🔹 Job Title: Head of Brand Marketing
🔹 Company: Arbitrum Foundation
🔹 Location: Cayman Islands
🔹 Job Type: Full-time
🔹 Category: Marketing - Web3/Blockchain
ASSUMPTION: The job type is assumed to be Full-time based on the seniority level (Head of) and comprehensive responsibilities described. The category is inferred from the role's focus on brand marketing within the blockchain/Web3 space.
The Head of Brand Marketing at Arbitrum Foundation will lead efforts to bridge traditional Web2 marketing strategies with innovative Web3 growth techniques. This key leadership role will drive the success of projects launching on Arbitrum while growing the brand through strategic partnerships. The position is central to increasing user adoption, driving liquidity, and ensuring the success of the Arbitrum ecosystem across key verticals. The role involves providing consultations to partners and executing growth campaigns that strengthen user conversion and retention.
Education: Not specified
Experience: 5+ years in full-funnel campaign design and management across growth and brand marketing, with Web2 and Web3 experience
Skills:
ASSUMPTION: While no specific education requirements are mentioned, the seniority level and specialized skill requirements suggest that a bachelor's degree in Marketing, Business, or a related field would be expected, though the company may prioritize experience and skills over formal education.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Web3 leadership positions, particularly in marketing, typically offer competitive compensation packages compared to traditional tech roles. Head of Brand Marketing positions in the blockchain industry often include cryptocurrency or token-based incentives in addition to base salary.
ASSUMPTION: Based on the location (Cayman Islands) and the Web3 industry standards, this senior marketing position likely offers competitive compensation above traditional marketing roles, potentially including token-based incentives or equity, though specific details are not provided in the original listing.
Industry Position: Arbitrum Foundation oversees the Arbitrum network, one of the leading Layer 2 scaling solutions for Ethereum. The platform enables faster and cheaper transactions while maintaining Ethereum's security.
Company Size: Mid-sized organization focused on blockchain infrastructure
Company Stage: Growth stage with established protocol and expanding ecosystem
ASSUMPTION: Information about company size and stage is inferred based on Arbitrum's position in the blockchain industry as a prominent Layer 2 scaling solution. The Foundation's role in supporting projects launching on Arbitrum suggests an established protocol in growth phase rather than early startup.
Career Level: Senior leadership position
Reporting Structure: Likely reports to C-level executive (CMO, COO or CEO)
Team Size/Composition: Likely leads a marketing team with specialists across various marketing functions
Growth Opportunities: Potential to shape the direction of a major Web3 protocol, expand professional network in the blockchain industry, and develop executive-level experience in an emerging technology sector
ASSUMPTION: Reporting structure and team composition are inferred based on the title "Head of" which typically indicates a leadership position managing a department. The growth opportunities reflect standard career progression for senior marketing leaders in the Web3 space.
Office Type: Not specified, potentially remote or hybrid given the global nature of Web3
Geographic Context: The Cayman Islands is a known hub for blockchain and crypto organizations due to favorable regulatory environment. It offers a high quality of life but also a high cost of living.
Work Schedule: Likely flexible but requiring availability across multiple time zones as indicated by the requirement to "work across time zones with a global cross-functional team"
Regional Considerations: Relocation to or residence in the Cayman Islands may have tax implications that could be advantageous for international employees. Work permits may be required for non-residents.
ASSUMPTION: The work environment details are inferred based on common practices in the blockchain industry and the specific mention of working across time zones. The Cayman Islands location may be for legal/organizational purposes rather than requiring physical presence.
Typical Process: For senior marketing roles in Web3, expect multiple rounds including initial screening, panel interviews with marketing team and cross-functional stakeholders, presentation of the required case study, and final executive interview.
Key Assessment Areas: Brand strategy development, Web3 marketing knowledge, leadership capabilities, analytical skills, and understanding of blockchain technology and user adoption challenges.
Application Tips: Emphasize previous experience bridging Web2 and Web3 marketing strategies. Prepare a compelling case study showcasing full-funnel campaign design and management. Demonstrate understanding of blockchain ecosystem and user journeys.
ATS Keywords: brand strategy, Web3 marketing, blockchain, full-funnel campaigns, user acquisition, brand positioning, growth marketing, digital marketing, crypto marketing, community building
ASSUMPTION: These insights are based on industry standards for senior marketing roles in the Web3/blockchain space and the specific mention of a case study requirement in the job description.
Social media management platforms, analytics tools (likely including on-chain analytics), content management systems, brand asset management software, marketing automation tools, community management platforms, and blockchain-specific analytics dashboards.
ASSUMPTION: These tools are standard for brand marketing roles with additional blockchain-specific platforms inferred from the Web3 focus of the position. The original listing doesn't specify particular tools or technologies.
Company Values: Innovation in Web3, ecosystem growth, supporting builders and users, decentralization principles
Work Style: Entrepreneurial, autonomous, proactive, globally collaborative, adaptable to a fast-paced environment
Self-Assessment: Consider your comfort with ambiguity, ability to work independently with minimal guidance, passion for blockchain technology, and willingness to bridge traditional marketing with emerging Web3 strategies. Are you comfortable working across global time zones and adapting to the evolving nature of blockchain technology?
ASSUMPTION: Company values are inferred from the Arbitrum Foundation's purpose as supporting an Ethereum Layer 2 scaling solution. Work style elements are explicitly mentioned in the requirements ("strongly entrepreneurial and autonomous," "fast-paced, dynamic environment").
This role requires balancing traditional marketing expertise with specialized Web3 knowledge, which may be challenging to combine. Managing global stakeholders across time zones could lead to unconventional work hours. The need to provide consultations to partners while also running campaigns suggests a dual consultative and hands-on execution role, which requires careful time management. The emerging nature of Web3 marketing means strategies may need frequent adaptation as the industry evolves.
ASSUMPTION: These challenges are inferred from the job responsibilities and the general nature of leadership marketing roles in the blockchain industry, which often require flexibility and adaptation to an evolving technological landscape.
This Head of Brand Marketing role differs from traditional marketing leadership positions by requiring specific Web3 expertise and experience bridging Web2 and Web3 strategies. Unlike purely strategic brand roles, this position has a significant hands-on component, including running campaigns for partners. Compared to CMO positions, this role has a more focused scope on brand and growth rather than all marketing functions. The partner consultation aspect adds an advisory dimension not typically found in corporate brand marketing positions.
ASSUMPTION: This comparison is based on standard industry patterns for marketing leadership roles and the specific responsibilities outlined in the job description.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the nature of brand marketing in the blockchain industry.
ASSUMPTION: These questions are suggested based on the role description and would help candidates better understand the position's scope, challenges, and success metrics.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.