📌 Core Information
🔹 Job Title: Creative Lead (m/w/d)
🔹 Company: Redcare Pharmacy
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time (Vollzeit)
🔹 Category: Marketing & Creative
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (min. 1 office day per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing creative strategy based on data and insights
- Leading an internal creation team to deliver innovative, cross-channel campaigns
- Ensuring consistent brand presence across all channels and countries
- Collaborating cross-functionally with various teams
- Fostering a creative environment that drives excellence
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both digital and traditional marketing channels.
📋 Key Responsibilities
✅ Develop and implement creative strategy based on data and insights
✅ Lead and mentor an internal creation team consisting of designers and copywriters
✅ Conceptualize and produce innovative, cross-channel campaigns from newsletter to TV
✅ Ensure consistent brand presence across all channels and countries
✅ Collaborate cross-functionally with various teams to deliver successful campaigns
ASSUMPTION: The role involves a high degree of autonomy and requires strong self-motivation and initiative.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Communications, or a related discipline)
Experience: Proven experience of 5-10 years in a similar role (e.g., Creative Lead, Creative Director - Art or Copy)
Required Skills:
- Proven experience in developing and implementing creative strategies
- Strong leadership and team management skills
- Excellent communication and presentation skills in German and English
- Proven experience in managing cross-functional teams
- Strong analytical and problem-solving skills
Preferred Skills:
- Experience in the pharmaceutical or healthcare industry
- Fluency in additional languages
- Experience working remotely or in a hybrid environment
ASSUMPTION: Given the international nature of the role, fluency in additional languages would be an asset but is not a requirement.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)
Benefits:
- Onboarding program
- Home office flexibility (up to 20 days per year in the EU)
- Mental health support
- Sports membership
- Mobility ticket (Germany-wide)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Germany. The final offer may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Redcare Pharmacy operates in the retail pharmacy sector, with a focus on e-commerce and online sales.
Company Size: Redcare Pharmacy has 1,001-5,000 employees, providing a large and diverse work environment.
Founded: 2001 (as Shop Apotheke Europe, rebranded to Redcare Pharmacy in 2023)
Company Description:
- Europe's leading one-stop pharmacy
- Focus on customer care and health guidance
- International presence with locations in seven European countries
Company Specialties:
- Pharmaceutical care
- E-commerce and online retail
- Health and wellness
Company Website: http://www.redcare-pharmacy.com
ASSUMPTION: Redcare Pharmacy's focus on customer care and health guidance sets it apart from traditional retail pharmacies and presents unique opportunities for creative marketing campaigns.
📊 Role Analysis
Career Level: Mid to Senior level, with potential for growth into a leadership or director role
Reporting Structure: Reports directly to the Head of Marketing
Work Arrangement: Hybrid, with a minimum of one office day per week in Cologne
Growth Opportunities:
- Potential to lead larger teams or take on additional responsibilities as the company grows
- Opportunities to work on international campaigns and gain experience in a multinational environment
- Possibility to develop skills in areas such as data analysis, project management, or team leadership
ASSUMPTION: The role offers significant growth potential, given the company's rapid expansion and international presence.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Cologne
Office Location(s): Probsteigasse 12-18, 50670 Cologne, Germany
Geographic Context:
- Cologne is the fourth-largest city in Germany, with a vibrant cultural scene and a rich history
- The office is located in the city center, with easy access to public transportation and amenities
- Cologne is an international hub, with a diverse population and a strong economy
Work Schedule: Full-time, with flexible working hours and the possibility of remote work
ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, while the international nature of the role offers opportunities for travel and cultural exchange.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Creative portfolio and case studies
- Problem-solving and analytical skills
- Leadership and team management skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a strong creative portfolio that demonstrates your ability to develop and implement successful campaigns
- Research the company and the role to show your enthusiasm and understanding of the business
ATS Keywords: Creative strategy, cross-channel campaigns, brand communication, team leadership, data-driven insights, digital marketing, print media, TV production, cross-functional collaboration
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the HR department.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required may vary depending on the candidate's background and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Care: Putting people first and guiding them through their health
- Expertise: Delivering high-quality products and services
- Innovation: Embracing change and continuous improvement
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you align with Redcare Pharmacy's values of care, expertise, and innovation?
- Are you comfortable working in a hybrid environment with a minimum of one office day per week?
- Do you thrive in a creative and collaborative work environment?
ASSUMPTION: Redcare Pharmacy's focus on care and customer-centricity sets it apart from other retail pharmacies and presents unique opportunities for creative marketing campaigns.
⚠️ Potential Challenges
- Managing a team remotely or in a hybrid environment
- Balancing creative freedom with brand guidelines and company objectives
- Adapting to a fast-paced, dynamic work environment
- Working with cross-functional teams and stakeholders
ASSUMPTION: The role presents both creative and strategic challenges that require strong leadership and communication skills.
📈 Similar Roles Comparison
- Creative Director: Focuses on overall brand strategy and vision, while the Creative Lead is responsible for day-to-day campaign development and execution
- Art Director: Specializes in visual design and aesthetics, while the Creative Lead oversees both visual and written content
- Marketing Manager: Oversees marketing campaigns and strategies, while the Creative Lead is responsible for the creative aspects of these campaigns
ASSUMPTION: The role of Creative Lead is distinct from other creative and marketing roles, with a focus on campaign development and team leadership.
📝 Sample Projects
- Developing a cross-channel marketing campaign to launch a new product line
- Creating a brand refresh campaign to update the company's visual identity
- Managing a team to produce a series of TV commercials for the holiday season
ASSUMPTION: The specific projects required may vary depending on the company's needs and the candidate's background.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Redcare Pharmacy?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the team structure and dynamic like, and how does this role contribute to its success?
- How does the company approach work-life balance and employee well-being?
ASSUMPTION: The interview questions should focus on understanding the role's strategic importance, the team's dynamics, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a strong creative portfolio that demonstrates your ability to develop and implement successful campaigns
- Follow up with the HR department one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.