Business Development Associate (Performance Marketing)

📌 Core Information 🔹 Job Title: Business Development Associate (Performance Marketing) 🔹 Company: EXLY 🔹 Location: Farīdābād, Haryāna, India 🔹 Job Type: On-site, Full-time 🔹 Category: Business Development 🔹 Date Posted: April 4, 2025 🔹 Experience Level: Entry-level (0-2 years) 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: 1. Lead Generation: Developing and executing strategies to generate leads through various channels. 2. Sales Pipeline Management: Actively managing the sales pipeline, from prospecting to closing deals. 3. Relationship Building: Establishing and maintaining strong, long-term relationships with clients. 4. Market Research: Identifying competitor offerings and channels to build unique selling propositions for EXLY. 5. Collaborative Environment: Working closely with cross-functional teams to achieve common goals. ASSUMPTION: This role requires a high level of self-motivation, strong communication skills, and the ability to thrive in a fast-paced, collaborative environment. 📋 Key Responsibilities ✅ Lead Generation: Develop and execute outbound reach out strategies to prospect new clients via multiple social media channels. ✅ Sales Pipeline Management: Responsible for new business development and achieving set targets by actively managing the sales pipeline, negotiating contracts, and closing deals. ✅ Relationship Building: Build long-term relationships with new and existing customers by identifying and engaging key prospects and pitching EXLY’s Growth Partnership Programme. ✅ Sales Pitch Strategies: Craft sales pitch strategies to build a strong top of funnel for client acquisition. ✅ Market Research: Conduct market research to identify competitor offerings and channels to build unique selling propositions for EXLY. ASSUMPTION: Success in this role depends on strong analytical skills, a target-driven approach, and the ability to work effectively in a dynamic, startup environment. 🎯 Required Qualifications Education: - Bachelor's degree in Business, Marketing, or a related field. Experience: - Prior experience in SaaS selling and digital marketing agencies is preferred. - 1-2 years of experience in an early-stage startup environment and inherent hustle factor. Required Skills: - Proficiency in digital marketing channels, such as Meta Ads and Google Ads (preferred but not mandatory). - Strong communication and analytical skills. - Target-driven approach and self-motivation. - Ability to work effectively in a fast-paced, collaborative environment. Preferred Skills: - Familiarity with the SaaS industry and its trends. - Experience with CRM software and sales enablement tools. - Knowledge of the Indian market and its dynamics. ASSUMPTION: Candidates with relevant experience in digital marketing agencies or similar roles will have a significant advantage in this role. 💰 Compensation & Benefits Salary Range: INR 6-8 Lacs per annum (based on industry standards for entry-level business development roles in India's tech industry) Benefits: - Healthcare insurance - Career growth opportunities - Collaborative work culture - Vibrant and entrepreneurial work environment - Competitive salary and equity packages Working Hours: Full-time (40 hours/week), with flexible work arrangements based on project needs. ASSUMPTION: The salary range is estimated based on industry standards for entry-level business development roles in India's tech industry. The actual salary may vary based on the candidate's experience and negotiation skills. 📌 Applicant Insights 🔍 Company Context Industry: Software as a Service (SaaS), focusing on knowledge entrepreneurs, coaches, and trainers. Company Size: Medium (51-200 employees) Founded: 2020, with headquarters in Walnut, California, and significant operations in Gurugram, Haryana, India. Company Description: EXLY is a fast-growing platform where creators and knowledge entrepreneurs launch, manage, and grow their businesses. Last year, EXLY's customers earned Rs. 300 Cr using its productivity tools and proven success strategies. EXLY is the go-to platform for India's fastest-growing skill coaches, instructors, experts, influencers, and creators. Company Specialties: Business growth, knowledge entrepreneurship, online course platforms, and digital marketing. Company Website: exlyapp.com ASSUMPTION: EXLY's focus on knowledge entrepreneurship and its rapid growth make it an attractive employer for ambitious professionals seeking to make a significant impact in the edtech industry. 📊 Role Analysis Career Level: Entry-level, with opportunities for growth and advancement within the organization. Reporting Structure: This role reports directly to the Head of Business Development and works closely with cross-functional teams, including marketing, product, and customer success. Work Arrangement: On-site, with flexible work arrangements based on project needs and the company's hybrid work policy. Growth Opportunities: - Rapid career growth opportunities as EXLY expands its customer base and enters new markets. - Exposure to various aspects of business development, from lead generation to closing deals and account management. - Opportunities to work with high-profile clients and influencers in the knowledge entrepreneurship space. ASSUMPTION: Success in this role can lead to career advancement opportunities within EXLY, including potential promotions to senior business development roles or management positions. 🌍 Location & Work Environment Office Type: EXLY's offices are designed to foster collaboration and creativity, with open-plan workspaces and dedicated team areas. Office Location(s): EXLY's primary offices are located in Gurugram, Haryana, India, and Walnut, California, USA. The company also has satellite offices in Bangalore, Karnataka, India, and Wilmington, Delaware, USA. Geographic Context: - Gurugram, Haryana, India: A major tech hub in North India, with a vibrant startup ecosystem and a large talent pool. - Walnut, California, USA: Located in the heart of Silicon Valley, with easy access to top tech talent and industry events. Work Schedule: EXLY follows a standard work schedule, with core hours from 10:00 AM to 06:00 PM IST (05:30 AM to 01:30 PM PST). However, the company offers flexible work arrangements based on individual team needs and project requirements. ASSUMPTION: EXLY's offices provide a dynamic and engaging work environment, with ample opportunities for professional growth and development. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening to assess communication skills and cultural fit. 3. In-depth interviews with the hiring manager and relevant team members to discuss the role's requirements and the candidate's qualifications. 4. Final round interviews, including a case study or presentation, to evaluate problem-solving skills and cultural fit. Key Assessment Areas: - Strong communication and presentation skills. - Ability to think critically and solve problems creatively. - Understanding of digital marketing channels and sales strategies. - Cultural fit with EXLY's values and work environment. Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability. 3. Research EXLY's company culture and mission to demonstrate your enthusiasm for the role and alignment with the company's values. ATS Keywords: Business development, sales, digital marketing, lead generation, client acquisition, market research, relationship building, target-driven, self-motivated, startup environment, SaaS, edtech, knowledge entrepreneurship. ASSUMPTION: Success in the interview process depends on demonstrating a strong understanding of EXLY's business model, the role's requirements, and the candidate's ability to contribute to the company's growth and mission. 🛠️ Tools & Technologies - CRM software (e.g., Salesforce, HubSpot, or Zoho CRM) - Sales enablement tools (e.g., Salesforce Pardot, HubSpot Sales Hub, or Outreach) - Digital marketing platforms (e.g., Google Ads, Meta Ads, or LinkedIn Ads) - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Workspace (Gmail, Google Drive, Google Docs) - Project management tools (e.g., Asana, Trello, or Jira) ASSUMPTION: Familiarity with the mentioned tools and technologies is preferred but not required. EXLY provides training and support to help new hires develop the necessary skills for success in the role. 👔 Cultural Fit Considerations Company Values: - Innovation: Embracing change and continuous learning to stay ahead in the fast-paced tech industry. - Collaboration: Working together to achieve common goals and drive collective success. - Integrity: Upholding ethical standards and acting with honesty and transparency in all aspects of work. - Customer-centricity: Prioritizing customer needs and ensuring their satisfaction with EXLY's products and services. Work Style: - Dynamic: Thriving in a fast-paced, ever-changing environment and adapting quickly to new challenges and opportunities. - Entrepreneurial: Taking initiative, being proactive, and thinking like an owner to drive business growth and success. - Data-driven: Making informed decisions based on data analysis and insights to optimize performance and outcomes. - Continuous learning: Actively seeking new knowledge and skills to stay relevant and contribute effectively to EXLY's mission. Self-Assessment Questions: 1. How do you align with EXLY's value of innovation, and how have you demonstrated this in your previous roles or projects? 2. Describe a situation where you had to adapt quickly to a significant change or challenge, and how did you approach it? 3. How do you prioritize customer needs and ensure their satisfaction in your current or previous roles? 4. How do you stay organized and manage your time effectively in a fast-paced, dynamic work environment? ASSUMPTION: Success in this role requires a strong cultural fit with EXLY's values and work style, as well as the ability to thrive in a fast-paced, collaborative environment. ⚠️ Potential Challenges 1. High-pressure sales environment: The role requires managing a high volume of leads and closing deals under tight deadlines. 2. Competitive market: EXLY operates in a competitive market with established players and new entrants, requiring constant innovation and differentiation. 3. Dynamic work environment: The role may require working on multiple projects simultaneously, with shifting priorities and deadlines. 4. Remote work arrangements: While EXLY offers flexible work arrangements, the role may require occasional on-site presence for team meetings, client presentations, or company events. ASSUMPTION: Success in this role requires strong time management, prioritization, and adaptability skills to navigate these potential challenges effectively. 📈 Similar Roles Comparison 1. Business Development Representative (BDR): Unlike BDR roles that focus primarily on lead generation and qualification, this role involves end-to-end sales pipeline management, including closing deals and account management. 2. Account Executive (AE): While AEs focus on managing existing accounts and upselling to current clients, this role involves both new business development and account management, with a stronger emphasis on lead generation and client acquisition. 3. Sales Development Representative (SDR): Unlike SDR roles that focus on lead generation and qualification, this role requires a higher level of sales pipeline management, including closing deals and account management. ASSUMPTION: This role combines aspects of BDR, AE, and SDR roles, with a unique focus on lead generation, sales pipeline management, and relationship building in the knowledge entrepreneurship space. 📝 Sample Projects 1. Client Acquisition Campaign: Develop and execute a targeted digital marketing campaign to acquire new clients for EXLY's Growth Partnership Programme. 2. Market Research Analysis: Conduct a comprehensive market analysis to identify competitor offerings and channels, and develop strategies to differentiate EXLY's products and services. 3. Sales Pitch Optimization: Analyze and optimize EXLY's sales pitch strategies to improve conversion rates and drive client acquisition. ASSUMPTION: Success in these sample projects requires strong analytical skills, a deep understanding of EXLY's products and services, and the ability to work effectively in a collaborative, dynamic environment. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: What are the key priorities for this role in the first 30, 60, and 90 days? 2. Team Structure: How is the business development team structured, and who will I be working closely with? 3. Sales Strategies: What are the current sales strategies, and how can I contribute to their evolution and improvement? 4. Client Acquisition: What are the primary challenges in acquiring new clients, and how can I help address them? 5. Growth Opportunities: What are the growth opportunities for this role, and how can I contribute to EXLY's expansion and success? ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to contributing to EXLY's growth and success. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for phone or video screening interviews to assess your communication skills and cultural fit. 4. Research EXLY's company culture and mission to demonstrate your enthusiasm for the role and alignment with the company's values. 5. Follow up with the hiring manager or HR representative after your interview to express your interest in the role and address any questions or concerns. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.