🔹 Job Title: Chief Marketing Officer (CMO)
🔹 Company: Arootah
🔹 Location: Remote (New York Metro area required)
🔹 Job Type: Full-time
🔹 Category: Executive Leadership, Marketing
Arootah is seeking a strategic Chief Marketing Officer to build and lead their marketing organization during a critical growth phase. As CMO, you'll report directly to the CEO, drive revenue growth through data-driven marketing initiatives, and oversee comprehensive go-to-market strategies across multiple business lines in the alternative investments, coaching, and advisory services space.
ASSUMPTION: The job type is listed as full-time based on the seniority of the role, comprehensive responsibilities, and the substantial compensation package offered.
ASSUMPTION: The last two responsibilities are inferred from the required experience in managing director-level teams and the hands-on experience needed with analytics and ad platforms.
Education: Bachelor's degree in Marketing, Communications, Business, or related field; Master's preferred
Experience:
Skills:
ASSUMPTION: No assumptions were needed as the qualifications were clearly stated in the original listing.
Salary Range: $200,000 – $250,000 base salary
Additional Compensation: Performance-based incentives + participation in Revenue Sharing & Equity Plan (RSEP)
Benefits: 401(k) with match, Health, Dental, Vision, and Life Insurance
Industry Comparison: This compensation package is competitive for CMO roles in the financial services and advisory sector in the New York metro area, with the equity participation offering significant upside potential compared to standard executive packages.
ASSUMPTION: The industry comparison is based on standard market rates for C-level marketing positions in the financial services industry in the New York area, where executive marketing roles typically command premium compensation.
Industry Position: Arootah is an early-stage advisory and coaching firm specializing in Alternative Investment & Family Office Advisory, Executive & Leadership Coaching, and Talent Acquisition & Development. Founded by a former COO of Blue Ridge Capital.
Company Size: Early-stage growth company
Company Stage: Early-stage, well-funded
ASSUMPTION: The company size is assumed to be relatively small based on the description as an "early-stage" firm and the expectation that the CMO will build the marketing organization. The "well-funded" description comes directly from the job listing.
Career Level: Executive/C-Suite
Reporting Structure: Reports directly to the CEO
Team Size/Composition: Will be responsible for building and leading the marketing team
Growth Opportunities: Opportunity to shape marketing strategy from the ground up at a well-funded company with multiple business lines and potential for equity growth through the RSEP program
ASSUMPTION: The team size and composition are inferred based on the mention of "building" a marketing organization, suggesting this is a growth opportunity to develop a team rather than inheriting an established one.
Office Type: Primarily remote with transition to hybrid model
Geographic Context: New York Metro area required. New York is a global financial center with a high concentration of investment firms and family offices.
Work Schedule: Full-time executive role with flexible work environment
Regional Considerations: While currently remote, the company is establishing a physical office in NYC, with expectations for in-person meetings, seminars, and networking events.
ASSUMPTION: The work schedule is assumed to follow standard executive expectations with flexibility, based on the company's description of their work environment.
Typical Process: For C-level positions in financial services advisory firms, expect multiple rounds including initial screening, panel interviews with executive leadership, presentation of marketing vision/strategy, and discussions with the CEO and potentially board members.
Key Assessment Areas: Strategic thinking, leadership experience, revenue impact of past marketing initiatives, understanding of alternative investments, ability to build and scale marketing teams.
Application Tips: Highlight quantifiable marketing achievements in financial services, experience with similar client bases (investment managers, family offices), and demonstrated leadership in building marketing functions.
ATS Keywords: Chief Marketing Officer, CMO, alternative investments, family office, financial services marketing, go-to-market strategy, revenue growth, brand development, CRM, HubSpot, Salesforce, team leadership, B2B marketing
ASSUMPTION: The interview process details are based on standard practices for C-level roles in financial services firms, not specifically outlined in the job description.
ASSUMPTION: While Google Analytics, Google Ads, LinkedIn Campaign Manager, Facebook Ads Manager, HubSpot, and Salesforce are explicitly mentioned, the last three categories are standard technologies a CMO would be expected to use but aren't specifically mentioned in the listing.
Company Values: Continuous improvement, entrepreneurial spirit, performance excellence, and collaborative leadership
Work Style: Fast-paced, entrepreneurial environment with a balance of strategic thinking and hands-on execution
Self-Assessment:
ASSUMPTION: The company values are inferred from the job description mentioning a "culture of inspired continuous improvement" and the entrepreneurial environment described. The work style is directly stated in the listing as "entrepreneurial, fast-paced."
ASSUMPTION: These challenges are inferred from the company's stage, the breadth of services mentioned, and the stated requirement for NYC Metro presence despite the remote nature of the role.
This CMO role differs from typical marketing leadership positions in several ways:
ASSUMPTION: This comparison is based on standard patterns for CMO roles across industries and the specific requirements outlined in this job description.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the company's business focus in alternative investments, coaching, and advisory services.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.