Campaign Manager (f/m/x) - French Language

📌 Core Information

🔹 Job Title: Campaign Manager (f/m/x) - French Language

🔹 Company: Bonial International Group

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing tailored digital media strategies for clients
• Managing online advertising campaigns across various networks
• Continuously monitoring and optimizing campaigns based on client KPIs
• Leading innovation by testing new advertising networks and formats
• Collaborating with cross-functional teams to improve products

ASSUMPTION: This role requires strong analytical and organizational skills, as well as excellent communication skills to effectively liaise with clients and internal teams.

📋 Key Responsibilities

✅ Developing tailored digital media strategies and recommendations in response to client briefs, aligning with their objectives

✅ Setting up and managing online advertising campaigns across various networks (Bonial Media, Meta & Instagram Ads, Google & YouTube Ads, DV360, and others)

✅ Continuously monitoring and optimizing campaigns based on clients' KPIs

✅ Preparing and presenting campaign results to clients through regular reporting during and at the end of the campaigns

✅ Taking full ownership of campaigns and continuously seeking improvement

✅ Working on tight deadlines while ensuring operational excellence

✅ Contributing to improving products by collaborating with team members and other departments

ASSUMPTION: This role requires a strong understanding of digital media buying, with operational proficiency in Google Ads and Meta Ads. Experience with programmatic advertising, especially using DV360, is a strong plus.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 2 years of work experience in Campaign Management, ideally in an agency setting

Required Skills:

• Excellent French language skills and fluency in English
• Hands-on experience in digital media buying, with operational proficiency in Google Ads and Meta Ads
• Strong analytical skills – identifies trends, uncovers optimization opportunities, and generates actionable insights from data
• Excellent organization skills – stays on top of tasks and never gets lost in to-do's
• Client-oriented approach with exceptional communication skills to effectively liaise with internal teams, clients, and external partners
• Mastery of Microsoft Excel at an advanced level

Preferred Skills:

• Experience with programmatic advertising, especially using DV360
• Knowledge of the retail industry

ASSUMPTION: Candidates should have a strong understanding of digital media buying and be comfortable working with data to optimize campaigns. Excellent communication skills are essential for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (AI-estimated, based on experience level and market standards for the role and location)

Benefits:

• Diversity – equal opportunity workplace with a safe space for all
• Development – strong support for professional development with a feedback culture
• Wellbeing – free access to nilo.health mental health app, gym membership, and corporate pension scheme
• Sustainability – opportunities to engage in projects that promote sustainability and environmental development
• Flexibility – flexible hours and 28 days of holiday, with the opportunity to earn up to 30 days
• Modern office – Zen Rooms, fully equipped gym, and roof terrace for social events
• Free lunch – various lunch options and free snacks at the office
• Social Culture – regular team events to encourage conversations and build relationships
• Visa Sponsorship – provided for candidates from outside of Germany

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on market standards for the role, experience level, and location. The benefits package is comprehensive and designed to support employee wellbeing and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Bonial is a leading drive-to-store marketing partner across Europe, operating in the IT Services and IT Consulting industry. They specialize in advertising, location-based services, retail technology, and digital marketing.

Company Size: Bonial has 201-500 employees, providing a mid-sized company environment where applicants can have a significant impact.

Founded: Bonial was founded in 2008 and has since grown to become a part of Axel Springer SE.

Company Description:

• Bonial inspires millions of shoppers each month by connecting them with their favorite brands and retailers through its kaufDA and MeinProspekt platforms
• The company offers tailor-made, data-driven marketing solutions to promote offers and reach measurable business results with maximized return on investment
• Bonial works with over 1500 retailers and brands across all retail sectors

Company Specialties:

• Advertising
• Location-Based Services
• Retail Technology
• Local Shopping
• Retail
• Mobile
• Digital Marketing
• Drive to Store
• Angebotskommunikation
• Handelsmarketing
• Einzelhandel
• Werbung
• kaufDA
• and MeinProspekt

Company Website: http://www.bonial.com/de/

ASSUMPTION: Bonial's focus on data-driven marketing and drive-to-store solutions sets it apart in the industry. Its mid-sized company structure allows for a more personal and impactful work environment.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in Campaign Management.

Reporting Structure: The Campaign Manager will report directly to the Campaign Management Team Lead and work closely with other Campaign Managers, internal teams, clients, and external partners.

Work Arrangement: This is an on-site role based in Berlin, Germany. Bonial offers flexible hours and a modern office environment with various amenities.

Growth Opportunities:

• Progression to a senior role within the Campaign Management team
• Expansion into other areas of the business, such as account management or business development
• International opportunities, as Bonial operates across Europe

ASSUMPTION: This role offers opportunities for professional growth and development within the Campaign Management team and across the broader organization.

🌍 Location & Work Environment

Office Type: Bonial's office is located in the Mitte district of Berlin, offering a modern and collaborative work environment.

Office Location(s): Hussitenstraße 32-33, Berlin, Mitte 13355, DE

Geographic Context:

• Berlin is a vibrant and multicultural city with a thriving tech industry
• The Mitte district is centrally located and offers easy access to public transportation
• Berlin has a high cost of living compared to other German cities but offers a rich cultural scene and numerous job opportunities

Work Schedule: Full-time, with flexible hours and the opportunity to work from home occasionally

ASSUMPTION: Bonial's office location in the Mitte district of Berlin provides a central and vibrant work environment, with easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• On-site interview with the Campaign Management Team Lead and a member of the team
• Final interview with the Head of Campaign Management

Key Assessment Areas:

• Language skills – French and English proficiency
• Digital media buying expertise
• Analytical and problem-solving skills
• Communication and interpersonal skills
• Cultural fit with Bonial's values and work environment

Application Tips:

• Highlight relevant experience and achievements in digital media buying and campaign management
• Tailor your resume and cover letter to emphasize your language skills and experience with the required tools and platforms
• Prepare examples of successful campaigns you've managed and the results you've achieved
• Research Bonial's company culture and values to demonstrate your fit for the role and organization

ATS Keywords: Campaign Management, Digital Media Buying, Google Ads, Meta Ads, DV360, French Language, English Fluency, Analytical Skills, Communication Skills

ASSUMPTION: Bonial's interview process focuses on assessing candidates' language skills, digital media buying expertise, and cultural fit with the organization. Applicants should tailor their application materials to highlight these key areas.

🛠️ Tools & Technologies

• Bonial Media (internal platform)
• Meta & Instagram Ads
• Google & YouTube Ads
• DV360
• Microsoft Excel

ASSUMPTION: Familiarity with Bonial's internal platform, Meta Ads, Google Ads, and DV360 is essential for this role. Proficiency in Microsoft Excel is also required.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric – focusing on clients' needs and objectives
• Data-driven – using data to inform decision-making and optimize campaigns
• Collaborative – working together to achieve common goals and improve products

Work Style:

• Dynamic and fast-paced – working in a rapidly evolving industry with tight deadlines
• Data-focused – using data to drive campaign performance and identify optimization opportunities
• Collaborative – working closely with internal teams, clients, and external partners to achieve common goals

Self-Assessment Questions:

• How do you approach working with data to optimize campaigns?
• Can you describe a time when you had to manage multiple projects with tight deadlines? How did you prioritize your tasks?
• How do you ensure effective communication with clients and internal teams when working on campaigns?

ASSUMPTION: Candidates should assess their fit with Bonial's company values and work style before applying. They should also be prepared to discuss their approach to data-driven decision-making, time management, and communication in the interview process.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously with tight deadlines
• Working with large datasets and identifying trends and optimization opportunities
• Effectively communicating with clients and internal teams in both French and English
• Adapting to a dynamic and rapidly evolving industry

ASSUMPTION: This role presents challenges related to time management, data analysis, communication, and adaptability. Candidates should be prepared to address these challenges in the interview process.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on French language skills and the specific advertising networks used (Bonial Media, Meta & Instagram Ads, Google & YouTube Ads, DV360)
• Industry-specific context – Bonial operates in the drive-to-store marketing sector, which has unique challenges and opportunities compared to other advertising roles
• Career path comparison – this role offers opportunities for professional growth and development within the Campaign Management team and across the broader organization

ASSUMPTION: This role differs from related positions in its focus on French language skills and the specific advertising networks used. The industry-specific context and career path opportunities make it unique compared to other advertising roles.

📝 Sample Projects

• Developing a tailored digital media strategy for a retail client looking to increase foot traffic to their stores
• Managing an online advertising campaign for a brand looking to launch a new product in the French market
• Optimizing a programmatic advertising campaign using DV360 to improve return on investment for a retail client

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on digital media strategy development, campaign management, and optimization using data-driven insights.

❓ Key Questions to Ask During Interview

• Can you describe a typical campaign management project from start to finish, including the data analysis and optimization processes?
• How does the Campaign Management team collaborate with other departments to improve products and services?
• What opportunities are there for professional development and growth within the Campaign Management team and across the broader organization?
• How does Bonial support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These interview questions focus on understanding the day-to-day responsibilities, collaboration processes, professional development opportunities, work-life balance, and diversity, equity, and inclusion initiatives at Bonial.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your language skills, digital media buying experience, and relevant achievements
• Prepare examples of successful campaigns you've managed and the results you've achieved
• Research Bonial's company culture and values to demonstrate your fit for the role and organization
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.