🔹 Job Title: Campaign Marketing Co-ordinator
🔹 Company: Apex Group
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
The Campaign Marketing Co-ordinator at Apex Group serves as a regional marketing liaison, executing marketing campaigns that boost brand visibility and support sales objectives in the asset servicing industry. This role acts as the key point of contact between regional stakeholders and the broader marketing team, managing daily marketing initiatives while aligning local activities with global strategies.
ASSUMPTION: Based on the description mentioning "asset servicing industry" and reference to financial services terminology, this role appears to be within the financial services sector, specifically supporting marketing for asset management and related services.
✅ Serve as the key marketing touchpoint for regional stakeholders including Regional MD, country heads, local sales and CRM teams
✅ Manage local brand support requests, business card production, and HR/recruitment support
✅ Maintain accurate regional content on the company website
✅ Ensure compliance with local marketing and data protection regulations
✅ Facilitate training on key marketing technologies to support sales enablement
✅ Execute pipeline generation tactics and complementary brand awareness activities
✅ Align marketing activities with global, regional, and local strategies
✅ Collaborate with portfolio marketing to support sales education and enablement
✅ Work with brand and communications teams on advertising and awareness campaigns
✅ Feed content ideas to the central communications team
✅ Participate in campaign planning processes
✅ Support the events manager with local event delivery and vendor management
✅ Identify advertising opportunities and manage relationships with industry associations
✅ Generate buy-in from local sales teams for marketing programs
✅ Complete monthly/quarterly reporting on regional marketing activities
Education: Not specified
Experience: Not specified in terms of years, though understanding of asset management space is mentioned as an advantage
Skills:
ASSUMPTION: While not explicitly stated, based on the responsibilities and industry standards, this role likely requires a bachelor's degree in marketing, communications, or a related field, and probably 2-4 years of experience in marketing coordination or similar roles.
Salary Range: Up to USD $50,000.00/yearly plus discretionary variable yearly bonus based on performance
Benefits: Not specified in detail, but mentions "career path" opportunities
Industry Comparison: This salary range appears to be on the lower end for marketing coordinator roles in New York City, which typically average $55,000-$65,000 for similar positions.
ASSUMPTION: The compensation comparison is based on standard industry data for marketing coordinator roles in New York City financial services companies. The actual value of the discretionary bonus is not specified but could potentially bring total compensation closer to market rates.
Industry Position: Apex Group positions itself as a "disruptor" in the asset servicing industry, investing in people and technology to drive the industry forward.
Company Size: Described as a "large global business" with multiple regional operations and international presence
Company Stage: Growth-oriented company that is "continuing to expand"
ASSUMPTION: Based on the global nature of operations mentioned and the structured marketing department with specialized roles, Apex Group appears to be a well-established financial services company rather than an early-stage startup.
Career Level: Mid-level
Reporting Structure: Reports to the Head of Campaign and Demand Marketing
Team Size/Composition: Works within a broader marketing team that includes demand marketing, portfolio marketing, brand/comms, content marketing, and marketing operations teams
Growth Opportunities: The listing explicitly mentions "a genuine career path" and opportunities to "demonstrate your ability" and "impact the business," suggesting advancement potential
ASSUMPTION: This appears to be a mid-level role based on the level of responsibility and coordination required, despite "coordinator" in the title which sometimes indicates entry-level. The role involves significant stakeholder management which suggests some experience would be beneficial.
Office Type: Likely hybrid or with remote components, as the listing mentions "ability to work remotely from your colleagues"
Geographic Context: New York is a global financial hub with a high cost of living and a competitive job market, especially in financial services
Work Schedule: Not specifically mentioned, likely standard business hours with potential flexibility
Regional Considerations: Role involves understanding and navigating local regulations across different regions, suggesting international engagement
ASSUMPTION: The mention of working remotely from colleagues suggests this may be a hybrid role or one with significant flexibility. The emphasis on global coordination suggests possible early or late hours to accommodate international time zones.
Typical Process: Financial services marketing roles typically involve initial HR screening, followed by interviews with the direct manager and possibly team members, potentially including a marketing case study or presentation
Key Assessment Areas: Communication skills, stakeholder management experience, marketing campaign knowledge, ability to balance multiple projects, understanding of financial services marketing compliance
Application Tips: Highlight any experience with regional marketing coordination, stakeholder management, and campaign execution. Emphasize understanding of financial services or asset management if applicable
ATS Keywords: campaign marketing, demand generation, stakeholder management, marketing coordination, financial marketing, asset management, regional marketing, marketing operations, sales enablement, CRM, brand awareness
ASSUMPTION: These insights are based on standard practices in financial services marketing recruitment and are not explicitly mentioned in the job posting.
Based on the role description, familiarity with these tools would likely be beneficial:
ASSUMPTION: While specific tools aren't mentioned in the listing, these represent standard marketing technologies used in enterprise-level financial services firms for the types of activities described in the responsibilities.
Company Values: The listing explicitly mentions company values: "we care, we promote respect, we are exceptional, we drive growth"
Work Style: Fast-paced, collaborative, high-pressure environment with emphasis on stakeholder management and cross-functional collaboration
Self-Assessment: Candidates should consider:
ASSUMPTION: The emphasis on working in high-pressure environments, managing multiple simultaneous projects, and extensive stakeholder management suggests this role requires significant resilience and interpersonal skills.
Based on the job description, potential challenges in this role may include:
ASSUMPTION: These challenges are identified based on careful reading of the role description and standard challenges in regional marketing coordination roles.
This Campaign Marketing Coordinator role differs from similar positions in several ways:
ASSUMPTION: This comparison is based on standard marketing role structures in enterprise companies and financial services firms.
Based on the responsibilities listed, someone in this role might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common activities in regional marketing roles in financial services.
ASSUMPTION: These questions are suggested based on the role description and would help candidates better understand the position's scope and challenges.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
To effectively pursue this opportunity:
When applying online, ensure your application includes keywords like "campaign marketing," "stakeholder management," "regional marketing," and "financial services marketing" to optimize for applicant tracking systems.