🔹 Job Title: Content Marketing Manager
🔹 Company: Sampl Technologies
🔹 Location: Brighton and Hove, United Kingdom (Hybrid or fully remote)
🔹 Job Type: Full-time, Permanent
🔹 Category: 🔍 SEO & Content Marketing
Sampl Technologies is looking for a Content Marketing Manager to lead and scale their content marketing efforts. This is a hands-on role responsible for developing and executing content strategy, creating multi-format content, and optimizing for SEO and demand generation. You'll work collaboratively across teams to ensure content drives business impact, builds brand awareness, and generates qualified leads. This role offers the opportunity to build a high-impact content engine from the ground up and drive growth through creative and data-driven storytelling.
✅ Develop and own the content strategy aligned with business goals and brand positioning
✅ Produce various content formats including blogs, case studies, videos, and webinars
✅ Test new engagement approaches and content formats
✅ Repurpose and distribute content to reach target audiences effectively
✅ Collaborate with the growth marketing manager to develop lead-generation content
✅ Optimize content for organic search, lead capture, and conversion
✅ Create and implement distribution strategies across email, social, paid, and other channels
✅ Manage the content calendar, workflows, and production process
✅ Track, measure, and optimize content performance
✅ Coordinate with freelancers, agencies, and creators to scale content production
✅ Work with sales and customer success teams to transform customer wins into compelling stories
✅ Partner with product marketing to develop messaging that highlights Sampl's value proposition
✅ Support PR and brand-building initiatives to position Sampl as a category leader
Education: Not specified
Experience: 5+ years in content marketing, ideally within B2B SaaS or startups
Skills:
Nice-to-Have Experience:
Salary Range: £35,000 - £50,000 + bonus
Benefits:
Industry Comparison: This salary range is competitive for Content Marketing Manager roles in the UK tech sector, particularly for companies outside of London. The benefits package, including share options and comprehensive health support, exceeds industry standards for mid-sized tech companies.
Industry Position: Sampl Technologies specializes in digital product sampling solutions, helping brands like Cadbury, Clarins, and Estee Lauder create targeted sampling campaigns across Europe, the US, and APAC using their proprietary platform. They appear to be an established player in the digital marketing technology space.
Company Size: Not specified
Company Stage: Growth-stage technology company with an established market presence
ASSUMPTION: Based on the company's client list including major global brands and their multi-region operations, Sampl appears to be a growth-stage company rather than an early startup. The inclusion of share options also suggests they're still in a growth phase rather than being a mature enterprise.
Career Level: Mid to Senior level
Reporting Structure: Not explicitly stated, but likely reports to a Marketing Director or Head of Marketing
Team Size/Composition: Not specified
Growth Opportunities: Potential to shape and build a content function from the ground up, develop leadership skills by managing freelancers and agencies, and gain visibility across the organization through cross-functional collaboration
ASSUMPTION: The career level is assessed as mid to senior based on the 5+ years experience requirement and the strategic ownership aspects of the role. The reporting structure assumption is based on standard organizational structures for marketing departments in growth-stage tech companies.
Office Type: Remote-first with hybrid option
Geographic Context: Brighton and Hove is a vibrant coastal city in the south of England known for its creative culture, tech scene, and proximity to London (about an hour by train). It has a lower cost of living than London while still offering an excellent quality of life and tech community.
Work Schedule: Monday - Friday, 8:30am - 5:00pm
Regional Considerations: Brighton has a growing tech hub sometimes referred to as "Silicon Beach" and attracts talent who prefer a coastal lifestyle while working in tech. The location offers good work-life balance with beach access and a rich cultural scene.
ASSUMPTION: While the job listing mentions the option for fully remote work for the ideal candidate, it appears the company has a preference for individuals who can occasionally come to their Brighton office (mentioned as "once a month").
Typical Process: For content marketing roles at this level, the interview process typically includes:
Key Assessment Areas:
Application Tips:
ATS Keywords: content strategy, SEO optimization, demand generation, lead generation, B2B content marketing, content analytics, multi-format content, storytelling, HubSpot, content distribution, SaaS marketing
ASSUMPTION: These insights are based on standard industry practices for content marketing roles in technology companies and may vary based on Sampl's specific hiring process.
ASSUMPTION: Only HubSpot, Google Analytics, Ahrefs, and SEMrush are specifically mentioned in the job listing. The other tools listed are standard for content marketing roles and would typically be expected for this position based on the described responsibilities.
Company Values: While not explicitly stated, the job listing suggests values around innovation, collaboration, growth mindset, and diversity and inclusion (noted by encouraging applications from diverse and underrepresented backgrounds).
Work Style: The role appears to require both strategic thinking and hands-on execution. Cross-functional collaboration is emphasized, suggesting a team-oriented culture. The company offers flexibility with remote/hybrid options.
Self-Assessment:
ASSUMPTION: The cultural elements are inferred from the role description, requested qualities, and benefits structure. The focus on both strategic thinking and hands-on implementation suggests a startup-like culture even if the company is in a growth stage.
ASSUMPTION: These challenges are based on common experiences in similar content marketing leadership roles and the specific responsibilities outlined in the job description.
This Content Marketing Manager role differs from other similar positions in these ways:
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.
Based on the role description, someone in this position might work on:
ASSUMPTION: These project examples are based on the specific responsibilities listed in the job description and represent typical initiatives for a Content Marketing Manager with the described focus areas.
ASSUMPTION: These questions are suggested based on the role description and would help candidates better understand the position's scope, challenges, and success factors. They should be adapted based on the specific interview context and preceding discussion.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.