Content Marketing Manager
AVL Growth Partners📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: AVL Growth Partners
🔹 Location: Denver, Colorado, United States (Remote options for Denver/Boulder, CO, Austin TX, Salt Lake City, UT and Phoenix, AZ)
🔹 Job Type: Full-time
🔹 Category: 🔍 SEO & Content Marketing
📌 Essential Job Details
🚀 Job Overview
As the Content Marketing Manager at AVL Growth Partners, you'll lead content strategy and create high-impact marketing materials across multiple platforms. You'll collaborate with practice leaders to refine messaging about the company's Finance, Accounting, and HR services for early and growth-stage businesses. This key role supports sales initiatives while positioning AVL as a thought leader in the fractional services industry.
ASSUMPTION: This is a mid to senior-level marketing position based on the salary range, required experience (5+ years), and scope of responsibilities that include strategy development and cross-functional leadership.
📋 Key Responsibilities
Grassroots Marketing
✅ Build brand engagement through organic social media, email marketing, website content, and events
✅ Develop and execute a content calendar ensuring fresh, timely, and impactful messaging
✅ Optimize AVL's content ecosystem for long-term value and audience engagement
✅ Collaborate across teams to align marketing strategies with company goals and regional/vertical objectives
Thought Leadership
✅ Collaborate with SME leaders (CFOs & CHROs) to co-create strategic, insightful content
✅ Develop high-quality articles, case studies, and POVs that enhance brand credibility
✅ Build scalable, data-driven content marketing strategies to fuel business growth
Sales Enablement
✅ Partner with AVL's sales team to develop content strategies that drive engagement
✅ Develop multi-channel campaigns (email, social media, newsletters, video, webinars, eBooks, blogs)
✅ Utilize HubSpot and marketing analytics to track and optimize campaign performance
Partnership Engagement
✅ Strengthen technology, strategic, and referral partnerships through content, events, and co-marketing
✅ Leverage co-marketing opportunities and partner-led initiatives to expand AVL's reach
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years of experience in content marketing roles, digital marketing (professional services preferred)
Skills:
- High Proficiency: Writing, Content Calendar Management, HubSpot
- Medium Proficiency: WordPress, SEO, AI-Driven Marketing, Metrics & Analytics
- Light Proficiency: Design, Webinars, Podcasts
Required Attributes:
- Proven track record supporting sales through marketing
- Experience creating and managing content marketing and digital campaigns
- Exceptional writing and storytelling abilities
- Knowledge of B2B and/or Professional Services
- Strong stakeholder management skills
- Curious mindset with collaborative spirit
- Exceptional organizational skills
- Self-directed with strong work ethic
- Ability to prioritize and follow through
- Experience managing external vendors and freelancers
- Up-to-date knowledge of market trends and digital tools
ASSUMPTION: While a specific degree is not mentioned, roles of this caliber typically require a bachelor's degree in Marketing, Communications, Journalism, or related field. This is not explicitly stated in the listing, however.
💰 Compensation & Benefits
Salary Range: $90,000 - $110,000 plus bonus
Benefits: PTO, medical, dental, vision, HSA match (depending on plan), 401k, cell phone stipend
Industry Comparison: This compensation package is competitive for content marketing manager roles in the Denver area, where similar positions typically range from $85,000-$115,000. The comprehensive benefits package, including the HSA match and cell phone stipend, adds additional value.
ASSUMPTION: The industry comparison is based on typical salary ranges for Content Marketing Managers in major metropolitan areas like Denver, Austin, Salt Lake City, and Phoenix as of 2023.
📌 Applicant Insights
🔍 Company Context
Industry Position: AVL Growth Partners is a specialized fractional Finance, Accounting, and HR services firm focused on serving early and growth-stage businesses.
Company Size: Not specified
Company Stage: Established but innovative firm in the professional services sector focused on growth
ASSUMPTION: Based on their service offerings and client focus (early and growth-stage businesses), AVL appears to be an established professional services firm with expertise in finance and HR. The emphasis on innovation suggests a more modern approach to fractional services than traditional consulting firms.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Not specified, likely reports to a Marketing Director or similar leadership role
Team Size/Composition: Not specified
Growth Opportunities: Potential advancement into broader marketing leadership roles, opportunities to develop expertise in B2B professional services marketing, and build influence across multiple practice areas.
ASSUMPTION: The career level is determined by the required experience (5+ years) and scope of responsibilities. Reporting structure and team composition are assumed based on typical organizational structures for similar roles. Growth opportunities are inferred from the company's focus on growth and the extensive cross-functional collaboration described.
🌍 Location & Work Environment
Office Type: Remote, available to employees residing in specific metro areas: Denver/Boulder (CO), Austin (TX), Salt Lake City (UT), and Phoenix (AZ)
Geographic Context: These metro areas are all recognized tech and business hubs with growing startup ecosystems, making them strategic locations for a company serving early and growth-stage businesses.
Work Schedule: Not specified, likely standard full-time hours
Regional Considerations: All specified metro areas have robust business communities and growing tech sectors, with varying costs of living. Denver and Austin in particular have become major hubs for startups and growth-stage companies.
ASSUMPTION: Work schedule is assumed to be standard full-time based on the comprehensive nature of the role and the full-time designation. Regional insights are based on the current business landscape in the specified metro areas.
💼 Interview & Application Insights
Typical Process: For content marketing roles at professional services firms, interview processes typically include:
- Initial phone/video screening
- Portfolio review and writing assessment
- Interviews with marketing leadership and key stakeholders from practice teams
- Possible presentation of content strategy ideas or sample work
Key Assessment Areas:
- Quality and versatility of writing samples
- Strategic thinking and content planning capabilities
- Experience with HubSpot and marketing analytics
- Understanding of B2B sales cycles and professional services
- Ability to translate complex services into clear, compelling content
- Stakeholder management and collaboration skills
Application Tips:
- Include a portfolio featuring B2B content writing samples
- Highlight measurable results from previous content marketing campaigns
- Demonstrate understanding of professional services marketing challenges
- Emphasize experience collaborating with subject matter experts
- Showcase relevant HubSpot certifications or experience
ATS Keywords: Content Marketing, B2B Marketing, HubSpot, Content Strategy, Professional Services Marketing, Sales Enablement, Content Calendar, Digital Campaigns, Email Marketing, Social Media Management, Marketing Analytics, SEO, WordPress, Thought Leadership, Content Creation, Lead Generation
ASSUMPTION: These insights are based on standard interview processes for similar marketing roles at professional services firms and are not specifically outlined in the job posting.
🛠️ Tools & Technologies
Tools explicitly mentioned or implied:
- HubSpot (CRM, Email Marketing, Analytics)
- WordPress
- Social Media Platforms
- Email Marketing Platforms
- SEO Tools
- Content Calendar Management Systems
- Analytics Platforms
- AI-Driven Marketing Tools
- Webinar Platforms
- Design Tools (basic knowledge)
- Podcast Production Tools (basic knowledge)
ASSUMPTION: While HubSpot and WordPress are explicitly mentioned, the others are standard tools for the responsibilities described. Proficiency levels would align with the specified skill levels (high, medium, light).
👔 Cultural Fit Considerations
Company Values: Innovation, collaboration, authenticity, curiosity, creativity. AVL describes itself as having a "fun, collaborative culture that values creativity, curiosity, and showing up in our own authentic way."
Work Style: Collaborative, agile, self-directed. The listing emphasizes the need to work across multiple stakeholders, pivot quickly, and maintain a strong work ethic while being self-directed.
Self-Assessment Questions:
- Am I comfortable collaborating with diverse stakeholders across different practice areas?
- Do I enjoy translating complex professional services concepts into engaging content?
- Can I balance strategic planning with day-to-day content creation and management?
- Am I naturally curious about business, finance, and HR topics?
- Do I thrive in environments that value creativity and authenticity?
- Can I effectively prioritize and manage multiple projects simultaneously?
ASSUMPTION: The company culture insights are derived from the company description which explicitly mentions values like innovation, collaboration, and creativity. The work style is inferred from the listed job responsibilities and required attributes.
⚠️ Potential Challenges
- Managing content needs across multiple practice areas (Finance, Accounting, HR) may require rapid learning and versatility
- Creating engaging content about complex professional services topics
- Balancing numerous responsibilities across grassroots marketing, thought leadership, sales enablement, and partnership engagement
- Coordinating with multiple stakeholders (SMEs, sales team, practice leaders)
- Meeting expectations to drive measurable business results through content marketing
ASSUMPTION: These challenges are inferred from the scope of responsibilities and the nature of content marketing in professional services organizations. They represent common challenges in similar roles and are not specifically mentioned as difficulties in the job posting.
📈 Similar Roles Comparison
This Content Marketing Manager role differs from similar positions in several ways:
- Vs. General Content Marketers: More focused on B2B professional services with an emphasis on collaboration with technical SMEs (CFOs and CHROs)
- Vs. B2C Content Managers: More complex sales cycle, emphasis on thought leadership and sales enablement rather than direct consumer engagement
- Vs. Content Strategists: More hands-on content creation and execution alongside strategic planning
- Vs. Digital Marketing Managers: More specialized in content creation with a secondary focus on digital channels, rather than managing all digital marketing functions
ASSUMPTION: This comparison is based on standard differentiators between these roles in the marketing industry and the specific responsibilities outlined in this job description.
📝 Sample Projects
Based on the responsibilities listed, potential projects might include:
- Developing a quarterly content calendar aligning with practice area priorities and business goals
- Creating a thought leadership series featuring insights from AVL's CFOs on financial strategy for growth-stage companies
- Producing a multi-part email nurture campaign targeting specific industries with tailored HR insights
- Developing sales enablement materials that explain complex fractional services in accessible, compelling ways
- Coordinating a co-marketing webinar series with technology partners to expand reach
- Optimizing existing content for SEO to improve organic visibility and lead generation
- Creating case studies showcasing AVL's impact on client business outcomes
ASSUMPTION: These sample projects are illustrative examples based on the responsibilities outlined in the job description and typical content marketing initiatives in professional services firms.
❓ Key Questions to Ask During Interview
- "How do you measure the success of content marketing initiatives at AVL, and what KPIs would I be responsible for?"
- "Could you describe the collaboration process between the Content Marketing Manager and the subject matter experts (CFOs and CHROs)?"
- "What are the biggest content challenges AVL is currently facing, and how do you envision this role addressing them?"
- "How does AVL's content strategy differ across your various practice areas and target industries?"
- "What does the marketing team structure look like, and who would I be working with most closely?"
- "Can you share examples of particularly successful content initiatives AVL has implemented in the past?"
ASSUMPTION: These questions are suggested based on the role type and industry but would need to be adapted based on specific interview contexts and the candidate's particular areas of interest.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Prepare your portfolio: Gather examples of B2B content, particularly anything related to professional services, finance, or HR
- Optimize your resume: Include key terms such as "content marketing," "B2B marketing," "HubSpot," "content strategy," "professional services," and other ATS keywords mentioned above
- Research AVL: Visit their website and social media to understand their service offerings, client base, and company culture
- Prepare to demonstrate results: Compile metrics and outcomes from previous content marketing initiatives you've led
- Review HubSpot knowledge: Since this is listed as a high-priority skill, ensure your HubSpot expertise is current
- Connect with existing employees: If possible, reach out to current AVL team members on LinkedIn to gain additional insights
- Prepare thoughtful questions: Develop questions that demonstrate your understanding of B2B content marketing challenges and fractional professional services