🔹 Job Title: Content Manager - Marketing
🔹 Company: Equifax
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
This role works closely with marketing, product, data & analytics, and legal & compliance partners to deliver successful customer lifecycle campaigns. As a Content Manager, you'll be responsible for communicating with a growing 26.7+ million member subscriber base and helping to craft various marketing communications, including welcome/onboarding, upsell and winback content, lead generation, retention and churn prevention, survey invitations, monthly newsletters, and educational material on credit-related topics.
Education: BA/BS Degree, preferably in Marketing, Digital Marketing, or Technology, or equivalent working experience.
Experience: At least 2 years' experience in the financial services industry and digital marketing in the email channel.
Skills:
Salary Range: Not specified
Benefits: Comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through an online learning platform with guided career tracks.
Industry Comparison: ASSUMPTION: The salary range for this position is likely competitive within the financial services industry, based on the required qualifications and experience.
Industry Position: Equifax is a leading global data, analytics, and technology company that powers possibilities for individuals, businesses, and governments around the world.
Company Size: ASSUMPTION: Equifax is a large, enterprise-level company based on its position as a global data and analytics provider.
Company Stage: ASSUMPTION: Equifax is an established, mature company with a significant customer base and ongoing growth initiatives.
Career Level: This role is likely at the mid-level, requiring 2+ years of relevant experience in the financial services industry and digital marketing.
Reporting Structure: ASSUMPTION: The Content Manager will report to a marketing or content team lead and work closely with cross-functional partners in product, data & analytics, and legal & compliance.
Team Size/Composition: ASSUMPTION: The marketing and content team at Equifax is likely a medium-sized, collaborative group responsible for managing the company's customer lifecycle and communication efforts.
Growth Opportunities: The job description mentions "plenty of growth opportunities," suggesting the potential for career advancement within the organization or the ability to take on more senior content or marketing roles over time.
Office Type: The job listing does not specify the work environment, but it is likely that this position is either in-office or hybrid, given the nature of the role and Equifax's established presence.
Geographic Context: ASSUMPTION: The position is located in the United States, likely in a major metropolitan area or tech hub where Equifax has a significant presence, such as Atlanta.
Work Schedule: The job is listed as a full-time position, suggesting a standard 40-hour work week, but specific details about the schedule are not provided.
Regional Considerations: ASSUMPTION: As a global company, Equifax may have specific cultural or practical considerations for applicants based in different regions of the United States, but these are not explicitly mentioned in the job listing.
Typical Process: ASSUMPTION: The interview process for this role at Equifax may include an initial phone/video screening, one or more in-person or virtual interviews, and potentially a skills assessment or portfolio review.
Key Assessment Areas: Employers will likely evaluate the applicant's marketing and content creation skills, experience in the financial services industry, ability to work cross-functionally, and alignment with the company's values and culture.
Application Tips: Highlight your relevant experience in digital marketing, content creation, and financial products or services. Demonstrate your strong writing and editing skills, as well as your aptitude for learning new products and translating technical information into consumer-friendly messaging.
ATS Keywords: Some key terms to include in your application materials: content management, marketing copywriting, digital marketing, financial services, email marketing, CRM, HTML, visual design, multi-channel, brand voice.
Based on the job description, relevant tools and technologies for this role may include:
Company Values: ASSUMPTION: Equifax values innovation, collaboration, and a commitment to providing meaningful solutions that benefit consumers and businesses. The company likely has a strong focus on data, analytics, and technology.
Work Style: Based on the job description, the Content Manager role at Equifax likely requires a versatile, collaborative, and adaptable work style, as the position involves cross-functional partnerships and the ability to translate technical information into consumer-friendly messaging.
Self-Assessment: Potential applicants should consider whether they thrive in a fast-paced, data-driven environment, enjoy working on a variety of marketing and content-related tasks, and have a strong aptitude for learning new products and technologies.
ASSUMPTION: The Content Manager role at Equifax may involve managing a large subscriber base, juggling multiple concurrent projects and initiatives, and navigating complex regulatory and compliance requirements within the financial services industry. The ability to prioritize tasks, work efficiently, and maintain brand consistency will be critical.
ASSUMPTION: Similar roles to the Content Manager - Marketing position at Equifax may include content strategist, digital content coordinator, marketing communications specialist, or customer experience coordinator within the financial services or fintech industries.
ASSUMPTION: Potential projects for a Content Manager at Equifax may include:
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
To effectively pursue this opportunity at Equifax, applicants should: