute community activities
  • High energy and focus on making a positive impact
  • Ability to work well under pressure and manage multiple tasks simultaneously
  • Strong organizational and analytical skills
  • Experience using and building with Tableau
  • Ability to travel to support community events globally

๐Ÿ’ฐ Compensation & Benefits

Salary Range: For Illinois based roles, the base salary hiring range for this position is $155,400 to $213,800.

Benefits: Not specified

Industry Comparison: This salary range appears to be competitive for a senior-level community marketing role in the technology industry in the Chicago area.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Salesforce is a leading customer relationship management (CRM) software company, providing cloud-based solutions to businesses across various industries.

Company Size: Salesforce is a large, publicly-traded enterprise software company with a global presence.

Company Stage: Salesforce is an established, growth-stage technology company.

๐Ÿ“Š Role Analysis

Career Level: Senior

Reporting Structure: The Senior Community Marketing Manager will likely report to a marketing or community team leader.

Team Size/Composition: The Slack community team is likely a cross-functional group of marketers, developers, and community managers.

Growth Opportunities: This role offers the opportunity to develop expertise in developer and community marketing, with potential for advancement within the Salesforce marketing organization.

๐ŸŒ Location & Work Environment

Office Type: The job is based in Chicago, Illinois, with the possibility of travel to support community events globally.

Geographic Context: Chicago is a major technology hub in the Midwest region of the United States, with a relatively high cost of living compared to the national average.

Work Schedule: The work schedule for this full-time role is likely standard for the industry, with some flexibility to accommodate community events and projects.

Regional Considerations: The Chicago-based location may appeal to candidates seeking a Midwest work-life balance, with access to a diverse, thriving technology community.

๐Ÿ’ผ Interview & Application Insights

Typical Process: The interview process for this role may include a phone or video screening, followed by in-person or virtual interviews with the hiring manager, team members, and potentially cross-functional stakeholders.

Key Assessment Areas: Employers will likely evaluate candidates' community management experience, marketing skills, ability to work collaboratively, and passion for the Slack product and developer community.

Application Tips: Applicants should highlight their proven track record in community marketing, strong communication skills, and enthusiasm for empowering developers and community members.

ATS Keywords: Relevant keywords to include in application materials may include: "community marketing," "developer marketing," "Slack," "Salesforce," "event management," "data analysis," and "cross-functional collaboration."

๐Ÿ› ๏ธ Tools & Technologies

  • Slack
  • Trailblazer forums
  • Reddit
  • Bevy
  • Stripe
  • Tableau

๐Ÿ‘” Cultural Fit Considerations

Company Values: Salesforce is known for its commitment to ethical business practices, environmental sustainability, and employee well-being, as reflected in its "Ohana" (family) culture.

Work Style: The ideal candidate for this role will thrive in a fast-paced, collaborative environment, demonstrating a solutions-oriented mindset and the ability to multi-task effectively.

Self-Assessment: Applicants should consider whether they are passionate about empowering developers, enjoy working with community leaders, and are excited by the prospect of driving high-impact marketing initiatives.

โš ๏ธ Potential Challenges

The Senior Community Marketing Manager role may involve managing a wide range of responsibilities, from community operations to event planning and execution. Candidates should be prepared to work under pressure and juggle multiple priorities simultaneously to deliver successful outcomes.

๐Ÿ“ˆ Similar Roles Comparison

This Senior Community Marketing Manager role is similar to other senior-level community or developer marketing positions in the technology industry, with a focus on engaging and empowering a specific user or partner group. However, the unique Salesforce and Slack ecosystem context sets this role apart, requiring a deep understanding of the developer community and the ability to work closely with cross-functional teams.

๐Ÿ“ Sample Projects

  • Developing and executing a comprehensive content strategy for the Slack Developer Community, including blog posts, webinars, and social media engagement.
  • Organizing and leading a successful Slack-focused hackathon event, complete with developer workshops, networking opportunities, and product showcases.
  • Analyzing community engagement metrics and user feedback to identify areas for improvement and inform future marketing initiatives.
  • Collaborating with the Salesforce community team to create seamless touchpoints and resources for Slack developers within the broader Trailblazer ecosystem.

โ“ Key Questions to Ask During Interview

  • How does the Slack Developer Community currently contribute to Salesforce's overall business objectives, and what are the key goals for this role in driving that impact?
  • Can you provide examples of successful community marketing campaigns or events that the team has executed in the past, and what insights were gained from those experiences?
  • What cross-functional partnerships are critical for this role, and how do you envision the Senior Community Marketing Manager collaborating with those teams?
  • How does Salesforce measure the success of its community marketing efforts, and what KPIs or metrics will be most important for evaluating performance in this position?

๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

๐Ÿ“Œ Next Steps for Applicants

To pursue this opportunity effectively, applicants should carefully review the job description and required qualifications, then tailor their resume and cover letter to highlight their relevant experience and skills. When applying, be sure to include relevant keywords identified in the "ATS Keywords" section to optimize the application for applicant tracking systems.

Applicants should also prepare thoughtful questions to ask during the interview process, drawing from the "Key Questions to Ask" section, to demonstrate their genuine interest and fit for the role. Finally, be ready to discuss your passion for the Slack product and developer community, as well as your ability to collaborate cross-functionally and deliver high-impact marketing initiatives.