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Content Marketeer

Agrifirm
Full-time
On-site
Drongen, Flanders, Belgium
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Content Marketeer
๐Ÿ”น Company: Royal Agrifirm Group
๐Ÿ”น Location: Drongen, Flanders, Belgium
๐Ÿ”น Job Type: Full-time (39 hours)
๐Ÿ”น Category: Marketing & Communications


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As a Content Marketeer at Royal Agrifirm Group, you will develop and execute content marketing strategies that align with business objectives in the agricultural sector. You'll create high-quality content across various channels to engage target audiences, drive brand awareness, and generate leads while supporting Agrifirm's mission of building a responsible food chain for future generations.

ASSUMPTION: The job category is assumed to be "Marketing & Communications" based on the role description and responsibilities.


๐Ÿ“‹ Key Responsibilities

  • โœ… Creating and implementing a content marketing strategy
  • โœ… Developing and managing a content calendar
  • โœ… Coordinating, reviewing, and editing content including technical articles and social media posts
  • โœ… Optimizing content for SEO and tracking performance metrics
  • โœ… Monitoring industry trends and adjusting content to improve visibility and engagement
  • โœ… Managing external content distribution across various channels
  • โœ… Maintaining an internal knowledge platform accessible to sales and other departments
  • โœ… Collaborating with sales, portfolio management, and R&D departments

๐ŸŽฏ Required Qualifications

Education: Bachelor's degree or higher in marketing or communication

Experience: Minimum 5 years of experience in content marketing

Skills:

  • Fluency in English (additional languages are a plus)
  • Project management capabilities
  • Attention to detail
  • Networking abilities with internal and external stakeholders
  • Industry awareness and adaptability
  • Interest in/passion for the agricultural sector

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Excellent remuneration package
  • Year-end bonus
  • Flexible working hours and hybrid working arrangements
  • Hospital insurance & group insurance
  • Laptop, iPhone, and other necessary work equipment
  • Development opportunities through Agrifirm Academy
  • Company activities throughout the year
  • Generous holiday allowance

Industry Comparison: Not specified

ASSUMPTION: The compensation appears competitive for the Belgian marketing sector, with comprehensive benefits that suggest above-average total compensation.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Royal Agrifirm Group is a significant player in the agricultural sector, focusing on sustainable agriculture and food production.

Company Size: Large organization with international presence (EMEA region mentioned specifically)

Company Stage: Established company with a structured corporate environment

ASSUMPTION: Company size and stage are inferred from references to different departments, international scope, and established HR practices like the Agrifirm Academy and structured benefits packages.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Reports directly to the Head of Marketing EMEA

Team Size/Composition: You will join a team of four marketeers and be part of the broader Royal Agrifirm Group Marketing Communications community

Growth Opportunities: Development through Agrifirm Academy and potential for growth within the international organization

ASSUMPTION: Career level is assumed based on the required 5 years of experience and the strategic nature of the responsibilities.


๐ŸŒ Location & Work Environment

Office Type: Hybrid (flexible working hours and hybrid working possibilities mentioned)

Geographic Context: Drongen is located near Ghent in the Flanders region of Belgium, offering good connectivity and quality of life

Work Schedule: Full-time, 39 hours per week with flexible working hours

Regional Considerations: Belgium offers strong work-life balance protections, multilingual business environment (though English fluency is the primary requirement)

ASSUMPTION: The hybrid work arrangement is directly mentioned in the listing, and the regional insights are based on Belgian employment standards.


๐Ÿ’ผ Interview & Application Insights

Typical Process: Initial application screening, followed by interviews with HR and marketing management, possibly including presentations of past content marketing work

Key Assessment Areas: Content strategy development, SEO knowledge, agricultural industry understanding, ability to translate technical information into engaging content

Application Tips: Highlight experience with content calendars, SEO optimization, and content performance analysis. Demonstrate any connection to or interest in agricultural topics.

ATS Keywords: content marketing, content strategy, SEO optimization, agriculture, content calendar, performance tracking, technical articles, content distribution, stakeholder management

ASSUMPTION: Interview process is based on standard practices for marketing roles at established companies, not specifically mentioned in the job listing.


๐Ÿ› ๏ธ Tools & Technologies

Likely familiarity with:

  • Content Management Systems (CMS)
  • SEO tools (Google Analytics, SEMrush, Ahrefs, etc.)
  • Content calendar and project management software
  • Social media management platforms
  • Knowledge management platforms

ASSUMPTION: These tools are not explicitly mentioned but are standard for content marketing roles and would be necessary to fulfill the listed responsibilities.


๐Ÿ‘” Cultural Fit Considerations

Company Values: STAR values - Sharp, Together, Ambitious, and Responsible. Focus on inclusivity and creating a responsible food chain for future generations.

Work Style: Collaborative team environment with cross-departmental interaction, excellence-driven with attention to detail

Self-Assessment: Consider if you thrive in a networked environment requiring both internal and external relationship building. Are you passionate about agriculture and sustainability? Can you balance strategic thinking with practical content creation?

ASSUMPTION: The work style is directly mentioned in the listing describing the ideal candidate as part of "an excelling team" who "always strives for the best."


โš ๏ธ Potential Challenges

This role requires balancing multiple stakeholders (sales, R&D, portfolio management) while maintaining consistent content quality. Agricultural content often involves technical topics that need to be made accessible to different audiences. The dual focus on internal knowledge management and external content marketing may require strong prioritization skills.

ASSUMPTION: These challenges are inferred from the breadth of responsibilities across both internal and external content management and the technical nature of agricultural content.


๐Ÿ“ˆ Similar Roles Comparison

This Content Marketeer position differs from standard content marketing roles by combining both external content strategy and internal knowledge management. Unlike pure content creators or SEO specialists, this role requires agricultural industry knowledge and the ability to work with technical subject matter experts. Compared to a Content Manager, this role appears to have more hands-on content development rather than just oversight.

ASSUMPTION: This comparison is based on standard industry patterns in content marketing career paths.


๐Ÿ“ Sample Projects

  • Developing a quarterly content strategy aligned with agricultural seasons and Agrifirm product launches
  • Creating and managing a technical article series showcasing R&D innovations in sustainable farming
  • Optimizing the SEO strategy for Agrifirm's knowledge base to improve searchability for internal teams
  • Establishing content distribution workflows between research, product, and marketing teams

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the agricultural industry context.


โ“ Key Questions to Ask During Interview

  1. How does Agrifirm measure success for content marketing initiatives?
  2. What are the current challenges in communicating Agrifirm's value proposition to your target audience?
  3. How do the sales and R&D teams currently contribute to content development?
  4. Could you describe the current state of the internal knowledge platform and your vision for its evolution?
  5. How does Agrifirm's commitment to a responsible food chain influence content strategy?

ASSUMPTION: These questions are suggested based on the role type and company focus on sustainability and cross-departmental collaboration.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Apply through the application button on the original listing
  2. Prepare a CV and motivation letter highlighting your content marketing experience and interest in agriculture
  3. Tailor your application to include keywords like "content strategy," "SEO optimization," and "agricultural sector"
  4. Research Royal Agrifirm Group's recent initiatives and sustainability goals to reference in your application
  5. For questions or additional information, contact Sela Ford, Corporate Recruiter, at +31 6 13 18 49 76
  6. If invited for an interview, prepare examples of content strategies you've developed and their measurable results