🔹 Job Title: Customer Journey Expert - Senior Digital Marketer
🔹 Company: ING
🔹 Location: Netherlands (Amsterdam with hybrid working)
🔹 Job Type: Full-time
🔹 Category: Digital Marketing / Financial Services
As a Customer Journey Expert within ING's Easy Banking department, you will join the Digital Sales squad to significantly boost digital channel revenue for Business Banking Nederland. Your primary focus will be developing and executing digital marketing strategies to attract business clients for financing products, with particular emphasis on lead generation for business loans and leases to freelancers and small business customers. This role combines digital marketing expertise with financial services knowledge to optimize the complete customer journey.
ASSUMPTION: Based on the description mentioning "Digital Sales squad" and responsibilities focused on increasing turnover through digital channels, this appears to be a performance-marketing focused role that bridges marketing and sales functions.
✅ Develop and implement digital marketing strategies targeting business financing clients
✅ Optimize customer journeys to improve click-through rates and conversion metrics
✅ Work with tools like Google Ads and Adobe Analytics to translate long-term goals into tactical channel strategies
✅ Serve as primary point of contact collaborating with sales and product teams
✅ Monitor and analyze marketing campaign performance, making data-driven optimization recommendations
✅ Identify market trends and customer behaviors to create targeted marketing approaches
✅ Drive SEO and SEA optimization initiatives for website and content
✅ Coordinate with internal and external stakeholders including media agencies
✅ Use data analytics to improve the entire marketing funnel, identifying trends and anomalies
✅ Stay current with latest developments in digital marketing and business financing
Education: Completed HBO (university of applied sciences) or WO (university) degree, preferably in a relevant field
Experience: Minimum 5-7 years relevant work experience in digital marketing
Skills:
Preferred:
Salary Range: €5,212 - €8,387 gross monthly (based on 36-hour work week)
Benefits:
Industry Comparison: This compensation package is competitive for senior digital marketing roles in the Netherlands financial sector, with the additional benefits (13th month, BIS contribution, pension) making it an attractive total package.
ASSUMPTION: The compensation is above average for similar roles in the Netherlands based on the comprehensive benefits package and the specialized nature combining digital marketing with financial services expertise.
Industry Position: ING is one of the largest global financial institutions with a strong presence in retail and commercial banking across approximately 40 countries. In the Netherlands, it is one of the leading banks for both consumer and business banking services.
Company Size: Approximately 60,000 employees globally
Company Stage: Established enterprise with ongoing digital transformation initiatives
ASSUMPTION: ING appears to be investing significantly in digital channels for business banking, suggesting this role is part of a strategic priority for the organization to shift more business lending activities to digital platforms.
Career Level: Senior specialist/expert level
Reporting Structure: Part of the Product Sales Team Lending within the Easy Banking department of ING Business Banking Nederland
Team Size/Composition: Member of a Digital Sales squad with cross-functional collaboration
Growth Opportunities: Potential career paths into broader digital transformation leadership, marketing management, or customer experience strategy roles within financial services
ASSUMPTION: Based on the squad structure mentioned and focus on collaboration, this appears to be a matrix or agile organizational structure where you'll work both within your functional expertise and as part of cross-functional teams.
Office Type: Hybrid working model (part in Amsterdam office, part remote/home-based)
Geographic Context: Amsterdam is a major European financial center with excellent infrastructure and transportation. The Netherlands offers a high quality of life with good work-life balance.
Work Schedule: 36 or 40-hour work week options available
Regional Considerations: The Netherlands has excellent public transportation, and ING offers travel expense reimbursement. Dutch work culture typically values direct communication, efficiency, and work-life balance.
ASSUMPTION: As the role mentions hybrid working, it likely requires periodic in-person collaboration but offers flexibility for remote work, aligning with post-pandemic workplace trends in the Netherlands.
Typical Process: For senior roles at ING, the interview process typically involves:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital marketing, customer journey, Google Ads, Adobe Analytics, SEO, SEA, conversion optimization, data analysis, B2B marketing, financial services, Dutch language, Bloomreach, stakeholder management
ASSUMPTION: These interview insights are based on standard practices for senior marketing roles in the financial sector in the Netherlands and may vary based on specific department protocols.
The role specifically mentions:
Common additional tools in this role type may include:
ASSUMPTION: Beyond the explicitly mentioned tools, these additional platforms are commonly used in enterprise digital marketing roles but may vary based on ING's specific technology stack.
Company Values: While not explicitly stated in the job description, ING generally emphasizes innovation, integrity, customer-centricity, and collaboration based on their wider company communications.
Work Style: The description indicates a dynamic environment with changing stakeholders, suggesting adaptability and strong interpersonal skills are valued. The role requires both independent analytical work and cross-functional collaboration.
Self-Assessment: Candidates should consider:
ASSUMPTION: Based on the emphasis on collaboration, stakeholder management, and data-driven decision making, ING likely values team players who can both collaborate effectively and take initiative with analytical rigor.
Based on the job description, potential challenges in this role may include:
ASSUMPTION: These challenges are inferred from the nature of digital marketing in financial services and the emphasis on ambitious goals mentioned in the description.
This Customer Journey Expert role differs from standard digital marketing positions in several ways:
ASSUMPTION: This comparison is based on standard industry role definitions and how this specific position appears to combine elements of several traditional marketing functions.
Based on the responsibilities listed, someone in this role might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities in digital marketing for financial services.
ASSUMPTION: These questions are suggested based on common considerations for digital marketing leadership roles in financial services and may need adaptation based on specific interview context.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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