📌 Core Information
🔹 Job Title: Content & Social Media Marketeer
🔹 Company: EY
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
EY Belgium is seeking a junior marketeer to join their Brand, Marketing, and Communications (BMC) team in a dual role focusing on content creation and social media management. As part of the Core Business Services division, you'll support the backbone of EY's operations, contributing to innovative projects while having opportunities for growth and ownership. This position directly impacts how the EY brand is perceived and engages with its audience across various channels.
ASSUMPTION: The category is listed as Marketing based on the job responsibilities and department mentioned, though it wasn't explicitly stated in the original listing.
📋 Key Responsibilities
Content Marketing:
- ✅ Create compelling promotional copy for various platforms and formats
- ✅ Apply SEO best practices and keyword optimization to content
- ✅ Demonstrate native proficiency in Dutch or French with full professional proficiency in English
- ✅ Summarize findings in comprehensive reports using available tools and technology
Social Media:
- ✅ Write engaging social media posts for corporate channels (primarily LinkedIn)
- ✅ Create various image formats including short videos that align with EY's visual identity
- ✅ Support and train employees in sharing branded content via tools and tutorials
- ✅ Support senior leadership by creating compelling posts on their behalf
- ✅ Manage both basic and elaborate paid social media campaigns
- ✅ Utilize data-driven insights to optimize campaign performance
- ✅ Track social media metrics and use analytical tools to measure performance
- ✅ Interpret data, draw insights, and make recommendations for improvement
🎯 Required Qualifications
Education: Degree in marketing, communications, journalism, or a related field
Experience: 5 years of experience in content marketing and social media roles
Skills:
- Demonstrated ability to manage social media accounts and create engaging content
- Technical savvy with content marketing and social media management tools (e.g., Hootsuite)
- Ability to learn new tools and platforms quickly
- Creativity in developing fresh ideas and approaches to content and campaigns
- Strong interpersonal skills for building relationships with colleagues and stakeholders
- Native proficiency in Dutch or French with full professional proficiency in English
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Company car and charging card
- iPhone plus subscription
- Health insurance
- Pension plan
- Meal vouchers and eco vouchers
- Flexible benefits plan allowing personalization
- Mobility budget option from January 2025 (as alternative to company car)
- Flexible working arrangements including remote work options
- Learning and development opportunities
- Team activities and company-wide events
- Monthly after-work drinks
Industry Comparison: The benefits package appears to be comprehensive compared to industry standards for marketing roles, particularly with the inclusion of a company car, which is not standard in many marketing positions.
ASSUMPTION: While specific salary information is not provided, EY typically offers competitive compensation within the professional services industry for marketing roles.
📌 Applicant Insights
🔍 Company Context
Industry Position: EY (Ernst & Young) is one of the "Big Four" accounting and professional services firms globally, offering a range of services including assurance, consulting, tax, and transaction advisory.
Company Size: Large enterprise with global operations across multiple countries.
Company Stage: Established multinational corporation with a long history and stable market position.
ASSUMPTION: Company size and industry position are based on EY's known market presence as one of the world's leading professional services organizations, as referenced in the job description.
📊 Role Analysis
Career Level: Junior to Mid-level (the role is described as "junior marketeer" but requires 5 years of experience)
Reporting Structure: Likely reports to a marketing manager or director within the Brand, Marketing, and Communications (BMC) team
Team Size/Composition: Not specified
Growth Opportunities: The listing mentions "room for growth and ownership as you demonstrate your capabilities" and "a clear career path tailored to your unique skills with necessary guidance"
ASSUMPTION: The reporting structure is inferred based on typical organizational structures in large professional services firms and the junior-to-mid-level positioning of the role. The career level appears to be a hybrid between junior and mid-level based on the title mentioning "junior" but requiring 5 years of experience.
🌍 Location & Work Environment
Office Type: Hybrid (flexible working arrangements with multiple days working from home per week)
Geographic Context: While the position is listed as remote, it appears to be Belgium-based as it specifically mentions "EY Belgium"
Work Schedule: Full-time with flexible working hours
Regional Considerations: The position requires language proficiency specific to Belgium (Dutch or French) in addition to English, indicating a focus on the Belgian market
ASSUMPTION: While listed as remote, this appears to be a hybrid position based in Belgium given the mention of office access, Belgian-specific language requirements, and reference to EY Belgium offices being accessible by public transport and car.
💼 Interview & Application Insights
Typical Process: For marketing roles at large professional services firms like EY, the interview process typically includes:
- Initial screening call with HR/recruitment
- First-round interview with direct manager/team lead
- Possible portfolio review or marketing assignment
- Final interview with senior marketing leadership
Key Assessment Areas:
- Content creation abilities and writing skills
- Social media management experience
- Analytics and data-driven approach
- Cultural fit with EY's team-oriented environment
- Language proficiency (Dutch/French and English)
Application Tips:
- Highlight specific content marketing and social media campaigns you've managed
- Showcase measurable results from previous social media initiatives
- Emphasize collaboration skills and ability to work with diverse stakeholders
- Include examples of balancing creative content with corporate messaging
ATS Keywords: content marketing, social media management, copywriting, SEO, analytics, Hootsuite, LinkedIn campaigns, paid social, Dutch, French, English, employee advocacy, data-driven
ASSUMPTION: These insights are based on typical interview processes for marketing roles at large professional services firms, rather than specific details provided in the job listing.
🛠️ Tools & Technologies
- Hootsuite (mentioned explicitly)
- LinkedIn (primary social platform mentioned)
- Social media analytics tools
- Content management systems
- SEO tools
- Image and video editing software
ASSUMPTION: Apart from Hootsuite and LinkedIn, the other tools are standard for the industry and role type but not explicitly mentioned in the listing.
👔 Cultural Fit Considerations
Company Values: EY emphasizes being "all-in" and describes itself as a "family," suggesting a culture that values commitment, collaboration, and belonging. The company also emphasizes sustainability and diversity & inclusion based on the benefits section.
Work Style: The role appears to require a balance of creative work with analytical abilities, and teamwork is emphasized with mentions of being a "team player" and contributing to the team dynamic.
Self-Assessment: Potential applicants should consider:
- Do I thrive in a large, established corporate environment?
- Am I comfortable balancing creative content creation with data-driven analysis?
- Can I effectively manage relationships with various stakeholders, including senior leadership?
- Do I have the language skills required for this multilingual role?
- Am I comfortable in a role that requires both independent work and team collaboration?
ASSUMPTION: Cultural values are inferred from the language used in the job description and what's mentioned about benefits and workplace environment.
⚠️ Potential Challenges
- The role encompasses both content marketing and social media management, requiring diverse skills and ability to balance multiple priorities
- Working with senior leadership to create content on their behalf may require diplomatic skills and ability to adopt different voices
- The trilingual requirement (Dutch/French plus English) sets a high bar for language proficiency
- Though described as a "junior" role, the 5 years of experience requirement suggests more mid-level expectations
- Working in a large corporate environment may involve navigating complex approval processes for content and campaigns
ASSUMPTION: These challenges are identified based on the combination of responsibilities and requirements in the job description and typical challenges in similar roles within large professional services firms.
📈 Similar Roles Comparison
This EY role differs from typical social media or content marketing positions in several ways:
- Dual focus: While many roles specialize in either content marketing or social media, this position combines both areas
- Corporate context: Unlike agency or consumer brand roles, this position operates within a professional services environment with potentially more formal brand guidelines
- Stakeholder management: The role includes supporting senior leadership and employee advocacy, requiring stronger internal communication skills than many marketing positions
- Language requirements: The trilingual requirement is more demanding than many marketing positions
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles across different organizational contexts.
📝 Sample Projects
In this role, you might work on projects such as:
- Developing and executing a LinkedIn campaign to promote EY's thought leadership in a specific industry sector
- Creating a content calendar for executive leaders' social media presence, including ghostwriting articles and posts
- Designing and implementing an employee advocacy program to increase the reach of EY's content
- Analyzing social media performance across channels and preparing quarterly reports with recommendations
- Optimizing existing content for SEO and measuring improvement in search visibility
- Developing multilingual content for the Belgian market that aligns with global brand guidelines
ASSUMPTION: These projects are illustrative examples based on the responsibilities outlined in the job description and typical marketing initiatives in professional services firms.
❓ Key Questions to Ask During Interview
- How does the marketing team collaborate with different service lines within EY to develop content strategies?
- What metrics does EY use to evaluate the success of its content and social media initiatives?
- Could you share examples of successful content or social media campaigns the team has produced recently?
- How much creative freedom exists within EY's brand guidelines, and what is the approval process for new content?
- What opportunities exist for professional development and specialization within the marketing function at EY?
- How does the team balance global EY messaging with content specific to the Belgian market?
ASSUMPTION: These questions are suggested based on the role type and professional services context but may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Update your resume: Highlight your content creation and social media management experience, emphasizing measurable results and incorporating key ATS terms like "content marketing," "social media management," "analytics," and "multilingual content"
- Prepare your portfolio: Collect examples of your best content writing and social media campaigns, especially any that demonstrate your ability to write in multiple languages
- Research EY: Familiarize yourself with EY's recent marketing campaigns, thought leadership content, and social media presence, particularly in Belgium
- Leverage your network: Connect with current or former EY employees on LinkedIn to gain insights into the company culture and interview process
- Practice language skills: If you're not fully fluent in all required languages, brush up on relevant professional terminology
- Prepare for behavioral interviews: Develop examples from your experience that demonstrate teamwork, creativity, analytical thinking, and stakeholder management