📌 Core Information
🔹 Job Title: Brand Manager (d/w/m) - Moderne Wundversorgung
🔹 Company: Essity
🔹 Location: Hamburg (STS)
🔹 Job Type: Hybrid
🔹 Category: Marketing & Sales
🔹 Date Posted: April 11, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing short- to mid-term marketing concepts and plans for the local market in Germany
- Collaborating closely with the Senior Brand Manager and Global Marketing
- Responsibility for the entire launch process, from business case creation to post-launch KPI review
- Enge Zusammenarbeit und Abstimmung mit den lokalen Marketing Activation Managern und dem Vertrieb
- Mitverantwortung für die jährliche Marketing- und Budgetplanung
ASSUMPTION: This role requires a strong understanding of the local German market and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Marketing Strategy & Planning:
- Develop and implement short- to mid-term marketing concepts and plans for the local market in Germany
- Collaborate closely with the Senior Brand Manager and Global Marketing to ensure alignment with global strategies
- Conduct market analysis and competitor research to inform marketing strategies
✅ Launch Management:
- Responsible for the entire launch process, from business case creation to post-launch KPI review
- Coordinate with cross-functional teams, including product management, sales, and marketing activation, to ensure successful launches
✅ Budget & Resource Management:
- Mitverantwortung für die jährliche Marketing- und Budgetplanung in enger Abstimmung mit dem Senior Brand Manager und dem Marketing Activation Team
✅ Stakeholder Management:
- Enge Zusammenarbeit und Abstimmung mit den lokalen Marketing Activation Managern und dem Vertrieb, um Kundenbedürfnisse und Markttrends zu verstehen sowie gezielte Aktivierungen zu planen, vorzubereiten und durchzuführen
ASSUMPTION: The role requires strong project management skills and the ability to work effectively with various stakeholders.
🎯 Required Qualifications
Education:
- Completed degree in business or a comparable qualification
Experience:
- At least 5 years of experience in product management or a similar role, preferably in the B2B sector
Required Skills:
- Strong communication skills, both written and verbal
- Excellent analytical and problem-solving skills
- Proficiency in Microsoft Office Suite and marketing tools
- Fluent in German and English
Preferred Skills:
- Experience in the healthcare or medical devices industry
- Knowledge of the local German market
- Familiarity with marketing automation tools
ASSUMPTION: Candidates should have a strong background in marketing and a solid understanding of the local German market.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience level and industry standards)
Benefits:
- Vergütung nach Chemietarif, Jahressonderzahlung, Urlaubsgeld und Bonus, Altersvorsorgemodelle, Jubiläumsprämie, Kinderzuschuss, Corporate Benefits & Mitarbeitervorteile
- Hybrides Arbeitsmodell, flexible Arbeitszeiten, Zeiterfassung mit Überstundenausgleich, 37,5h-Woche, 30 Urlaubstage, Zukunftsbetrag (u.a. als 5 Tage Urlaub, Lease-a-bike oder Auszahlung nutzbar), Lebensarbeitszeitkonto
- Strukturierte Einarbeitung, Weiterbildungsangebote wie z.B. digitale Lernplattform, Coaching & Mentoring als Teil eines individuellen Entwicklungsplans, Teilnahme an Fachkonferenzen und Messen
- Vergünstigte Fitness-Mitgliedschaft, Gesundheitsmonat, Walk-and-Talk Meetings, nilo.health & Achtsamkeitskurse, PME-Familienservice, Mitarbeiterbefragungen
Working Hours: 37.5 hours per week, with flexible working hours and a hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and location. Benefits may vary based on the primary location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Essity is a globally leading hygiene and health company, operating in the manufacturing industry.
Company Size: Essity has over 10,000 employees worldwide, making it a large enterprise.
Founded: Essity was founded in 2017, with roots tracing back to 1849 through the acquisition of Mölnlycke.
Company Description:
- Essity is a global, leading hygiene and health company dedicated to improving well-being through its wide range of brands, including TENA, Tork, and JOBST.
- The company's mission is to break barriers to well-being, enabling customers and consumers to lead fuller lives at all stages of life.
- Essity provides a sustainable work-life based on flexibility for both employees and employers, fostering an inclusive, collaborative, and caring company culture.
Company Specialties:
- Personal care
- Baby care
- Incontinence Care
- Feminine Care
- Medical solutions
- Baby Diapers
- Away from Home Tissue
- Consumer Tissue
- Medtech
Company Website:
Essity Careers
ASSUMPTION: Essity's focus on sustainability, innovation, and well-being makes it an attractive employer for individuals seeking a meaningful career in the hygiene and health industry.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in marketing.
Reporting Structure: The Brand Manager will report directly to the Senior Brand Manager and work closely with the Global Marketing team.
Work Arrangement: The role offers a hybrid work arrangement, with a combination of remote and on-site work.
Growth Opportunities:
- The role provides opportunities for professional growth and development within the marketing function.
- With Essity's global presence, there may be opportunities for international assignments or roles in other business units.
ASSUMPTION: The Brand Manager role offers a unique opportunity to gain experience in a global organization and contribute to the success of well-known brands.
🌍 Location & Work Environment
Office Type: Essity's office in Hamburg (STS) offers a modern and collaborative work environment, with a mix of open-plan and dedicated workspaces.
Office Location(s): Essity's headquarters is located in Stockholm, Sweden, with regional offices in various countries, including Germany.
Geographic Context:
- Hamburg is the second-largest city in Germany, with a population of over 1.8 million people.
- The city is known for its vibrant cultural scene, historic architecture, and proximity to the North Sea.
- Hamburg is an important economic hub, with a strong focus on industries such as logistics, media, and IT.
Work Schedule: The hybrid work arrangement allows for flexible working hours, with a core working time of 10:00 AM to 4:00 PM.
ASSUMPTION: The hybrid work arrangement and flexible working hours provide employees with a good work-life balance, while the modern office environment fosters collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening
3. In-depth interviews with relevant stakeholders
4. Final interview with the hiring manager
5. Reference checks and background verification
Key Assessment Areas:
- Cultural fit and alignment with Essity's values and behaviors
- Marketing expertise and strategic thinking
- Problem-solving skills and analytical mindset
- Communication and interpersonal skills
- Ability to work effectively in a hybrid work environment
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for the Brand Manager role.
2. Showcase your understanding of the local German market and Essity's products and brands.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and collaboration.
ATS Keywords: Marketing strategy, market analysis, launch management, stakeholder management, budget planning, cross-functional teamwork, German market, global marketing, product management
ASSUMPTION: Essity's hiring process is designed to assess candidates' skills, cultural fit, and potential for success in the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in the Brand Manager role.
👔 Cultural Fit Considerations
Company Values:
- Care: Essity's employees demonstrate empathy, respect, and a genuine commitment to supporting one another and their customers.
- Collaboration: Essity fosters a culture of teamwork, open communication, and collective problem-solving.
- Courage: Essity encourages employees to take initiative, challenge the status quo, and drive innovation.
- Commitment: Essity expects its employees to be dedicated, accountable, and focused on delivering results.
Work Style:
- Essity's work environment is dynamic, with a focus on agility, adaptability, and continuous learning.
- The company encourages a healthy work-life balance, with flexible working hours and remote work options.
- Essity values diversity, inclusion, and the unique perspectives that employees bring to the organization.
Self-Assessment Questions:
1. How do you demonstrate care and empathy in your daily work?
2. Can you provide an example of a time when you took initiative to drive innovation or change?
3. How do you balance work and personal responsibilities in a hybrid work environment?
ASSUMPTION: Candidates should be able to articulate their alignment with Essity's values and work style, and provide concrete examples of their fit with the company culture.
⚠️ Potential Challenges
1. Market dynamics: The local German market may present unique challenges, requiring the Brand Manager to adapt strategies and tactics accordingly.
2. Cross-functional collaboration: Working effectively with various stakeholders, such as sales and marketing activation teams, may present communication and coordination challenges.
3. Global alignment: Balancing local market needs with global strategies may require diplomatic skills and strong communication with the Global Marketing team.
4. Work-life balance: The hybrid work arrangement may present challenges in maintaining a healthy work-life balance, requiring strong time management and self-discipline.
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them proactively in their application and interview process.
📈 Similar Roles Comparison
1. Brand Manager vs. Product Manager: While both roles focus on product or brand success, the Brand Manager role has a stronger emphasis on marketing strategy, while the Product Manager role is more focused on product development and lifecycle management.
2. Industry-specific context: The healthcare and medical devices industry presents unique challenges and opportunities, such as regulatory requirements, reimbursement dynamics, and customer segmentation.
3. Career path comparison: The Brand Manager role may provide a pathway to senior marketing roles, such as Senior Brand Manager or Marketing Director, while the Product Manager role may lead to senior product management or general management positions.
ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing similar roles and evaluating their fit with the Brand Manager position.
📝 Sample Projects
1. Market segmentation and targeting: Conduct market research to identify customer segments and develop targeted marketing campaigns to drive brand awareness and preference.
2. Launch planning: Develop and execute launch plans for new products or product line extensions, coordinating with cross-functional teams to ensure successful market introduction.
3. Marketing performance analysis: Analyze marketing campaign performance data to optimize future campaigns, improve ROI, and drive brand growth.
ASSUMPTION: These sample projects provide a sense of the day-to-day responsibilities and strategic focus of the Brand Manager role.
❓ Key Questions to Ask During Interview
1. Role responsibilities: Can you provide more details about the day-to-day responsibilities and priorities for the first 90 days in this role?
2. Team structure: How is the marketing team structured, and who will I be working closely with in this role?
3. Global marketing alignment: How does the local marketing team collaborate with the global marketing team, and what are the key priorities for this role in terms of global alignment?
4. Career growth: What opportunities are there for professional development and career growth within the marketing function at Essity?
5. Work-life balance: How does Essity support work-life balance for employees working in a hybrid arrangement?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and career prospects at Essity.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through this link:
Essity Brand Manager Application
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for the Brand Manager role.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and collaboration.
4. Research Essity's products, brands, and market position to demonstrate your understanding of the company and the role.
5. Follow up with the hiring manager one week after your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.