🔹 Job Title: Customer Journey Expert - Senior Digital Marketer
🔹 Company: ING
🔹 Location: Netherlands
🔹 Job Type: Full-time
🔹 Category: Digital Marketing / Business Banking
As a Customer Journey Expert - Senior Digital Marketer at ING, you will be a key part of the Digital Sales squad within the Easy Banking department of ING Business Banking Netherlands. You will develop and execute digital marketing strategies to attract business clients for financing products, optimize the customer journey, and significantly increase digital channel revenue. Working with various stakeholders and leveraging analytics tools, you will drive growth by focusing on customer lifetime value and data-driven decision making.
ASSUMPTION: Based on the job title and description, this appears to be a mid-to-senior level marketing role focused specifically on the customer journey for business banking products.
Education: Completed HBO (university of applied sciences) or WO (university) degree, preferably in a relevant field
Experience: Minimum 5-7 years of relevant work experience
Skills:
ASSUMPTION: While not explicitly stated, given the focus on digital marketing and analytics, it's reasonable to assume that skills in campaign management, lead generation, and marketing automation would be valuable for this role.
Salary Range: €5,212 - €8,387 gross monthly (based on 36 hours)
Benefits:
Industry Comparison: This compensation package appears competitive for senior digital marketing roles in the Netherlands financial sector, with the additional benefits being particularly strong compared to industry standards.
Industry Position: ING is one of the largest banking and financial services corporations in the world, particularly strong in Europe.
Company Size: Approximately 60,000 employees globally
Company Stage: Established enterprise operating in approximately 40 countries
ASSUMPTION: While the job listing mentions ING's global presence, specific details about its market position in business banking in the Netherlands are assumed based on ING's general reputation as a major financial institution.
Career Level: Senior
Reporting Structure: Part of the Product Sales Team Lending within the Easy Banking department
Team Size/Composition: Works within a Digital Sales squad with cross-functional stakeholders
Growth Opportunities: Potential for advancement within ING's business banking or broader marketing organization, with emphasis on personal development mentioned in benefits
ASSUMPTION: The reporting structure and team composition are inferred from the job description's mentions of the department and team. Exact reporting lines are not explicitly stated.
Office Type: Hybrid working model (partly in Amsterdam office, partly remote)
Geographic Context: Netherlands has a strong financial services sector, with Amsterdam being a major European financial hub
Work Schedule: 36 or 40-hour workweek with flexible arrangements
Regional Considerations: The Netherlands offers excellent public transportation, high quality of life, and a strong work-life balance culture
ASSUMPTION: The exact balance of in-office vs remote work is not specified, though hybrid working is explicitly mentioned.
Typical Process: Application review followed by interview(s), possibly including presentations of marketing strategies or case studies
Key Assessment Areas: Digital marketing expertise, analytical capabilities, stakeholder management, commercial acumen, and Dutch language proficiency
Application Tips: Emphasize experience optimizing customer journeys, data-driven marketing decisions, and results achieved in previous digital marketing roles
ATS Keywords: Customer journey, digital marketing, SEO, SEA, Google Ads, Adobe Analytics, Bloomreach, data analysis, business banking, lead generation
ASSUMPTION: The interview process details are based on standard practices for senior marketing roles in large financial institutions.
ASSUMPTION: While not explicitly mentioned, other common digital marketing tools like email marketing platforms, social media management systems, and CRM tools would likely be relevant for this position.
Company Values: Customer-centricity, innovation, collaboration, and proactive problem-solving
Work Style: Dynamic, results-oriented environment with changing stakeholders requiring adaptability
Self-Assessment: Do you thrive in a commercial environment? Are you comfortable using data to drive decisions? Can you influence stakeholders effectively? Do you enjoy optimizing customer experiences?
ASSUMPTION: The company values are inferred from the job description's emphasis on customer journey optimization, innovation, and collaborative approaches to achieving targets.
Working across multiple stakeholders may require strong negotiation skills and patience. The role involves managing ambitious digital sales targets, which could create pressure to deliver results. The required Dutch language proficiency may limit international applicants. Balancing data analysis with creative marketing approaches might be challenging.
ASSUMPTION: These challenges are inferred from the job responsibilities and the nature of working in a large financial institution with multiple departments and stakeholders.
This position combines elements of digital marketing management, customer experience optimization, and business banking expertise. Compared to pure digital marketing roles, it has a stronger focus on financial products and business customer acquisition. Unlike general marketing positions, it requires specialized knowledge of the business lending sector and customer journey optimization specifically for financial services.
ASSUMPTION: This comparison is based on standard digital marketing and customer journey roles across industries, with specific financial sector elements highlighted.
ASSUMPTION: These projects are extrapolated from the responsibilities listed in the job description and common initiatives in digital marketing for financial services.
ASSUMPTION: These questions are suggested based on the role description and would help evaluate both the specific position and its context within ING's broader marketing strategy.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
1. Prepare your application: Submit your CV, motivation letter explaining why you're suitable for the role, and a link to your LinkedIn profile.
2. Highlight relevant experience: Focus on your digital marketing expertise, customer journey optimization successes, and any experience with business banking or financial products.
3. Optimize your resume: Include keywords like "customer journey," "digital marketing," "Google Ads," "Adobe Analytics," and "data-driven" to pass ATS screening.
4. Showcase results: Quantify your previous marketing achievements with specific metrics and improvements you've delivered.
5. Follow up: If interested in more information before applying, contact the recruiter at jeroen.maassen.van.den.brink@ing.com.
6. Research ING: Familiarize yourself with ING's business banking products and digital presence to prepare for potential interviews.