Content Marketing Manager at xorlab (cyber security) (m/w/d)
xorlab AG
Full-time
On-site
Zürich, Zürich, Switzerland
🔍 SEO & Content Marketing
## 📌 Core Information
🔹 **Job Title:** Content Marketing Manager
🔹 **Company:** xorlab AG
🔹 **Location:** Zürich, Zürich, Switzerland
🔹 **Job Type:** Full-time
🔹 **Category:** 🔍 SEO & Content Marketing
---
## 📌 Essential Job Details
### 🚀 Job Overview
The Content Marketing Manager at xorlab will play a crucial role in driving the go-to-market strategy for the company's innovative email security product. You will work closely with the marketing, product, and executive leadership teams to shape positioning, launch new features, and craft compelling content that resonates with the target audience. As part of a dynamic, diverse team, you will have the opportunity to make a tangible impact on the company's growth and mission to protect organizations against evolving communication-based threats.
**ASSUMPTION:** The Content Marketing Manager role is a mid-to-senior level position based on the required 3+ years of relevant experience.
---
### 📋 Key Responsibilities
✅ Shape and execute go-to-market strategies to position xorlab's security platform for success
✅ Lead the launch and messaging of new product features and updates
✅ Deepen understanding of customers through research, feedback, and persona development
✅ Create and share customer stories that build trust and inspire action
✅ Analyze competitors and industry trends through research and testing
✅ Collaborate with cross-functional teams to refine the product roadmap based on market and customer insights
✅ Support demand generation activities with targeted, story-driven content for campaigns, events, and more
✅ Enable the sales team and partners with impactful tools like playbooks, battle cards, demos, and training
✅ Manage a rich content calendar to attract target audiences and nurture them through the buyer journey
✅ Identify success metrics and measure the results of strategies and initiatives to continuously improve
**ASSUMPTION:** The Content Marketing Manager will need to possess strong project management skills to coordinate multiple content initiatives and deadlines across the organization.
---
### 🎯 Required Qualifications
**Education:** A degree in Marketing, Communications, or an equivalent qualification
**Experience:** 3+ years of experience in a B2B product marketing, product management, or marketing role at a technology-driven software organization
**Skills:**
- Strong analytical and attention to detail
- Exceptional ability to translate complex, technical topics into audience-appropriate content
- Proven track record of executing successful product launches, cross-functional initiatives, and sales support projects
- Excellent communication skills in German and English (additional languages are a plus)
- Familiarity with HubSpot Marketing Hub (or similar marketing automation tools) is preferred
- Cybersecurity industry experience is a plus, but not required
**ASSUMPTION:** The successful candidate should have a solid understanding of B2B marketing and a demonstrated passion for technology, as this role requires translating complex technical concepts into engaging content.
---
### 💰 Compensation & Benefits
**Salary Range:** Not specified
**Benefits:**
- Flexible work hours and remote options
- Opportunity to own equity in the company and contribute to its mission
- Collaborative work environment with a supportive, talented team
- Opportunity for professional growth and development
**Industry Comparison:** Based on industry data for Content Marketing Manager roles in Zürich, Switzerland, the expected salary range is typically between CHF 70,000 to CHF 100,000 per year, depending on the candidate's experience and the company's size and stage.
**ASSUMPTION:** The comprehensive benefits package, including flexible work arrangements and equity ownership, are common in the startup and technology industry to attract top talent.
---
## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** xorlab is a cybersecurity startup based in Zürich, Switzerland, focused on providing innovative email security solutions to protect organizations against phishing attacks and communication-based threats.
**Company Size:** Not specified, but likely a smaller, fast-growing startup based on the information provided.
**Company Stage:** Early-to-growth stage startup, as indicated by the emphasis on go-to-market strategy and new product feature launches.
**ASSUMPTION:** xorlab is a relatively young, technology-driven cybersecurity company aiming to disrupt the email security market with its innovative solutions.
---
### 📊 Role Analysis
**Career Level:** Mid-to-senior level, based on the 3+ years of experience requirement.
**Reporting Structure:** The Content Marketing Manager will work closely with the Head of Marketing, Head of Product, and CEO, indicating a cross-functional, collaborative role.
**Team Size/Composition:** Not specified, but likely a small, agile marketing team in a startup environment.
**Growth Opportunities:** The role offers the opportunity to make a tangible impact on the company's growth and contribute to its mission, with potential for career advancement within the marketing or product teams.
**ASSUMPTION:** The Content Marketing Manager role is a key strategic position within the organization, requiring the ability to work effectively across multiple teams and functions.
---
### 🌍 Location & Work Environment
**Office Type:** Hybrid work environment, with the option to work remotely.
**Geographic Context:** Zürich is a major financial and technology hub in Switzerland, known for its high quality of life and strong concentration of startups and innovative companies.
**Work Schedule:** Flexible work hours, as is common in the startup industry.
**Regional Considerations:** Switzerland is known for its stable economy, high living standards, and multilingual workforce, which may be attractive to job seekers.
**ASSUMPTION:** The hybrid work model and flexible schedule allow the Content Marketing Manager to work productively while maintaining a healthy work-life balance.
---
### 💼 Interview & Application Insights
**Typical Process:** The interview process for this role is likely to include an initial phone/video screening, followed by in-person or video interviews with the marketing team, product team, and leadership. The employer may also request a content sample or portfolio review.
**Key Assessment Areas:** Employers will likely evaluate the candidate's ability to translate complex technical concepts, manage multiple priorities, work collaboratively, and demonstrate a passion for the cybersecurity industry.
**Application Tips:** Applicants should highlight their B2B marketing experience, content creation skills, and familiarity with marketing automation tools. Emphasizing their enthusiasm for the company's mission and products will also be beneficial.
**ATS Keywords:** Some relevant keywords to include in the application: Content Marketing, Product Marketing, B2B Marketing, Cybersecurity, Marketing Automation, HubSpot, Content Strategy, Customer Insights, Go-to-Market.
**ASSUMPTION:** The interview process and application requirements are typical for a mid-to-senior level content marketing role in the technology/cybersecurity industry.
---
### 🛠️ Tools & Technologies
- HubSpot Marketing Hub (or similar marketing automation platforms)
- Content creation and optimization tools (e.g., Adobe Creative Cloud, Canva)
- Customer research and analytics platforms
- Project management software (e.g., Asana, Trello)
**ASSUMPTION:** The Content Marketing Manager will use a range of standard marketing tools and technologies to execute their responsibilities effectively.
---
### 👔 Cultural Fit Considerations
**Company Values:** Based on the job description, xorlab appears to value innovation, collaboration, continuous improvement, and a mission-driven approach to making a positive impact in the cybersecurity industry.
**Work Style:** The role requires a motivated, adaptable marketer who thrives in a fast-paced, diverse, and supportive startup environment.
**Self-Assessment:** Applicants should consider whether they are passionate about technology, comfortable working across teams, and eager to make a tangible difference in a dynamic organization.
**ASSUMPTION:** xorlab fosters a culture of respect, honesty, and continuous learning, where employees are encouraged to step out of their comfort zones and contribute to the company's growth.
---
### ⚠️ Potential Challenges
The Content Marketing Manager role at xorlab may involve managing multiple competing priorities, translating complex technical concepts into engaging content, and maintaining a strong understanding of the evolving cybersecurity landscape. The successful candidate will need to be highly organized, adaptable, and able to work collaboratively with cross-functional teams.
**ASSUMPTION:** The fast-paced, startup environment and the need to balance various marketing initiatives may present challenges for the Content Marketing Manager, requiring strong project management and prioritization skills.
---
### 📈 Similar Roles Comparison
This Content Marketing Manager role is similar to other B2B product marketing or content marketing positions in the technology industry, with a focus on go-to-market strategy, content creation, and sales enablement. However, the cybersecurity industry-specific knowledge and experience required sets this role apart from more general B2B content marketing positions.
**ASSUMPTION:** The Content Marketing Manager role at xorlab is tailored to the cybersecurity sector, with a stronger emphasis on technical content translation and industry expertise compared to some other B2B content marketing roles.
---
### 📝 Sample Projects
- Develop a comprehensive go-to-market strategy for the launch of a new email security feature, including messaging, positioning, and targeted content
- Create a series of customer success stories that highlight the impact of xorlab's solutions and build trust with prospective clients
- Conduct market research to better understand the evolving needs of the target audience and use these insights to refine the product roadmap
- Collaborate with the sales team to develop impactful tools, such as sales playbooks and battle cards, to enable them to effectively sell xorlab's products
- Manage the editorial calendar and oversee the production of a variety of content assets, including blog posts, whitepapers, and webinars
**ASSUMPTION:** These sample projects are representative of the key responsibilities outlined in the job description and are intended to provide applicants with a better understanding of the role's scope and impact.
---
### ❓ Key Questions to Ask During Interview
1. Can you tell me more about the current state of xorlab's marketing and sales initiatives, and how this role will be integrated into the broader strategy?
2. What are the key metrics and KPIs that the Content Marketing Manager will be expected to track and report on to measure the success of their efforts?
3. Can you describe the typical workflow and collaboration process between the marketing, product, and sales teams when launching new features or campaigns?
4. What are the primary target audience segments that the Content Marketing Manager will be responsible for reaching and engaging with?
5. How does xorlab approach professional development and growth opportunities for its marketing team members?
6. What are the company's long-term goals for the cybersecurity product suite, and how does the Content Marketing Manager's role fit into that vision?
**ASSUMPTION:** These questions are designed to help the applicant better understand the strategic context, cross-functional dynamics, and growth potential of the Content Marketing Manager role at xorlab.
---
## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
---
## 📌 Next Steps for Applicants
To effectively pursue this opportunity, applicants should:
1. Carefully review the detailed job requirements and qualifications to ensure they are a strong fit.
2. Tailor their resume and cover letter to highlight their relevant B2B marketing experience, content creation skills, and enthusiasm for the cybersecurity industry.
3. Prepare thoughtful questions to ask during the interview that demonstrate their understanding of the role and the company's goals.
4. Research xorlab's products, market position, and industry trends to showcase their knowledge and passion for the company's mission.
5. Be ready to provide writing samples or a content portfolio that showcases their ability to translate complex technical concepts.
6. Optimize their application materials for applicant tracking systems (ATS) by incorporating relevant keywords from the job description.
🔹 **Job Title:** Content Marketing Manager
🔹 **Company:** xorlab AG
🔹 **Location:** Zürich, Zürich, Switzerland
🔹 **Job Type:** Full-time
🔹 **Category:** 🔍 SEO & Content Marketing
---
## 📌 Essential Job Details
### 🚀 Job Overview
The Content Marketing Manager at xorlab will play a crucial role in driving the go-to-market strategy for the company's innovative email security product. You will work closely with the marketing, product, and executive leadership teams to shape positioning, launch new features, and craft compelling content that resonates with the target audience. As part of a dynamic, diverse team, you will have the opportunity to make a tangible impact on the company's growth and mission to protect organizations against evolving communication-based threats.
**ASSUMPTION:** The Content Marketing Manager role is a mid-to-senior level position based on the required 3+ years of relevant experience.
---
### 📋 Key Responsibilities
✅ Shape and execute go-to-market strategies to position xorlab's security platform for success
✅ Lead the launch and messaging of new product features and updates
✅ Deepen understanding of customers through research, feedback, and persona development
✅ Create and share customer stories that build trust and inspire action
✅ Analyze competitors and industry trends through research and testing
✅ Collaborate with cross-functional teams to refine the product roadmap based on market and customer insights
✅ Support demand generation activities with targeted, story-driven content for campaigns, events, and more
✅ Enable the sales team and partners with impactful tools like playbooks, battle cards, demos, and training
✅ Manage a rich content calendar to attract target audiences and nurture them through the buyer journey
✅ Identify success metrics and measure the results of strategies and initiatives to continuously improve
**ASSUMPTION:** The Content Marketing Manager will need to possess strong project management skills to coordinate multiple content initiatives and deadlines across the organization.
---
### 🎯 Required Qualifications
**Education:** A degree in Marketing, Communications, or an equivalent qualification
**Experience:** 3+ years of experience in a B2B product marketing, product management, or marketing role at a technology-driven software organization
**Skills:**
- Strong analytical and attention to detail
- Exceptional ability to translate complex, technical topics into audience-appropriate content
- Proven track record of executing successful product launches, cross-functional initiatives, and sales support projects
- Excellent communication skills in German and English (additional languages are a plus)
- Familiarity with HubSpot Marketing Hub (or similar marketing automation tools) is preferred
- Cybersecurity industry experience is a plus, but not required
**ASSUMPTION:** The successful candidate should have a solid understanding of B2B marketing and a demonstrated passion for technology, as this role requires translating complex technical concepts into engaging content.
---
### 💰 Compensation & Benefits
**Salary Range:** Not specified
**Benefits:**
- Flexible work hours and remote options
- Opportunity to own equity in the company and contribute to its mission
- Collaborative work environment with a supportive, talented team
- Opportunity for professional growth and development
**Industry Comparison:** Based on industry data for Content Marketing Manager roles in Zürich, Switzerland, the expected salary range is typically between CHF 70,000 to CHF 100,000 per year, depending on the candidate's experience and the company's size and stage.
**ASSUMPTION:** The comprehensive benefits package, including flexible work arrangements and equity ownership, are common in the startup and technology industry to attract top talent.
---
## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** xorlab is a cybersecurity startup based in Zürich, Switzerland, focused on providing innovative email security solutions to protect organizations against phishing attacks and communication-based threats.
**Company Size:** Not specified, but likely a smaller, fast-growing startup based on the information provided.
**Company Stage:** Early-to-growth stage startup, as indicated by the emphasis on go-to-market strategy and new product feature launches.
**ASSUMPTION:** xorlab is a relatively young, technology-driven cybersecurity company aiming to disrupt the email security market with its innovative solutions.
---
### 📊 Role Analysis
**Career Level:** Mid-to-senior level, based on the 3+ years of experience requirement.
**Reporting Structure:** The Content Marketing Manager will work closely with the Head of Marketing, Head of Product, and CEO, indicating a cross-functional, collaborative role.
**Team Size/Composition:** Not specified, but likely a small, agile marketing team in a startup environment.
**Growth Opportunities:** The role offers the opportunity to make a tangible impact on the company's growth and contribute to its mission, with potential for career advancement within the marketing or product teams.
**ASSUMPTION:** The Content Marketing Manager role is a key strategic position within the organization, requiring the ability to work effectively across multiple teams and functions.
---
### 🌍 Location & Work Environment
**Office Type:** Hybrid work environment, with the option to work remotely.
**Geographic Context:** Zürich is a major financial and technology hub in Switzerland, known for its high quality of life and strong concentration of startups and innovative companies.
**Work Schedule:** Flexible work hours, as is common in the startup industry.
**Regional Considerations:** Switzerland is known for its stable economy, high living standards, and multilingual workforce, which may be attractive to job seekers.
**ASSUMPTION:** The hybrid work model and flexible schedule allow the Content Marketing Manager to work productively while maintaining a healthy work-life balance.
---
### 💼 Interview & Application Insights
**Typical Process:** The interview process for this role is likely to include an initial phone/video screening, followed by in-person or video interviews with the marketing team, product team, and leadership. The employer may also request a content sample or portfolio review.
**Key Assessment Areas:** Employers will likely evaluate the candidate's ability to translate complex technical concepts, manage multiple priorities, work collaboratively, and demonstrate a passion for the cybersecurity industry.
**Application Tips:** Applicants should highlight their B2B marketing experience, content creation skills, and familiarity with marketing automation tools. Emphasizing their enthusiasm for the company's mission and products will also be beneficial.
**ATS Keywords:** Some relevant keywords to include in the application: Content Marketing, Product Marketing, B2B Marketing, Cybersecurity, Marketing Automation, HubSpot, Content Strategy, Customer Insights, Go-to-Market.
**ASSUMPTION:** The interview process and application requirements are typical for a mid-to-senior level content marketing role in the technology/cybersecurity industry.
---
### 🛠️ Tools & Technologies
- HubSpot Marketing Hub (or similar marketing automation platforms)
- Content creation and optimization tools (e.g., Adobe Creative Cloud, Canva)
- Customer research and analytics platforms
- Project management software (e.g., Asana, Trello)
**ASSUMPTION:** The Content Marketing Manager will use a range of standard marketing tools and technologies to execute their responsibilities effectively.
---
### 👔 Cultural Fit Considerations
**Company Values:** Based on the job description, xorlab appears to value innovation, collaboration, continuous improvement, and a mission-driven approach to making a positive impact in the cybersecurity industry.
**Work Style:** The role requires a motivated, adaptable marketer who thrives in a fast-paced, diverse, and supportive startup environment.
**Self-Assessment:** Applicants should consider whether they are passionate about technology, comfortable working across teams, and eager to make a tangible difference in a dynamic organization.
**ASSUMPTION:** xorlab fosters a culture of respect, honesty, and continuous learning, where employees are encouraged to step out of their comfort zones and contribute to the company's growth.
---
### ⚠️ Potential Challenges
The Content Marketing Manager role at xorlab may involve managing multiple competing priorities, translating complex technical concepts into engaging content, and maintaining a strong understanding of the evolving cybersecurity landscape. The successful candidate will need to be highly organized, adaptable, and able to work collaboratively with cross-functional teams.
**ASSUMPTION:** The fast-paced, startup environment and the need to balance various marketing initiatives may present challenges for the Content Marketing Manager, requiring strong project management and prioritization skills.
---
### 📈 Similar Roles Comparison
This Content Marketing Manager role is similar to other B2B product marketing or content marketing positions in the technology industry, with a focus on go-to-market strategy, content creation, and sales enablement. However, the cybersecurity industry-specific knowledge and experience required sets this role apart from more general B2B content marketing positions.
**ASSUMPTION:** The Content Marketing Manager role at xorlab is tailored to the cybersecurity sector, with a stronger emphasis on technical content translation and industry expertise compared to some other B2B content marketing roles.
---
### 📝 Sample Projects
- Develop a comprehensive go-to-market strategy for the launch of a new email security feature, including messaging, positioning, and targeted content
- Create a series of customer success stories that highlight the impact of xorlab's solutions and build trust with prospective clients
- Conduct market research to better understand the evolving needs of the target audience and use these insights to refine the product roadmap
- Collaborate with the sales team to develop impactful tools, such as sales playbooks and battle cards, to enable them to effectively sell xorlab's products
- Manage the editorial calendar and oversee the production of a variety of content assets, including blog posts, whitepapers, and webinars
**ASSUMPTION:** These sample projects are representative of the key responsibilities outlined in the job description and are intended to provide applicants with a better understanding of the role's scope and impact.
---
### ❓ Key Questions to Ask During Interview
1. Can you tell me more about the current state of xorlab's marketing and sales initiatives, and how this role will be integrated into the broader strategy?
2. What are the key metrics and KPIs that the Content Marketing Manager will be expected to track and report on to measure the success of their efforts?
3. Can you describe the typical workflow and collaboration process between the marketing, product, and sales teams when launching new features or campaigns?
4. What are the primary target audience segments that the Content Marketing Manager will be responsible for reaching and engaging with?
5. How does xorlab approach professional development and growth opportunities for its marketing team members?
6. What are the company's long-term goals for the cybersecurity product suite, and how does the Content Marketing Manager's role fit into that vision?
**ASSUMPTION:** These questions are designed to help the applicant better understand the strategic context, cross-functional dynamics, and growth potential of the Content Marketing Manager role at xorlab.
---
## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
---
## 📌 Next Steps for Applicants
To effectively pursue this opportunity, applicants should:
1. Carefully review the detailed job requirements and qualifications to ensure they are a strong fit.
2. Tailor their resume and cover letter to highlight their relevant B2B marketing experience, content creation skills, and enthusiasm for the cybersecurity industry.
3. Prepare thoughtful questions to ask during the interview that demonstrate their understanding of the role and the company's goals.
4. Research xorlab's products, market position, and industry trends to showcase their knowledge and passion for the company's mission.
5. Be ready to provide writing samples or a content portfolio that showcases their ability to translate complex technical concepts.
6. Optimize their application materials for applicant tracking systems (ATS) by incorporating relevant keywords from the job description.