Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: Valutico

🔹 Location: Remote - Flexible

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 6+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and leading the company’s content marketing strategy
• Creating and optimizing high-quality content across various formats
• Collaborating with internal experts to produce engaging content
• Managing editorial calendars and nurture campaigns
• Supporting the planning and promotion of lead-generation events

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and project management skills to ensure content aligns with business goals and drives lead nurturing.

📋 Key Responsibilities

✅ Develop and lead the company’s content marketing strategy, ensuring alignment with business goals and lead nurturing priorities

✅ Create, edit, and optimise high-quality content across formats (e.g. videos, blog posts, whitepapers, case studies, email sequences, social media, and webinars)

✅ Proficiency in video editing, basic graphic design skills, understanding of different video formats and their best uses, alongside strong story-telling ability

✅ Collaborate with internal subject-matter experts to turn technical insights into engaging content for financial professionals

✅ Build and manage editorial calendars and coordinate cross-functional content campaigns

✅ Create and manage nurture campaigns with compelling copy, from download to demo

✅ Support the planning and promotion of webinars and other lead-generation events

✅ Help coordinate marketing team workflows, ensuring projects are completed on time and to a high standard

✅ Analyse content performance data to continuously improve effectiveness and optimise future campaigns

✅ Ensure brand tone and messaging consistency across all content touchpoints

ASSUMPTION: This role requires a strong understanding of lead nurturing and conversion through content, as well as excellent project coordination and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 6+ years of experience in content marketing

Required Skills:

• Exceptional writing and storytelling skills, with a strong portfolio of engaging content
• Advanced expertise in crafting polished, professional video content
• Strong understanding of lead nurturing and conversion through content
• Proven ability to plan and execute content campaigns that generate and move leads through the funnel
• Excellent project coordination and communication skills
• Strong analytical and problem-solving skills
• Experience with CRM tools and email automation for nurturing campaigns
• Experience supporting webinars and turning events into multi-use content assets

Preferred Skills:

• Familiarity with business valuations

ASSUMPTION: Candidates should be highly motivated self-starters who proactively identify opportunities, take initiative, and thrive in a dynamic environment.

💰 Compensation & Benefits

Salary Range: £35,000 - £40,000 per year (AI-estimated based on role, experience level, and location)

Benefits:

• Fully remote work and flexible working hours
• High degree of autonomy for our teams
• Regular team events
• Company budget for training, courses, and conferences
• Opportunity to work directly with founders and a team spread across multiple geographies
• Potential for international travel

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for content marketing managers in the United Kingdom with 6+ years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2014

Company Description:

• Valutico is a B2B FinTech company providing an advanced valuation platform that empowers financial services providers and valuation practitioners with data-driven tools for more efficient analyses.
• Their all-in-one platform comprises three modules addressing specific valuation requirements for private or listed enterprises and providing access to industry and country-specific valuation parameters.
• Valutico serves national and international clients in over 90 countries, with a team of over 65 employees globally distributed.

Company Specialties:

• Company Valuation Software
• Financial Services Technology
• Data-Driven Valuation Tools

Company Website: https://www.valutico.com

ASSUMPTION: Valutico is a growing FinTech company focused on providing advanced valuation tools for financial services providers and valuation practitioners.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Head of Marketing and works closely with internal subject-matter experts and the marketing team.

Work Arrangement: Fully remote with flexible working hours

Growth Opportunities:

• Potential for international travel and collaboration with a globally distributed team
• Opportunity to work directly with founders and contribute to the company's growth
• Regular team events and a high degree of autonomy for team members

ASSUMPTION: This role offers growth opportunities through international collaboration, working with founders, and a high degree of autonomy.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Vienna, Austria (Headquarters)

Geographic Context:

• The role is remote and flexible, allowing for work from anywhere with an internet connection.
• Valutico's headquarters is in Vienna, Austria, with a globally distributed team.

Work Schedule: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The remote and flexible work environment allows for a high degree of autonomy and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study
• Interview with the Head of Marketing and/or other team members
• Final decision and offer

Key Assessment Areas:

• Content creation and strategy skills
• Project management and coordination abilities
• Lead nurturing and conversion understanding
• Cultural fit and alignment with company values

Application Tips:

• Highlight your content marketing experience and achievements in your resume and cover letter.
• Showcase your portfolio of engaging content and explain your approach to content strategy and lead nurturing.
• Demonstrate your understanding of the role and Valutico's business during the interview.

ATS Keywords: Content Marketing, Video Production, Lead Nurturing, Brand Storytelling, Content Strategy, Writing, Editing, Email Marketing, Webinar Optimization, CRM Management

ASSUMPTION: The application process may vary, but typically involves an online application submission, phone or video screening, technical assessment or case study, and interviews with the HR team and other team members.

🛠️ Tools & Technologies

• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Content management systems (e.g., WordPress, HubSpot)
• CRM tools (e.g., Salesforce, HubSpot CRM)
• Email automation tools (e.g., Mailchimp, HubSpot Marketing)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Measure and create value for clients
• Continuous improvement and innovation
• Collaboration and teamwork
• Integrity and professionalism

Work Style:

• High degree of autonomy and self-motivation
• Strong communication and collaboration skills
• Adaptability and flexibility in a dynamic environment
• Results-driven and proactive approach to problem-solving

Self-Assessment Questions:

• How do you ensure that your content marketing efforts align with business goals and drive lead nurturing?
• Can you provide an example of a successful content campaign you've led, and how you measured its impact?
• How do you stay organized and manage multiple projects and deadlines in a remote work environment?

ASSUMPTION: Valutico values candidates who are highly motivated, self-starting, and able to thrive in a dynamic, remote work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Balancing content creation and project management responsibilities
• Keeping up with industry trends and best practices in content marketing
• Ensuring brand tone and messaging consistency across various content touchpoints

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to staying informed about industry trends.

📈 Similar Roles Comparison

• Content Marketing Manager vs. Digital Marketing Manager: Content Marketing Manager focuses more on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, while Digital Marketing Manager oversees all digital marketing efforts, including content, SEO, social media, and paid advertising.
• Content Marketing Manager vs. Marketing Communications Manager: Content Marketing Manager focuses on creating and distributing content to drive lead nurturing and conversion, while Marketing Communications Manager oversees all communications, including content, PR, and branding, to build and maintain the company's reputation.
• Career Path: Content Marketing Manager → Senior Content Marketing Manager → Director of Marketing → Chief Marketing Officer

ASSUMPTION: These role comparisons provide a general overview of similar positions and their career paths. Individual companies may have different job titles and structures.

📝 Sample Projects

• Developing a content marketing strategy for a new product launch
• Creating a series of engaging videos to showcase the company's valuation platform features
• Managing a webinar campaign, from promotion to follow-up, to generate leads and nurture prospects

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with the Content Marketing Manager role at Valutico.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy, and how will my work contribute to the company's growth?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does Valutico support the professional development and growth of its employees?
• What is the team structure like, and how will I collaborate with other marketing team members and internal subject-matter experts?
• How does Valutico measure the success of its content marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, and helps you better understand the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content marketing experience and achievements
• Prepare a portfolio of your best work, showcasing your content creation and strategy skills
• Follow up with the HR team one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.