🔹 Job Title: Creative Copywriter
🔹 Company: Pet Circle
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: ✍️ Copywriting & Content Writing
Pet Circle is seeking a Creative Copywriter to elevate their brand voice across all marketing channels. As a vital member of the Brand and Creative team, you'll craft engaging copy for the website, social media, paid advertising, and brand campaigns. Your creative wordsmithing will directly impact customer engagement for Australia's leading online pet store during a period of significant growth.
ASSUMPTION: Based on the job listing mentioning a hybrid work arrangement and team collaboration, this appears to be a full-time role, though the exact employment type wasn't explicitly stated in the original listing.
Education: Not specified
Experience: Minimum 5 years marketing copywriting experience working in-house or within an agency
Skills:
ASSUMPTION: While no formal education requirements were stated, the role likely requires a bachelor's degree or equivalent experience in marketing, communications, creative writing, or a related field, which is standard for senior copywriting positions.
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: Based on the senior level of this role and the Australian job market, a Creative Copywriter with 5+ years of experience in Sydney would typically command a salary range of AUD $85,000-$110,000, though this is an estimate based on industry standards and not stated in the listing.
Industry Position: Pet Circle is one of Australia's top five eCommerce companies and the #1 online pet store. They operate in a $15 billion pet industry market that is expected to grow exponentially in the next five years.
Company Size: 500+ employees spanning Australia, New Zealand, and the Philippines
Company Stage: Established growth company with planned acceleration
Career Level: Mid to Senior level
Reporting Structure: Likely reports to the Design Manager
Team Size/Composition: Part of the Brand and Creative team consisting of designers, brand marketers, and creatives
Growth Opportunities: Development opportunities through stretch projects, focus groups, and secondments
ASSUMPTION: The reporting structure is inferred from the mention of "Working closely with the Design Manager" in the job description. The role appears to be part of a creative duo/partnership with the Design Manager, which is a standard structure in creative departments.
Office Type: Hybrid (3 days per week in-office)
Geographic Context: Sydney is Australia's largest city and a major business hub with a vibrant creative industry.
Work Schedule: Flexible working environment mentioned, specific hours not stated
Regional Considerations: Pet-friendly office environment where employees can bring their pets
Typical Process: Creative roles typically involve portfolio review, initial screening, creative assessment/writing test, panel interviews
Key Assessment Areas: Creative writing samples, conceptual thinking, campaign development experience, tone versatility, collaborative approach
Application Tips: Showcase examples of multi-channel copywriting, especially retail/eCommerce experience. Highlight experience with video scripts and social media content. Demonstrate understanding of pet industry or consumer goods marketing.
ATS Keywords: creative copywriter, marketing copy, brand campaigns, script writing, tone of voice, eCommerce, retail, social media content, SEO content, video scripts
ASSUMPTION: These interview insights are based on standard practices for creative roles in marketing and advertising, not specific information provided by Pet Circle.
Social media platforms (Facebook, Instagram, TikTok, LinkedIn), Content Management Systems, SEO optimization tools, Email marketing platforms
ASSUMPTION: While specific tools weren't mentioned, copywriters in eCommerce typically use content management systems, SEO tools, and collaborative platforms like Google Docs, Microsoft Office, or Adobe Creative Suite. Familiarity with social media management and analytics tools would also be beneficial.
Company Values:
Work Style: Collaborative, feedback-driven, flexible, and adaptable
Self-Assessment: Do you love pets? Are you passionate about creative copywriting? Can you craft witty and emotive marketing messages? Are you up-to-date with social media trends? Can you adapt your writing style to different channels and audiences?
The role involves working across multiple channels and projects simultaneously, requiring excellent time management skills. The need to adapt tone for different platforms and objectives demands versatility. As part of a growing company in a competitive market, there may be pressure to consistently deliver creative content that drives business results.
ASSUMPTION: These challenges are inferred from the broad scope of responsibilities across multiple channels and the company's stated growth ambitions.
This Creative Copywriter role has broader responsibilities than many copywriting positions, combining elements of Content Marketing, Brand Copywriting, and Social Media Content Creation. Unlike agency copywriters who might work across multiple clients, this in-house role focuses deeply on a single brand and its extensions. The role emphasizes both short-form marketing copy and longer-form content creation, requiring versatility across platforms.
ASSUMPTION: This comparison is based on standard industry patterns for copywriting roles in eCommerce versus other settings.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common marketing initiatives in the pet retail industry.
ASSUMPTION: These questions are suggested based on the role and company information provided and would help candidates better understand the position and demonstrate strategic thinking.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.