Content Marketing Specialist - 202503
Digify📌 Core Information
🔹 Job Title: Content Marketing Specialist
🔹 Company: Digify
🔹 Location: Singapore
🔹 Job Type: Full-time
🔹 Category: 🔍 SEO & Content Marketing
📌 Essential Job Details
🚀 Job Overview
Digify is seeking a Content Marketing Specialist to drive their B2B content strategy with a focus on conversions and engagement. This strategic role emphasizes content planning, editing, and distribution rather than content creation. You'll work across multiple channels including SEO content, case studies, and LinkedIn to support marketing objectives while creating sales enablement materials that directly impact revenue growth.
ASSUMPTION: Based on the description's emphasis on strategy, editing, and managing external writers, this appears to be a mid to senior-level marketing position focusing on content strategy rather than content production.
📋 Key Responsibilities
✅ Develop and execute conversion-focused content strategies across multiple channels
✅ Brief, manage and oversee external writers to scale content production
✅ Serve as final editor ensuring all content meets high quality standards
✅ Create SEO-optimized articles and landing page copy
✅ Produce customer case studies and thought leadership content
✅ Manage Digify's social media presence, particularly on LinkedIn
✅ Develop and maintain sales enablement materials (pitch decks, one-pagers)
✅ Analyze content and social media performance metrics
✅ Conduct interviews with subject matter experts
✅ Stay updated on content marketing trends and SEO best practices
✅ Collaborate with cross-functional teams (sales, product, customer service)
🎯 Required Qualifications
Education: Bachelor's/Master's degree in marketing, communications, journalism, or a related field
Experience: At least 2 years in content marketing for a tech B2B company
Skills:
- Strong editorial and strategic skills
- Experience in content review, strategy, and optimization
- Proven track record of planning and executing content strategies
- Familiarity with SEO principles, social media management, and marketing funnels
- Experience creating and optimizing content for various channels, particularly LinkedIn
- Strong communication skills
- Ability to work collaboratively across departments
Preferred: Background in product marketing and copywriting, experience with backlink building
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Content Marketing Specialists in Singapore typically earn between SGD 4,000-7,000 monthly depending on experience level, with tech companies often paying toward the higher end of this range. This estimate is based on typical market rates for similar roles in Singapore's tech sector.
📌 Applicant Insights
🔍 Company Context
Industry Position: Digify provides cloud-based document security and data room software that enables customers to control, protect, and track important documents after sharing them.
Company Size: While specific employee count is not provided, Digify has over 600,000 users worldwide across 138 countries, suggesting a substantial operation.
Company Stage: The company appears to be in a growth stage, with an established global presence but still expanding its reach.
ASSUMPTION: Given the global user base, established product, and need for strategic marketing, Digify appears to be a growth-stage B2B SaaS company rather than an early-stage startup.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Potential to expand skills across content strategy, social media management, and sales enablement, with opportunities to drive measurable business impact.
ASSUMPTION: Based on the strategic nature of the role and required experience, this appears to be a mid to senior-level position that likely reports to a Marketing Director or VP of Marketing. The position may involve working with external writers and cross-functional collaboration rather than managing a large team directly.
🌍 Location & Work Environment
Office Type: Not specified
Geographic Context: Singapore is a major technology and business hub in Southeast Asia with a diverse international population and high standard of living. The tech sector is robust with many regional headquarters located there.
Work Schedule: Not specified
Regional Considerations: Singapore has an efficient public transportation system making commuting relatively easy. The business culture tends to be results-oriented with an emphasis on professionalism.
ASSUMPTION: Given the collaborative nature of the role mentioned and lack of specific remote work references, this position likely involves at least some in-office presence in Singapore, though hybrid arrangements are common in the tech industry.
💼 Interview & Application Insights
Typical Process: B2B tech marketing roles typically involve initial resume screening, a phone/video interview, content portfolio review, a technical marketing assessment, and final-round interviews with the marketing team and potentially cross-functional leaders.
Key Assessment Areas: Strategic thinking, understanding of B2B marketing funnels, content optimization knowledge, editorial skills, understanding of performance metrics, and collaboration abilities.
Application Tips: Highlight specific content campaigns that drove measurable results, showcase editorial experience and social media management skills, and demonstrate understanding of B2B tech marketing environments.
ATS Keywords: content strategy, B2B marketing, content optimization, SEO, social media management, sales enablement, LinkedIn marketing, content analytics, editorial skills, tech marketing.
ASSUMPTION: These insights are based on standard hiring practices for similar marketing roles in tech companies.
🛠️ Tools & Technologies
Content Management Systems (CMS), SEO tools, Social Media Management platforms (particularly LinkedIn), Content Analytics tools, Marketing Automation software, Collaboration and project management tools.
ASSUMPTION: While specific tools aren't mentioned in the job description, content marketing specialists typically use these categories of tools. Digify, being a B2B SaaS company, likely uses standard marketing technology stack components.
👔 Cultural Fit Considerations
Company Values: The listing suggests Digify values results-driven work, quality, strategic thinking, and cross-functional collaboration.
Work Style: The role requires a balance of strategic planning, hands-on content oversight, and collaborative work with both internal teams and external contributors.
Self-Assessment: Candidates should consider:
- Do you thrive when focusing on strategy rather than primarily content creation?
- Are you comfortable managing external resources to achieve quality outputs?
- Can you effectively translate customer and product knowledge into compelling content strategies?
- Do you enjoy being the bridge between content, sales, and product teams?
ASSUMPTION: These cultural elements are inferred from the emphasis on cross-functional collaboration, quality oversight, and strategic focus mentioned in the job description.
⚠️ Potential Challenges
This role requires balancing multiple responsibilities across content strategy, editing, social media management, and sales enablement, which may be demanding. Understanding a niche B2B tech product and its specific customer use cases could present a learning curve. Managing external writers while maintaining quality control requires strong project management skills.
ASSUMPTION: These challenges are inferred from the wide range of responsibilities and the specialized nature of Digify's product in the B2B tech space.
📈 Similar Roles Comparison
This position differs from typical Content Marketing roles by placing less emphasis on content creation and more on strategy, editing, and distribution. Unlike pure Content Strategists, this role has significant responsibilities in sales enablement and social media management. Compared to a Social Media Manager, this position has broader content responsibilities beyond social channels. The role combines elements of Content Strategist, Social Media Manager, and Product Marketing Manager positions.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles in B2B tech companies.
📝 Sample Projects
- Developing a quarterly content calendar aligned with product releases and marketing campaigns
- Creating and overseeing the production of an SEO-optimized resource center to drive inbound leads
- Developing a series of customer case studies showcasing different industry applications of Digify's solutions
- Building and executing a LinkedIn content strategy to increase engagement with target accounts
- Creating sales enablement materials for a new product feature launch
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description.
❓ Key Questions to Ask During Interview
- How do you measure success for content marketing initiatives at Digify?
- What are the most effective content types that have driven conversions for your business so far?
- How closely do the content and sales teams collaborate on enablement materials?
- What are the biggest content marketing challenges Digify is currently facing?
- Can you describe the typical process for developing and approving new content initiatives?
- How does content marketing support the overall customer journey at Digify?
ASSUMPTION: These questions are suggested based on the content marketing role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
1. Update your resume to highlight relevant B2B content marketing experience, especially any work with tech companies
2. Prepare a portfolio showcasing strategic content initiatives that drove measurable results
3. Research Digify's product, use cases, and customer base to understand their market position
4. Customize your application with keywords from the job description, especially: content strategy, B2B marketing, SEO, social media management (LinkedIn), and sales enablement
5. Prepare to discuss specific examples of how you've developed content strategies that supported conversion goals
6. Be ready to explain your approach to managing external writers while maintaining quality standards