📌 Core Information
🔹 Job Title: Demand Generation, Manager/Associate Manager (Bangkok based, Relocation provided)
🔹 Company: Agoda
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Relocation provided)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing demand generation strategies to achieve revenue objectives
- Managing end-to-end campaign execution across multiple channels
- Collaborating with cross-functional teams to align campaigns with broader business objectives
- Creating and managing marketing collateral, including white papers, case studies, and sales enablement materials
- Executing digital audience development campaigns to build awareness, drive traffic, and grow Agoda’s database
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have experience in demand generation, performance marketing, or a related field, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Develop and implement demand generation strategies to achieve revenue objectives, including email marketing, SEO, social media, webinars, and content marketing
✅ Manage end-to-end campaign execution, including copywriting, design coordination, and analytics
✅ Collaborate with cross-functional teams (product, BD, and product marketing) to align campaigns with broader business objectives
✅ Create and manage marketing collateral, including white papers, case studies, infographics, and sales enablement materials
✅ Execute digital audience development campaigns to build awareness, drive traffic, and grow Agoda’s database
✅ Scale growth across social media platforms, focusing on targeted, engaged audiences
✅ Monitor and optimize campaign performance using analytics tools like Google Analytics, Tableau, and CRM platforms
✅ Stay updated on industry trends, new technologies, and emerging distribution channels to innovate demand generation efforts
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and continuous optimization. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and adaptable to changing priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a relevant field
Experience: 4+ years of experience in demand generation, performance marketing, or a related field, ideally in travel or e-commerce
Required Skills:
- Proficiency in marketing automation platforms (e.g., Hubspot, Salesforce) and analytics tools (e.g., Tableau)
- Hands-on experience with paid digital campaigns, SEO/SEM, and audience development strategies
- Strong project management skills with the ability to prioritize, meet deadlines, and manage multiple tasks
- Excellent written and verbal communication skills, with experience in creating compelling marketing content
- Self-motivated, adaptable, and capable of executing strategies for diverse audiences and products
Preferred Skills:
- Knowledge of webinar platforms and content management systems
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio can also demonstrate the required skills for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-level marketing roles in Bangkok, the estimated salary range for this position is 1,200,000 - 1,800,000 THB per year. This range may vary depending on the candidate's experience and skills.
Benefits:
- Relocation package for non-Bangkok residents
- Competitive health, dental, and vision insurance
- Retirement savings plan with company matching
- Generous time-off policies, including vacation, sick leave, and public holidays
- Employee discounts on Agoda bookings and other perks
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work as needed)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Agoda is a global online travel booking platform focused on accommodations, flights, and more. It operates in the competitive and dynamic travel industry, connecting travelers with a global network of accommodation providers and other travel services.
Company Size: Agoda is a mid-sized company with approximately 7,100 employees representing 95+ nationalities in 27 markets. This size allows for a diverse and international work environment while maintaining a strong company culture.
Founded: Agoda was founded in 2005 in Thailand and is now part of Booking Holdings, a publicly-traded company.
Company Description:
- Agoda builds and deploys cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more.
- The company fosters a work environment rich in diversity, creativity, and collaboration, with a culture of experimentation and ownership.
- Agoda's purpose is to bridge the world through travel, believing that travel allows people to enjoy, learn, and experience more of the amazing world we live in.
Company Specialties:
- Online travel booking platform
- Accommodation reservations
- Flight bookings
- Travel activities and experiences
- Travel technology and innovation
Company Website: Agoda.com
ASSUMPTION: Agoda's focus on technology and innovation, combined with its global presence, creates a unique work environment that attracts and retains top talent in the travel industry.
📊 Role Analysis
Career Level: This role is a mid-level position, typically suited for candidates with 2-5 years of experience in demand generation or a related field.
Reporting Structure: The Demand Generation Manager/Associate Manager will report directly to the Head of B2B Marketing or a similar role within the marketing department.
Work Arrangement: This is an on-site role based in Bangkok, with a relocation package provided for non-residents. The role may also require occasional travel to other Agoda offices or industry events.
Growth Opportunities:
- Progression to a senior-level role within the B2B marketing team or other marketing departments
- Expansion into related roles, such as product marketing or business development, as the company grows and evolves
- Potential opportunities to work on international projects or relocate to other Agoda offices worldwide
ASSUMPTION: Agoda's global presence and diverse business units offer numerous growth opportunities for motivated and talented employees.
🌍 Location & Work Environment
Office Type: Agoda's Bangkok office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 20 Cecil Street, #1401, GSH Plaza, Singapore 049705, SG (Headquarters); Bangkok, TH; 50 Bridge St, Sydney, NSW 2000, AU; and other global offices
Geographic Context:
- Bangkok is a vibrant, multicultural city with a thriving food scene, rich history, and numerous attractions
- The city offers a mix of modern urban living and traditional Thai culture, with a cost of living that is generally lower than other major Asian cities
- Bangkok is well-connected by public transportation, with an extensive network of buses, skytrains, and taxis
Work Schedule: The typical work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work as needed. Agoda offers a hybrid work arrangement, allowing employees to work from home up to two days per week.
ASSUMPTION: Agoda's Bangkok office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening with the HR team
- Behavioral and technical interviews with the hiring manager and relevant team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Candidates' understanding of demand generation strategies and tactics
- Ability to manage multiple projects and prioritize tasks effectively
- Strong communication skills and ability to work collaboratively with cross-functional teams
- Analytical skills and data-driven decision-making approach
- Cultural fit and alignment with Agoda's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include specific examples of demand generation campaigns you've managed and their outcomes
- Demonstrate your understanding of the travel industry and Agoda's business model
- Prepare thoughtful questions to ask the interview panel about the role, team, and company
ATS Keywords: Demand Generation, Performance Marketing, Email Marketing, SEO, Social Media, Webinars, Content Marketing, Marketing Automation, Analytics, Digital Campaigns, Audience Development, Collaboration, Creativity, Adaptability, Travel Industry, B2B Marketing
ASSUMPTION: Agoda's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Hubspot, Salesforce)
- Analytics tools (e.g., Google Analytics, Tableau)
- CRM platforms (e.g., Salesforce, Hubspot CRM)
- Email marketing tools (e.g., Mailchimp, SendGrid)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Agoda uses a mix of industry-standard and proprietary tools to streamline marketing processes and improve overall efficiency.
👔 Cultural Fit Considerations
Company Values:
- Bridging the world through travel
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Customer-centric approach
Work Style:
- Agoda fosters a dynamic, fast-paced work environment
- The company encourages innovation, experimentation, and calculated risk-taking
- Agoda values a strong work-life balance and offers flexible work arrangements
- The company promotes a diverse and inclusive work culture, with employees from over 95 nationalities
Self-Assessment Questions:
- Do you align with Agoda's mission to bridge the world through travel?
- Are you comfortable working in a dynamic, fast-paced environment with changing priorities?
- Do you thrive in a collaborative, team-oriented work culture?
- Are you open to learning and adapting to new tools, technologies, and marketing channels?
ASSUMPTION: Agoda's culture is built on a strong set of values that guide the company's decision-making processes and employee behavior. Candidates who align with these values are more likely to succeed and thrive in the Agoda work environment.
⚠️ Potential Challenges
- The role may require occasional travel to other Agoda offices or industry events
- The dynamic nature of the travel industry may present unexpected challenges and require quick adaptation
- Agoda's fast-paced work environment may be intense and demanding at times
- The role may involve working with diverse teams across different time zones, requiring strong communication and collaboration skills
ASSUMPTION: While Agoda offers numerous opportunities for professional growth and development, the role may also present unique challenges that require resilience and adaptability.
📈 Similar Roles Comparison
- Compared to related roles in the travel industry, this position focuses more on B2B marketing and demand generation strategies
- Unlike roles in traditional travel agencies, this role leverages digital marketing channels and data-driven decision making to drive customer acquisition and revenue growth
- Career progression in this role may lead to senior-level positions within the B2B marketing team or other marketing departments, as well as opportunities to work on international projects or relocate to other Agoda offices worldwide
ASSUMPTION: This role is unique in its focus on B2B marketing and demand generation within the travel industry, offering a blend of strategic planning, tactical execution, and continuous optimization.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive awareness and bookings for Agoda's new hotel partners
- Creating and managing a webinar series to educate travel industry professionals about Agoda's latest products and services
- Optimizing Agoda's social media presence to engage targeted, high-value audiences and drive traffic to the Agoda website
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Demand Generation Manager/Associate Manager may undertake to drive customer acquisition and revenue growth for Agoda.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the B2B marketing department?
- How does this role collaborate with other teams, such as product, business development, and product marketing?
- What are the most significant challenges facing the B2B marketing team in the next 12-24 months, and how can this role contribute to addressing them?
- How does Agoda support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 30-60-90 days, and how will success be measured?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and helps you make an informed decision about your potential fit with the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Agoda's business, industry trends, and potential challenges facing the company
- Practice common interview questions and develop thoughtful responses that demonstrate your qualifications and cultural fit
- Follow up with the hiring manager or HR team within one week after your interview to express your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.