📌 Core Information
🔹 Job Title: Demand Generation / Business Development Manager (m/w/d)
🔹 Company: CompuGroup Medical
🔹 Location: Martinsried, Germany
🔹 Job Type: Full-Time, Hybrid (3 days on-site, 2 days remote)
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Qualifying and developing leads through targeted inbound and outbound marketing activities
- Collaborating closely with sales and marketing to align messaging and optimize the lead generation process
- Fluent German and proficient English language skills required for business communication
- 1-2 years of experience in lead generation, marketing, or business development in the SaaS or technology sector preferred
ASSUMPTION: This role requires strong communication skills and a proactive approach to succeed in a dynamic environment.
📋 Key Responsibilities
✅ Qualify and develop leads through targeted inbound and outbound marketing activities to ensure a high-quality sales pipeline
✅ Collaborate closely with sales and marketing to align messaging and optimize the lead generation process
✅ Conduct outbound campaigns via telephone, email, and digital channels to increase CGM's visibility and generate interest in their solutions
✅ Activate target audiences, research industry trends, and monitor competitors to ensure the effectiveness of lead generation strategies
✅ Support local marketing initiatives, such as events and trade shows, by coordinating logistics and following up on leads
ASSUMPTION: The role may require occasional travel to attend industry events and conferences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field (preferred but not required)
Experience: 1-2 years of experience in lead generation, marketing, or business development in the SaaS or technology sector
Required Skills:
- Fluent German and proficient English language skills for business communication
- Strong communication and interpersonal skills
- Proactive approach and attention to detail
- Ability to manage multiple tasks in a dynamic environment
- Familiarity with marketing automation and CRM tools (e.g., SAP)
Preferred Skills:
- Experience in outbound marketing and field marketing
- Knowledge of lead generation best practices, particularly in the health or digital health sector
- Residence in Munich or willingness to relocate
ASSUMPTION: While not explicitly stated, having a driver's license may be beneficial for this role due to the on-site work requirement and potential travel.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (AI-estimated, based on experience level and industry standards)
Benefits:
- Corporate benefits with various partner discounts
- Mobile work: 2 remote days per week
- Training opportunities for professional development
- Internal events and activities
- Work-life balance: job bike leasing, fitness studio membership, and training offers
Working Hours: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: CompuGroup Medical is a leading e-health company, providing software solutions to support medical and organizational activities in various healthcare settings. They operate in 19 countries and have products in 60 countries worldwide.
Company Size: CompuGroup Medical has 5,001-10,000 employees globally, providing a large and diverse work environment.
Founded: 1987, with a strong focus on improving healthcare through innovative technology solutions.
Company Description:
- CompuGroup Medical is one of the leading e-health companies in the world
- Their software products support all medical and organizational activities in doctors' offices, pharmacies, laboratories, hospitals, and social welfare institutions
- Their information services and web-based personal health records contribute towards safer and more efficient healthcare
Company Specialties:
- eHealth
- Healthcare
- Software
- HIS (Hospital Information System)
- KIS (Clinic Information System)
- AIS (Ambulatory Information System)
- Apotheke (Pharmacy)
- Arztinformationssystem (Doctor Information System)
- LIS (Laboratory Information System)
- Warenwirtschaftssystem (Warehouse Management System)
- Digital Health
- Electronic patient records
Company Website: https://www.cgm.com
ASSUMPTION: CompuGroup Medical's extensive global presence and large employee base offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and advancement within the company.
Reporting Structure: The Demand Generation / Business Development Manager will report directly to the Head of Marketing or a similar role.
Work Arrangement: This is a hybrid role, with 3 days on-site at the Martinsried office and 2 days remote work per week.
Growth Opportunities:
- Progression to a senior or management role within the marketing department
- Expansion into other areas of the business, such as sales or product management
- International career opportunities, given CompuGroup Medical's global presence
ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement opportunities within the company.
🌍 Location & Work Environment
Office Type: CompuGroup Medical's Martinsried office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Martinsried, Germany
Geographic Context:
- Martinsried is a suburb of Munich, offering a high quality of life with easy access to the city's amenities
- The area is well-connected by public transportation, making it easily accessible from nearby cities and towns
- Munich is known for its vibrant culture, rich history, and strong economy
Work Schedule: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Communication skills and language proficiency
- Proactive approach and problem-solving abilities
- Understanding of marketing principles and lead generation strategies
- Cultural fit and alignment with CompuGroup Medical's values
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on lead generation, marketing, and business development
- Tailor your cover letter to demonstrate your understanding of the role and enthusiasm for CompuGroup Medical's mission
- Prepare examples of successful lead generation campaigns or projects you've worked on in the past
ATS Keywords: Lead Generation, Business Development, Marketing, Sales, Outbound, Inbound, CRM, Marketing Automation, German, English
ASSUMPTION: CompuGroup Medical's application process may vary depending on the specific role and the candidate's qualifications.
🛠️ Tools & Technologies
- SAP or similar CRM platforms
- Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
- Email marketing software (e.g., Mailchimp or Constant Contact)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project at hand.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: CompuGroup Medical prioritizes the needs and well-being of patients in all their decisions and actions
- Innovation: The company fosters a culture of continuous improvement and embraces new ideas and technologies
- Collaboration: CompuGroup Medical encourages open communication, teamwork, and knowledge-sharing across departments and locations
Work Style:
- Dynamic and fast-paced environment, requiring adaptability and a proactive approach
- Strong focus on collaboration and teamwork, with regular communication and coordination across departments
- Opportunities for professional development and growth within the company
Self-Assessment Questions:
- How do you align with CompuGroup Medical's patient-centric value, and how have you demonstrated this in your previous roles?
- Describe a time when you had to adapt to a significant change or challenge in a dynamic work environment, and how you handled it
- How do you prefer to work in a team, and what steps do you take to ensure effective communication and collaboration with your colleagues?
ASSUMPTION: CompuGroup Medical values diversity and inclusion, fostering a work environment where employees feel respected and appreciated for their unique perspectives and backgrounds.
⚠️ Potential Challenges
- Managing multiple tasks and priorities in a dynamic and fast-paced environment
- Adapting to changes in the market and industry trends, requiring continuous learning and skill development
- Balancing the demands of on-site work and remote work, requiring strong time management and self-discipline
- Occasional travel for industry events and conferences, which may disrupt personal schedules and routines
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other lead generation roles, this position offers a unique focus on the healthcare industry and the opportunity to work for a global leader in e-health solutions
- As a hybrid role, it provides a balance between on-site collaboration and remote flexibility, catering to different work preferences and needs
- Career progression opportunities within CompuGroup Medical are extensive, given the company's size and global presence
ASSUMPTION: This role offers a unique blend of industry focus, company size, and work arrangement, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a targeted outbound marketing campaign to generate leads in the healthcare sector
- Collaborating with the sales team to optimize the lead generation process and improve conversion rates
- Researching and analyzing industry trends to inform marketing strategies and improve lead quality
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical career path for someone in this role, and what opportunities exist for growth and advancement within the company?
- How does the marketing department collaborate with other teams, such as sales and product management, to ensure alignment and success?
- What steps does CompuGroup Medical take to foster a culture of innovation and continuous improvement?
- How does the company support work-life balance, particularly for employees working in a hybrid arrangement?
- What training and development opportunities are available to help employees grow and succeed in their roles?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, focusing on lead generation, marketing, and business development
- Write a compelling cover letter that demonstrates your understanding of the role and enthusiasm for CompuGroup Medical's mission
- Prepare examples of successful lead generation campaigns or projects you've worked on in the past, ready to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.