🔹 Job Title: Customer Journey Expert / Senior Digital Marketer
🔹 Company: ING
🔹 Location: Netherlands (Amsterdam with hybrid working)
🔹 Job Type: Full-time
🔹 Category: Digital Marketing / Business Banking
As a Customer Journey Expert within ING's Easy Banking department, you'll be responsible for developing and executing digital marketing strategies to generate leads for business loans, leases, and financing products for freelancers and small business customers. You'll work in a Digital Sales squad with the goal of significantly increasing turnover through digital channels while optimizing the customer journey from start to finish.
ASSUMPTION: Based on the description mentioning "Digital Sales squad," this appears to be an agile team working environment, though the exact team methodology isn't explicitly stated.
Education: Completed HBO (university of applied sciences) or WO (university) degree, preferably in a relevant field
Experience: Minimum 5-7 years of relevant work experience in digital marketing
Skills:
ASSUMPTION: Given the focus on digital marketing for business clients, experience with B2B marketing is likely valuable though not explicitly required. Knowledge of business lending, leasing, or financial intermediaries is mentioned as beneficial but not mandatory.
Salary Range: €5,212 - €8,387 gross monthly (based on 36-hour work week)
Benefits:
Industry Comparison: The compensation package appears competitive for senior digital marketing roles in the Netherlands financial sector, with the comprehensive benefits package adding significant value beyond the base salary.
Industry Position: ING is one of the largest banking and financial services corporations in the world with a strong focus on digital innovation in banking.
Company Size: Approximately 60,000 employees globally
Company Stage: Established enterprise operating in approximately 40 countries
Career Level: Senior-level role
Reporting Structure: Part of the Product Sales Team Lending within the Easy Banking department of ING Business Banking Netherlands
Team Size/Composition: Member of a "Digital Sales squad" focused on achieving digital and remote sales objectives
Growth Opportunities: The listing mentions personal growth and "endless possibilities," suggesting potential for career advancement within ING's global organization
ASSUMPTION: Based on the squad structure mentioned, this role likely follows an agile working methodology common in digital teams, though specific career progression paths aren't detailed in the listing.
Office Type: Hybrid working model (partly in Amsterdam office, partly from home)
Geographic Context: Amsterdam is a major European financial hub with a high concentration of international businesses and a high standard of living
Work Schedule: 36 or 40-hour work week options
Regional Considerations: The Netherlands offers strong work-life balance culture, excellent public transportation, and a highly international working environment
ASSUMPTION: While the listing mentions hybrid working, the exact split between office and remote work isn't specified but likely follows ING's standard hybrid working policy.
Typical Process: Based on the listing, applicants should submit their CV, a link to their LinkedIn profile, and a motivation letter explaining why they're suitable for the role. The company mentions providing quick feedback after application, potentially followed by an interview.
Key Assessment Areas: Given the role requirements, candidates will likely be assessed on:
Application Tips: Highlight specific achievements in digital marketing campaigns, especially those driving business revenue or lead generation. Demonstrate experience with the mentioned tools (Google Ads, Adobe Analytics) and expertise in optimizing customer journeys.
ATS Keywords: Digital marketing, customer journey optimization, Google Ads, Adobe Analytics, SEO, SEA, data analysis, B2B marketing, lead generation, conversion optimization
ASSUMPTION: These insights are based on industry standards for similar roles and the specific requirements mentioned in the job posting.
ASSUMPTION: While not explicitly mentioned, roles of this nature typically also involve experience with marketing automation platforms, data visualization tools, and social media management platforms.
Company Values: Based on the listing, ING values include customer-centricity, innovation, proactivity, data-driven decision making, and continuous learning.
Work Style: Dynamic environment with changing stakeholders requiring adaptability, collaboration with multiple teams, and a results-oriented approach.
Self-Assessment: Potential applicants should consider:
ASSUMPTION: The cultural values are inferred from the job description language and ING's general reputation as a digitally-focused financial institution.
Based on the role description, potential candidates should be aware of:
ASSUMPTION: These potential challenges are inferred from the job responsibilities and financial industry context rather than explicitly stated limitations.
This Customer Journey Expert role combines elements of several related positions:
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job posting.
Based on the role responsibilities, projects might include:
ASSUMPTION: These project examples are illustrative based on the listed responsibilities and common initiatives in financial digital marketing.
ASSUMPTION: These questions are suggested based on the role type and financial industry context, and may need adaptation for specific interview situations.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
For ATS optimization, ensure your application includes key terms mentioned in the job description such as: customer journey, digital marketing, Google Ads, Adobe Analytics, SEO/SEA, data analysis, and lead generation.